R A H AT V I T C H YA K O B K I J

ASSISTANT MARKETING MANAGER

WORK EXPERIENCE
CONTACT
372/831 Niche Mono Sukhumvit- ASSISTANT MARKETING MANAGER
Bearing Moo 1 Amore Pacific (Thailand) Co.,Ltd.
Mar 2013 – Jul 2016.
Samrong-Nuea, Mueang,
Samutprakarn 10270 Branding and Marketing Responsibility
Thailand
+6683-945-4654 Strength : Brand identity control and Categorizing,Classify marketing
program to tiers or targeted consumers
v.rahat@icloud.com
• Directed development of interactive branding, general marketing,
media, creative, sales promotion and public relations strategies.
PROFILE


• Managing and support head division : A&P , P&L following company’s
Awareness, Creativity, budget and controlling any projects budget with good ROI 

Connectivity, Energetic, 

Humble, Sociality, Self-
• Built entirely new staff of 4 marketing professionals, following
conscious Friendly person, company’s acquisition and relocation. 

Good listener, Fast Learner 

and Self Improving of all
• Public Relations & publicity strategies, resulting brand
time. awareness ,trend up , annual media impressions. 




• Initiated a comprehensive, relational database-marketing program,

SKILLS which increased customer retention 

Interpersonal communication. 


• Responsible for design, development and implementation of

Prioritize and plan effectively. consumer research. 



Well-Negotiation.
• Concentrated a highly targeted solicitation program. 

Computer proficiency. 


• Directed the development and implementation of new frame

English Communication. promotional merchandising strategy resulting in consistent product 




• Exclusive marketing programs and exclusive business solutions

Education resulting in increased customer traffic and sales, in a declining sales
Bachelor of Arts, environment month for securing the sale targeted 



Communication Arts.
• Implemented promotional tracking system resulting in accurate and
Faculty of Journalism and Mass timely results reporting and continues improving on every marketing
Communication programs . 




Thammasat University • Participated in global strategic development and implementation of


 annual brand concept re-imaging, since 2014

May 2008 – Mar 2012


R A H AT V I T C H YA K O B K I J
ASSISTANT MARKETING MANAGER

WORK EXPERIENCE (Cont.)

REFERENCES

Harudee Vorapongpisut Communication Responsibility

General Manager at Sulwhasoo Strength : Communication/Contents control with one single message ,



harudee@th.amorepacific.com All 360 communicated and Trending brand and products by created
+6695-876-9669 beauty life style. 

Provide all around marketing communication support to the team 


Jerdnapang Mathong
Former General Manager at • Support role concerning promotion materials campaigns to central
and outstation such as brochure, leaflet, banner, troop etc. 

Sulwhasoo
+6692-445-6456
• Manage for the whole communications of Brand



Saran Yen-Panya 

-Brand, Store, BA and Operational merchandising Management
Former Creative Director at (Promotional / Key communications).

Harnn Global Ltd.
Present Creative Director at • Assist brand manager to implement strategies & execution of
56th Studio & 56th Gallery marketing communication plan (Advertising and Promotional Budget).


hello@56thstudio.com • Promotion creating / analyzing -Preparing all counter target -

+6681-483-2434 Analyzing competitors .


• Plan and co-ordinate pitches for new media channel and partner -
Communication to influence Website / Facebook / Instagram.

Ungsunit Thongtanaroj
CEO at Madame Selection • Build Brand Awareness through celebrities (personal social media
account) .

Co.,Ltd
+6685-196-6556 • Ensure delivery of event value propositions and effective campaign
planning and analyze competitors’s campaign.


• Create the copy for all communication channels (Press release,

Website, Facebook, Advertisement, Media script, MC script). 


• Create the digital communication campaign / digital awareness (By

Celebrity, Spoken people, Blogger digital channel) .


• Manage relation with all media (Media visit, Media greeting, Media
relationship) .


• Organize public relation event and marketing communication events

and activities : launching / in store activities / partnership activities .


• Liaise with other external parties for the marketing program (Co-
partnership). 




R A H AT V I T C H YA K O B K I J
ASSISTANT MARKETING MANAGER

WORK EXPERIENCE (Cont.)

Marketing and Publication Executive

Harnn Products Co.,Ltd.
Mar 2012 – Mar 2013.

• Plan publicity strategies and campaigns.

• write and produce presentations and press releases

• Organize promotional events

• Liaise with clients, managerial and journalistic staff about

budgets, timescales and objectives leaflets,

• Provide clients with information about new promotional

opportunities and current PR campaigns progress 


• Analyze media coverage 


• Create the loyalty program “HARNN MIRACLE REDEMPTION”

IMC Marketing Executive (Apprentice)

GMM Grammy LTD.
Oct 2011 – Mar 2012.

• Research industry trends, social media/engagement tools and

use them within targeted IMC campaigns.

• Measure a campaign’s Return on Investment (ROI) and

consistently implement successful promotional campaigns.

• Creating communications plan / promotional events such as: 


-Sabrina Girl Gang at Korean.

-Oishi Cosplay Town.

-Grammy Wonderland draft planning.

• Support client and marketing campaign through the internal and

external media channel.