VERSACE

P R E S E N T A T I O N
INDEX
Basic information about Versace
01
History
Brand
The sucess our company
Business information
02
Target, promotion and advertising
Brand ambassadors
Employees
Fasion information
03
Competition market
The most fashion shows
Most fashion collection
Economy and categories
04
Price
Net profits
Categories
Other facts
05 Boutiques around the world

Sustainability
Conclusion
BASIC
INFORMATION
Our company has a head office in Milano , Italy and was
founded by Giovanni Versache in 1978. Currently the
CEO of the company is Giovanni's sister, Donatella
Versace. Versace designs, markets and distributes
clothes, accessories, fragrances and makeup . Our
company is strong in the fashion market.
CURRENT
FOUNDER
CEO
HEAD OFFICE
HISTORY
Our history is based on the founder. Gianni Versache. He
loved fashion since he was a child. Gianni worked with
his mother in the workshop of a dress store. At the age
of 26 he moved to Milan to study fashion design, and
managed to become the designer of Byblos, a line of the
Italian clothing brand Gennys. With the support of the
Girombelli family, fashion investors, Gianni Versace
established his own company and presented his first
collection for women at the Museo della Permanente in
Milan. Versache was all thanks to the family.
"I'M NOT INTERESTED IN THE PAST

UNLESS I KNOW THE WAY TO THE
FUTURE".
BRAND
The brand had the name Gianni Versace before being
just Versace, Gianni's creations were connected to Italy,
and his obsession with the Greek mythology that
predominated in the area. His designs featured motifs
from Greco-Roman art, making the medusa the insignia
and logo of his brand, also drawing inspiration from the
graphic movement of the time, promoted by Warhol and
Lichtenstein.
THE SUCCESS OF
OUR COMPANY
The success of our company is due to the
quality of our products. Especially the
clothes, because they are high fashion. Also
our company has a good organization in
terms of employees among others.
EXTRAVAGANCE
HIGH FASHION
BEAUTY
TARGET
Our target public are those people who are
interested in fashion and are looking to
innovate in their style. They also have a
medium-high purchasing power.
WE
ARE VERSACE
ARE FASHION
INNOVATE
PROMOTION AND
3D PROMOTION
ADVERTISING
Our company believes that advertising is very
important to communicate with our audience. We
mainly work with influential people in the fashion
market. We have worked with models and singers
who give us a good corporate image.
Dua Lipa Anne Elton

Hathaway John
HADID SISTER’S PROMOTION
BRAND
AMBASSADORS
As part of the publicity, our company
collaborates with various artists, offering to
dress them in branded clothing in exchange
for them sharing about our brand with their
fans.
Our brand ambassadors must represent us

in their style and it is important that they
convey our corporate identity. ROSY ZHAO PENÉLOPE CRUZ LUKE EVANS
COLLABORATIONS
WITH ARTISTS
Our brand also collaborates with artists from all
over the world, such as singers, for whom we
create outfits for their tours and others, as well
as designing exclusive dresses for red carpets.
Taylor Swift: The eras tour Dua Lipa: The future nostalgia
tour
EMPLOYEES
Our employees have a specific profile of choice.
Because, we believe that in order to have a
quality audience, you have to have quality
employees. It is very important for us to work
as a team, this is one of the most important
qualities for us.
VERSACE BOUTIQUE, MADRID
1,000
VERSACE BOUTIQUE, MILÁN

MARKET DOLCE AND
GABANA
PRADA CHANEL
COMPETITON
Versace, like many other
brands, has competition. Our
competition is based on brands
of the same style as ours, luxury
brands. The luxury market is
very competitive, everyone
wants to differentiate
themselves to have a unique
touch.
Even if all that brands, are our

competitors, they have their
own style, and we have ours.
BALENCIAGA GUCCI SAINT LAURENT

MOST FAMOUS FASHION SHOWS
In general, fashion shows tend to be a showcase for the designer's imagination. If the fashion show happens to be remembered, that
means it has been a success. Versace, has many iconic shows that have gone down in history
SPRING SUMMER 18 (2017)
This fashion show was created by Donatella Versace in honor of Gianni Versace on the 20th anniversary of his death. This show
began with the appearance of the new Versace stars (Gigi and Bella, Kendall and Rosie) and ended with the top 90 Versace models
(Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen).
VERSACE FALL WINTER 2018
This fashion show that was inspired in the years 80-90, and was designed by Gianni Versace before his death, and was released by his
sister , Donatella Versace
VERSACE FALL WINTER 1997

Gianni Versace`s latest collection
This show was Gianni Versace's last, 9 days later, he was murdered in his mansion.
MOST FAMOUS
COLLECTION
One of the most iconic fashion collections
of the 90s was the Spring-Summer 1991
collection, better known as the "Pop
Collection." This collection marked a
departure from what Versace had
traditionally offered its clientele,
presenting a completely different style
and aesthetic.
This is a photo where the
founder of this brand make
photos with the models after
parade of that incredible
collection.
PRICES
It's important to note that the high prices of
luxury items from Versace are not only based
on production costs. The reasons are largely
driven by the brand's intangible qualities,
exclusivity, and the perceived value associated
with owning a luxury product. Consumers of
luxury goods often view their purchases as
investments in a lifestyle and a symbol of
status.
CATEGORIES
We offer a diverse range of product categories, including the following:
FASHION APPAREL ACCESSORIES FOOTWEAR FRANGRANCES
These collections for mans We offer a diverse range of We produce luxury footwear, We have a line of fragrances
and womans combinate bold accessories, such as handbags, including shoes for both men for both men and women that
patterns with vibrant colors, wallets, belts, scarves, and and women. often embody the brand's
and innovative designs. sunglasses. glamorous and sensual image.
CATEGORIES
JEWELRY HOME AND LIFESTYLE EYEWEAR KIDS
Our collections include a We offer luxury items such as The eyewear collection his collection includes a range
variety of pieces such as rings, home decor, tableware, incorporates the brand's iconic of fashion items specifically
bracelets, necklaces, and bedding, and other lifestyle elements, making a bold designed for children
earrings. products. fashion statement.
NET PROFIT
The Capri Holdings, owner of Versace, Michael
Kors, and Jimmy Choo, reported an attributed
net profit of 179 million dollars in its third fiscal
quarter, ending in November. This represents a
67% increase compared to the same period the
previous year, as reported by the company on
Wednesday.
BOUTIQUES AROUND
THE WORLD
At Versace Group, we
distribute our products
through a global network of
directly managed stores,
including over 200 boutiques
in major cities, and more than
1500 wholesalers worldwide
In the map, you can find the locations
of the most important Versace
boutiques, strategically positioned in
key fashion capitals and luxury
destinations worldwide.
SOSTAINABLE
FURS? FOR ME, THEY HAVE BEEN LEFT
BEHIND. "I DON'T WANT TO KILL
ANIMALS TO CREATE FASHION.
In Versace, we are trying to be more

aware with the environment. We have
take actions to stop polluting.
Since 2019, versace stops using the furs

in their cloths. We also We have also
received the CNMI award in recognition
of sustainability at the Green Carpet
Fashion Awards,
Guiselle use that dress in the Met Gala, is
100% sustainable.
CONCLUSION
We are a globally recognized brand, and we are
looking for people who can work with us, and
who can transmit our values . Also we want
people who can help us to improve, and still
being a loved brand by our clients. We want to
increase in the luxury fashion word hand by
hand with our employees.
Page 12
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P R E S E N T A T I O N

Economy and categories

05 Boutiques around the world

"I'M NOT INTERESTED IN THE PAST

Dua Lipa Anne Elton

Our brand ambassadors must represent us

VERSACE BOUTIQUE, MILÁN

Even if all that brands, are our

BALENCIAGA GUCCI SAINT LAURENT

SPRING SUMMER 18 (2017)

VERSACE FALL WINTER 1997

FASHION APPAREL ACCESSORIES FOOTWEAR FRANGRANCES

JEWELRY HOME AND LIFESTYLE EYEWEAR KIDS

In Versace, we are trying to be more

Since 2019, versace stops using the furs

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