Scaffold 2

IV.
MARKET DEMAND AND SUPPLY AND INDUSTRY DYNAMICS
When evaluating the many considerations listed below, The Coffee Bistro anticipates serving
900 people, assuming sufficient supply to match their demands.
● A large number of clients may be present at one time, necessitating competent and high-
quality services by other businesses. These businesses will have a diverse menu and
less expensive coffee, both of which should be provided.
● Due to the potential of competition, Coffee Bistro will set out to provide good quality
products that will help instill a genial environment. The shop intends to provide the
customer with more than a drink to quench one’s satisfaction. We intend to provide a
quality coffee that not only quenches one’s thirst but enables one to enjoy themselves
and be proud of it.
● We have installed Wifi so that our customers may do their work or schoolwork while
they are at our store.
● We also installed closed-circuit television (CCTV) to ensure safe space and we would
know if someone had stolen or misplaced their items while in our shop.
MACRO ENVIRONMENTAL FACTORS

The following are just a few of what are expected to conspire during the business
that should be taken into consideration:
● Social Environment -Students, call center agents, coffee addicts, the elderly, and those
from our immediate area are the target customers for our business.
● Political Environment-The Coffee Bistro must abide by the standards of fair pricing in a
democratic society and a law-abiding organization.
● Economic Environment-Students make up the majority of the market's customers, who
fall into the category of those who are not employed and do not have access to sources
of income. In other words, there is a limit on how much money may be spent. This group
is looking for a supper that is both inexpensive and good. Because of this, the
entrepreneurs will ensure that their goods suit the needs of their clients.
● Ecological Environment-Before, during, and after the customer’s stay, The Coffee
Bistro personnel will adhere to the CLAYGO Policy and thoroughly clean the designated
area.
● Technological Environment-The product will be advertised on social media by the
entrepreneurs before they begin their business activity.
V. PRODUCTS/SERVICES OFFERINGS
● Products- Create a menu of the products you’ll be offering including coffee & specialty
espresso drinks, non-coffee drinks, bottled drinks, food items and other items. Describe
any unique product ideas you may have and what will set your products apart from other
coffee shops. Start thinking about who you want as your roaster. Generally be able to
back up your menu with research, keeping in mind your demand, and that meeting
demand drives success.
● Services- include services provided if they apply, such as catering, delivery or custom
baking.
● Pricing- set prices for your menu. What sort of customers make purchases and how
much will it cost them? This information will also come from the marketing and financial
section, which can then be summarized here.
● Sourcing & Fulfillment- detail where your products are coming from and how they’ll be
delivered to you. You can include general costs, but they can be in depth in the financial
section.
VI.MARKETING STRATEGIES/PROMOTIONAL STRATEGIES
Differentiation from our competition will be a key component of our marketing approach. In
terms of promotion, we want to position our products as a unique strategic partner. In terms of
pricing, we want to offer exceptionally low costs in comparison to the competition, which we
must be able to maintain. Wherever possible, market penetration will be achieved at lower
prices. We want to cater to individuals or groups that want to relax and enjoy themselves by
drinking and sharing organic coffee. However, in order to avoid limiting our horizons in the short
term, we want to be on the lookout for possibilities that we can take advantage of. In all
circumstances, we want the customer to have a full understanding and appreciation of the
products, as well as the advantages of using them.
We plan to develop by establishing a customer culture that is more enthusiastic than that of our
competitors. All variables, from pricing competitiveness to employee attitudes, will be measured,
and then more regularly as time goes on. This method of measuring strategic goals on a regular
basis will guarantee that the company stays on track with its goals and objectives, making any
required adjustments as needed.
Our marketing strategy will primarily focus on informing potential customers of our existence
and providing the appropriate information to our target market. Every photo, every promotion,
and every publication will convey a sense of excellence, refreshment, and wellness in all cases.
We cannot afford to appear in, or develop, second-rate content that makes our items appear
less than they are in such a market. We plan to make the most of our presence by distributing
high-quality brochures and other sales literature, as well as promotional items such as pens and
stickers.

Scaffold 2

Uploaded by

Copyright:

Available Formats

Scaffold 2

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Scaffold 2

Uploaded by

Copyright:

Available Formats

IV.

MARKET DEMAND AND SUPPLY AND INDUSTRY DYNAMICS

MACRO ENVIRONMENTAL FACTORS

VI.MARKETING STRATEGIES/PROMOTIONAL STRATEGIES

You might also like