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    Naeem Arshad Arshad Ali
    Kash|d Ift|khar is a Marketing Executive who works in the Marketing Department under the Vice President of Marketing. As a Marketing Executive, their responsibilities include developing integrated marketing campaigns through tasks like liaising with stakeholders, managing customer relationships, sourcing advertising, producing marketing materials, organizing events, conducting market research, and more. Marketing Executives can work in both private and public sector organizations across many different industries.

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    Ass 2

    Uploaded by

    Naeem Arshad Arshad Ali
    8 views2 pages
    Kash|d Ift|khar is a Marketing Executive who works in the Marketing Department under the Vice President of Marketing. As a Marketing Executive, their responsibilities include developing integrated marketing campaigns through tasks like liaising with stakeholders, managing customer relationships, sourcing advertising, producing marketing materials, organizing events, conducting market research, and more. Marketing Executives can work in both private and public sector organizations across many different industries.

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    Kash|d Ift|khar is a Marketing Executive who works in the Marketing Department under the Vice President of Marketing. As a Marketing Executive, their responsibilities include developing integrated marketing campaigns through tasks like liaising with stakeholders, managing customer relationships, sourcing advertising, producing marketing materials, organizing events, conducting market research, and more. Marketing Executives can work in both private and public sector organizations across many different industries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    8 views2 pages

    Ass 2

    Uploaded by

    Naeem Arshad Arshad Ali
    Kash|d Ift|khar is a Marketing Executive who works in the Marketing Department under the Vice President of Marketing. As a Marketing Executive, their responsibilities include developing integrated marketing campaigns through tasks like liaising with stakeholders, managing customer relationships, sourcing advertising, producing marketing materials, organizing events, conducting market research, and more. Marketing Executives can work in both private and public sector organizations across many different industries.

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    Download as docx, pdf, or txt
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    Name: kash|d Ift|khar

    Job Title:arketing Executive


    Supervisor`s Title: Vice President oI arketing
    Department: arking Department

    arketing executives are involved in developing marketing campaigns that promote a


    product, service or idea. The role includes planning, advertising, public relations, organising
    events, product development, distribution, sponsorship and research. The work is oIten
    challenging, varied and exciting.
    The responsibilities oI a marketing executive will vary, depending on the size oI the
    organisation and sector, and whether the Iocus is on selling a product or service or raising
    awareness oI an issue that aIIects the public.
    As many organisations have marketing departments, marketing executives can be Iound in
    both the private and public sectors, Irom the Iinancial, retailing and media industries to
    voluntary and public sector organisations.
    arketing executives may also be known as marketing oIIicers or coordinators.

    arketing executives contribute to and develop integrated marketing campaigns. Tasks


    typically involve:
    liaising and networking with a range oI stakeholders, e.g. customers, colleagues,
    suppliers and partner organizations;
    communicating with target audiences and managing customer relationships;
    sourcing advertising opportunities and placing adverts in the press (local, regional,
    national and specialist publications) or on the radio (depending on the organisation
    and the campaign);
    managing the production oI marketing materials, including leaIlets, posters, Ilyers,
    newsletters and e-newsletters and DVDs;
    writing and prooIreading copy;
    liaising with designers and printers;
    organising photo shoots;
    arranging Ior the eIIective distribution oI marketing materials;
    maintaining and updating customer databases;
    organising and attending events such as conIerences, seminars, receptions and
    exhibitions;
    sourcing and securing sponsorship;
    conducting market research such as customer questionnaires and Iocus groups;




    These are the most important qualiIications oI the individual selected as the marketing
    manager.
    Strong eIIective communicator.
    Highly developed, demonstrated teamwork skills.
    Ability to coordinate the eIIorts oI a large team oI diverse creative employees.
    Demonstrated ability to increase productivity and continuously improve methods,
    approaches, and departmental contribution. Commitment to continuous learning.
    Expert in Internet and social media strategy with a demonstrated track record.
    Demonstrated eIIectiveness in holding conversations with customers, customer
    evangelism, and customer-Iocused product development and outreach.
    Demonstrated ability to see the big picture and provide useIul advice and input across
    the company.
    Ability to lead in an environment oI constant change.
    Experience working in a Ilexible, employee empowering work environment.
    Structured or large company experience will not work here.
    Familiarity and skill with the tools oI the trade in marketing including PR, written
    communication, website development, market research, product packaging, icrosoIt
    soItware suite oI products, visal communication soItware products, and creative
    services.
    Experience managing external PR and communication consulting Iirms and
    contractors.
    Experience in the global marketplace is a plus.
    Experience supervising and managing a proIessional staII oI seven.


    Bachelors Degree in arketing or a related Iield required.
    asters in Business or arketing preIerred.

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