CHAPTER I

Introduction

• Business Concept and Business Model

A. Business Concept

Pluffy Pancake are just like the classic Filipino pancakes but its

product is more developed and inspired by Japanese pancakes that are

cloudy in texture, airy, and light like cotton that offers a different

selection of toppings that you’ll surely like. Pancakes are one of the best

"meryenda" of Filipinos, and some people eat pancakes as part of their

meal, not as snacks. The students of STI College Tagum are mostly the

target customers. Since the students constantly buys their snacks outside

the school because of the absence of the school canteen, this business

aims to provide an affordable and accessible snack.

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 A. Business Model

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A. Business Goals

Vision:

To be introduced locally and nationally to the food market for its brand known

for good food quality, satisfaction, and simplicity, but in a modern style that adds

value to the communities served.

Mission:

To bring consistently exquisite comfort food of high quality that appeals to

generations of families within the community. Dedicated to serving pancakes made

with premium ingredients that are loved and enjoyed by every Filipino, providing a

delightful culinary experience

Objectives:

• Introduce high-quality soufflé pancakes inspired by international flavors to the

local community, offering a unique and delightful culinary experience.

• Promote the value and modern approach of Pluffy Pancakes to the Filipino market,

showcasing the art and technique of creating soufflé pancakes.

• Provide customers with a premium quality product, ensuring that each Pluffy

Pancake is made with the finest ingredients and meticulous attention to detail.

• Deliver customer satisfaction by offering high-quality soufflé pancakes at an

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affordable price point, ensuring that the delicious treats are accessible to a wide

range of customers.

Performance Targets:

• Monthly Performance Target

The monthly revenue target for Pluffy Pancake is focused on increasing the

amount of money earned from sales by 25% compared to the previous

month. This target serves as a key indicator of financial success and growth.

By striving to achieve this target, the business aims to generate more

revenue and ultimately increase its profitability. It involves implementing

effective marketing strategies, encouraging repeat business, and

maximizing customer acquisition. Meeting or surpassing the monthly

revenue target demonstrates the business's ability to capture market demand,

optimize its operations, and deliver a delightful experience to customers that

keep them coming back for more delectable Pluffy Pancakes.

• Customer Acquisition

Pluffy Pancake has set its objective on attracting a greater number of

customers with the goal of achieving a 15% increase in the customer base

specifically for souffle pancake purchases, as compared to the preceding

month. In order to accomplish this aim, Pluffy Pancake intends to employ a

range of marketing strategies, including leveraging social media platforms

and implementing local promotional activities, to effectively broaden its

customer reach.

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 CHAPTER II

Executive Summary

Pluffy Pancake is an upcoming venture that aims to introduce a delightful and unique

culinary experience through its light, fluffy, and visually appealing Japanese-style

pancakes. Strategically located at STI College Tagum in Tagum City, Davao del Norte,

the business is well-positioned to cater to a diverse customer base.

As a newly created business, it is actively seeking a business partner who can contribute

to and support its financial requirements, allowing the business to successfully launch

and establish themselves in the market. The loan capital will be utilized to acquire the

necessary supplies and equipment needed to ensure a smooth and successful business

launch.

With a partnership management structure, Pluffy Pancake will be directly managed by

the partners themselves. To initiate operations, we will start with a team of six (6)

dedicated employees who will ensure efficient service and maintain high-quality

standards.

This business plan emphasizes Pluffy Pancake’s vision and strategic focus on adding

value to its target market segments, particularly small businesses, and the local market.

Its step-by-step plan outlines initiatives to improve sales and profitability, ensuring

sustainable growth.

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To effectively promote Pluffy Pancake’s products, the business will leverage social

media platforms such as Facebook and Instagram, utilizing engaging content and

targeted advertising. Additionally, it will explore partnerships with popular food

delivery applications like Food Panda and Grab Food, enabling it to reach a wider

customer base and offer convenient online ordering and delivery services.

Pluffy Pancake's primary goal is to establish a recognized brand known for meeting and

exceeding customer expectations. Through its commitment to quality, innovation, and

customer satisfaction, Pluffy Pancake is confident in its ability to thrive in the

competitive food industry.

By securing the right business partner, implementing effective marketing strategies, and

consistently delivering exceptional products, Pluffy Pancake is poised for success and

sustainable growth in the local market.

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 CHAPTER II

Company Profile

A. Detailed information about Pluffy Pancake

The food business, Pluffy Pancake falls under the category of Partnership. In a

partnership, two or more people come together to manage and operate a business for

the purpose of making a profit. The proponents of Pluffy Pancake are the individuals

or group of people who have come together to form the partnership and will be

responsible for managing the business. In a partnership, each member shares the

profits and losses of the business. The partners also share the responsibility of

managing the business and making decisions. The proponents will work together to

develop a business plan, secure funding, create and market the product, and manage

the finances of the business. They will also be responsible for hiring employees,

setting prices, and making strategic decisions that will impact the future of the

business.

B. Job Description

The following are the responsibilities of each member and the stakeholders who

are assigned to different functions.

i. Sales Representative

• The one who manages relationships with customers

• Responsible for selling products or services for the company and

represents the brand.

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 ii. Cashier

• Handling cash transactions with customers

• Manages transactions with customers using cash registers.

• Issue receipts, refunds, change or tickets.

iii. Cook

• Plays a vital role in ensuring customers' satisfaction by consistently

delivering high-quality, delicious dishes.

• Effectively communicate with the kitchen staff, coordinating and

delegating tasks to ensure smooth operations during food preparation,

• Skilled in efficiently preparing and executing the cooking process for

the main product.

iv. Assistant Cook

• Assist in various aspects of food preparation, such as mixing, and

measuring ingredients.

• Follow recipes and instructions provided by the cook, ensuring that

all components are properly prepared and organized for cooking.

• Assist in the setup, maintenance, and cleaning of kitchen equipment.

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 C. Company Logo

The company name Pluffy Pancake comes from the combination of the

characteristics of souffle pancake which are puffy and fluffy. By merging these qualities

into the name, "Pluffy Pancake" captures the essence of what sets the pancakes apart.

The simple design of the logo as well as the fonts used are suitable for a refreshing

image and the soft characteristics of the business’ product. By opting for minimalism,

the logo effectively communicates the essence of the brand without overwhelming the

viewer. Additionally, the colors used are those close to the colors of the product

illustration creating a harmony among the overall design. The colors likely reflect the

appetizing hues associated with pancakes, such as warm golden tones, creamy whites,

or vibrant pastels. This color scheme adds visual unity and enhances the overall appeal

of the brand's design elements.

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D. Organizational Structure

CHAPTER IV

Target Customers and The Main Value Proposition

The target customer of Pluffy Pancake is likely to be:

1. Demographics

• Age: Younger adults or families with children ages 4-17 years old

• Income: Middle to high income

• Education level: Diverse

• Gender: Men and Women

2. Psychographics

• Food lovers who are willing to try new and unique dishes

• Individuals who enjoy brunch and breakfast foods

• Social media-savvy customers who enjoy sharing pictures of their food

on social media

Main Value Proposition

The main value proposition of Pluffy Pancake is its ability to offer high-quality,

unique, and visually appealing souffle pancakes that differentiate it from other

pancake businesses. Souffle pancakes of Pluffy Pancakes are lighter, fluffier,

and more delicate than traditional pancakes, and are presented in a visually

stunning way with toppings and flavors. This uniqueness can be a significant

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selling point for customers looking for a memorable and unique dining

experience.

In addition, another value proposition includes providing an excellent customer

service. By offering a unique and high-quality product and excellent customer

service, Pluffy Pancake business can build a loyal customer base and stand out

in a crowded food market.

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 CHAPTER V

Marketing Plan

In order to achieve the goals, the business must plan strategies that helps maintain a

relationship with the target market and promote its products. Exhibiting precise

marketing strategies will help delegate the business to operate smoothly and efficiently.

1. Marketing Mix (4Ps)

Product

The Souffle pancake business takes pride in offering Pluffy Pancakes as the flagship

product. The souffle pancake is a delicious breakfast, brunch, or snack item that boasts

a unique texture and flavor profile that sets it apart from other pancake variations. The

Pluffy Pancake is known for its puffy, fluffy, light, and airy texture, making it a delight

to consume for all pancake lovers. The business’ commitment to quality extends to the

use of only the fresh ingredients in its product, ensuring that the customers receive a

delectable treat that is both tasty and wholesome.

In addition to the basic souffle pancake, the business also provides different flavors

with toppings that complement the pancake perfectly. These options allow the

customers to modify their orders according to their preferences, making their dining

experience with us more personalized and satisfying.

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Place

The business partners have meticulously chosen the location of the business, Pluffy

Pancakes, to maximize customer reach and accessibility. The business will be situated

at STI College Tagum, a prime location that boasts a high concentration of potential

customers, particularly students.

The business recognizes the significance of location in business success, and it has

carefully selected an area that is highly visible and accessible to its target market. The

strategic location within the college premises will enable the business to capitalize on

the steady foot traffic from students, faculty, and staff members.

Price

The price of the Pluffy Pancake will depend on factors such as the cost of raw material,

production expenses, and overhead expenses. The business priced its products in

accordance with the quality raw materials utilized during production, ensuring that

every purchase provides the customers with a superior and gratifying experience.

Promotion

Three different marketing strategies will be utilized to attain the desired goals and

objectives of higher sales and enticing the possible customers of Pluffy Pancakes.

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These three strategies are effective ways to boost a product and reach a large number

of customers:

1. Personal selling is the first strategy, which involves the salesperson using their

interpersonal skills to communicate effectively. The salesperson tries to persuade

customers in buying the product.

3. Brochures and flyers are the second strategy, which involves printing

materials that hold the customer's attention and generate awareness about the

product.

4. Social media promotion is the third strategy, which involves reaching a large

number of customers and generating more customer reviews. Social media

promotion is an effective way to boost the product, as it is one of the inexpensive

ways to attract customers and the fastest way to distribute information.

B. SWOT Analysis

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C. Major Trends in MACROENVIRONMENT (PESTEL)

Factors Opportunities Threats

It will assure customers It makes the food industry

Political that Pluffy Pancakes aren’t one of the most tightly-

(Regulations) exposed to poor hygiene regulated industry of all.

and quality nutrition.

The rising cost of living It discourages customers

has made consumers more to buy the product due to

Economic selective in their spending increased prices.

(Inflation rate) habits, opting for

affordable yet satisfying

dining options.

It is a favorable Older ones may not like

Social demographic indicator for the product because of

(Demographics) Pluffy Pancakes because it their taste and preferences.

specifically targets young

consumers with its

products.

Using automation and Man power is not much

robots allowing the needed in the food

Technological business to improve industry because there is

(Innovations) profitability profitability artificial intelligence that

and reduce the likelihood will do their job.

of human error

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 Improve the brand by It raises production costs

promoting the because of the regulatory

Environmental sustainability of the requirements. It also

(Regulations) business. Such as making lowers productivity by

the packaging made of requiring businesses to

recycled paper. change production

process.

Pluffy Pancakes will Pressurizing the business

prioritize the safety of to strictly comply with the

Legal consumers especially how rules to prevent costly

(Safety Standards) the pancake should be lawsuits.

transported, stored, and

prepared.

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 CHAPTER VI

Product/Service Offering

Pluffy Pancake offers a variety of souffle pancakes as its main product, along with

complementary services to enhance the customer experience. Here are examples of the

product and service offerings of Pluffy Pancakes:

1. Souffle pancakes

The main product offered by a souffle pancake business is, of course, souffle

pancakes. These pancakes are made using a special technique that involves beating

egg whites to create a light and airy batter that is then cooked to perfection. Souffle

pancakes are often presented in visually stunning ways and come in various flavors

(Chocolate, Cookie n’ Cream, and Strawberry) with toppings to cater to different

tastes.

Souffle Pancake Quantity Price

with Flavor

Cookies n’ Cream

Souffle Pancakes 2 PHP 47.00

Chocolate Souffle

Pancakes 2 PHP 50.00

Strawberry Souffle

Pancakes 2 PHP 52.00

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2. Beverages

To complement the souffle pancakes of the business, it will offer a selection of cold

beverages, such as coffee, soft drinks, juices, and chocolate drinks. These beverages

can help to round out the dining experience and provide customers with a wider

range of options.

Beverage Quantity Price per Piece

Chuckie (110 mL) 1 PHP 20.00

Refresh Mineral Water (500 mL) 1 PHP 10.00

Kopiko Lucky Day (180 mL) 1 PHP 30.00

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3. Excellent customer service

To provide an exceptional experience, Pluffy Pancake will also prioritize excellent

customer service. This can include friendly and attentive staff, prompt service, and

a commitment to customer satisfaction.

Overall, the product and service offering of a souffle pancake business should focus

on providing customers with high-quality souffle pancakes, and complimentary

beverages, while also providing an excellent customer service.

CHAPTER VII

Enterprise Strategy and Enterprise Delivery System

Enterprise Strategies

A. Product/Service Strategies

The product offerings are determined by the latest trends and developments in the food

industry and are priced in accordance with the high quality and standard of the product.

Pluffy pancakes are available for purchase through personal and online for of

distribution and come with flavors with toppings to meet the demands of customers.

The product selection and range are continually updated based on customer feedback

and market demands, ensuring that the business remains competitive and responsive to

changing consumer needs. The success and growth of the business is dependent on

prioritizing the satisfaction of its customers and meeting their evolving expectations.

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B. Pricing strategies

The product pricing structure is based on a number of factors, including the cost of raw

materials and production expenses. Pluffy Pancake places a strong emphasis on product

quality and use this as the primary determinant of its pricing strategy, as the business

believes that customer satisfaction and trust are essential to its long-term success. The

cost of the products is reflective of the high-quality raw materials used in the

production, ensuring that customers receive a superior and satisfactory experience with

each purchase.

C. Distribution Strategies

Given that Pluffy Pancake is in its initial stages, the business has established a strategic

and efficient distribution system within the City of Tagum area. The distribution

channels may vary between online and physical store, depending on the specific

requirements and needs of its customers. Pluffy Pancake’s Facebook page will be

utilized as an online platform to expand its reach and enhance its distribution

capabilities, while the physical store will provide a more personal and direct means of

engaging with its customers. Pluffy Pancake’s goal is to establish a robust and reliable

distribution system that enables the business to meet the needs and preferences of its

customers in a timely and effective manner.

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The process of distribution is shown below:

Business Consumer

This process is intended for the personal form of distribution.

While the online is shown below:

Suppliers Manufacturer Distributors Consumers

D. Advertising and Promotions Strategy

The organization has a comprehensive advertising and promotional strategy in place

to effectively reach and engage with its target audience, and promote the products

and services it offers to the general public.

1. Pluffy Pancake’s product promotion strategy will involve the strategic

dissemination of printed advertising materials within a defined geographic area.

This will include the distribution of fliers that will showcase the features and

highlights of Pluffy Pancakes’ potential customers. The business will carefully

choose the areas where it will distribute these materials, taking into

consideration factors such as foot traffic, customer demographics, and local

events. It will also track the effectiveness of these printed materials through

various metrics, such as customer inquiries and sales conversion rates, to

continuously improve its product promotion strategy.

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 2. Sales talking, which refers to the verbal promotion of products and services,

will be employed as the principal means of promoting the company's offerings.

This approach is considered as the safest and most effective way to promote its

products to potential customers, as it allows the business to establish a direct

relationship with them and address their concerns and questions in real-time.

Pluffy Pancake will train its sales staff to effectively communicate the features

and highlights of its products, and to tailor its pitch to the specific needs and

preferences of each customer. It will also continuously evaluate the

effectiveness of the sales talking approach, and refine its strategies as needed to

better meet the evolving needs of its customers.

3. In today's digital age, Pluffy Pancake recognizes the importance of leveraging

the internet to reach a wider audience and promote the business' products. This

enterprise plans to use various online channels, such as social media platforms

to showcase its products to potential customers. By using social media sites such

as Facebook, TikTok, and Instagram, the business can effectively target specific

customer segments based on its interests, age, location, and other demographic

factors. Furthermore, through this online channel, Pluffy Pancake aims to

increase its brand awareness and attract new customers to its products.

Michael Porter’s Five (5) Forces

1. Threat of New Entrants

The Pluffy pancake business is relatively easy to enter, as there are no significant

barriers to entry. However, the startup costs of setting up a commercial kitchen and

purchasing equipment can be significant. Also, the business requires skilled labor to

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prepare and present the souffle pancakes, which can be a challenge for new entrants

without prior experience in the industry. Overall, the threat of new entrants is moderate.

2. Bargaining Power of Suppliers

The key ingredients in creating Pluffy pancakes are flour, eggs, sugar, vanilla extract,

white vinegar, and evaporated milk, which are all widely available and not particularly

difficult to source. However, suppliers of premium quality ingredients may have some

bargaining power over the business. Fortunately, the business doesn’t rely on a

particular supplier for a critical ingredient, such as a specialty flour, that supplier may

have significant bargaining power. Overall, the bargaining power of suppliers is low.

3. Bargaining Power of Buyers

The souffle pancake business caters to a niche market, and customers may be willing

to pay a quality souffle pancakes. However, buyers have many other options, such as

traditional pancakes or waffles, which may be cheaper and more familiar. Therefore,

the bargaining power of buyers is moderate.

4. Threat of Substitutes

The souffle pancake business is not entirely immune to substitutes, as there are many

other breakfast and brunch options available to customers. However, souffle pancakes

are a unique and distinctive product, and there may be few direct substitutes available

in the market. Overall, the threat of substitutes is moderate.

5. Competitive Rivalry

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Pluffy Pancake faces competition from other breakfast and brunch establishments,

including cafes, diners, and restaurants. However, the business may differentiate itself

by focusing exclusively on souffle pancakes, which could help to build a loyal customer

base. Additionally, the business may be able to compete on factors such as quality,

presentation, and service. Overall, the competitive rivalry is moderate.

In summary, Pluffy Pancake faces moderate threats of new entrants, bargaining power

of buyers, competitive rivalry, and threats of substitutes, but low bargaining power of

suppliers.

TOWS analysis is a strategic planning tool that helps in identifying the Strengths,

Weaknesses, Opportunities, and Threats (SWOT) of a business and creating a matrix

of strategic options.

1. Strengths

- Unique and trendy product offering

- High-quality ingredients

- Social media presence and marketing campaigns

2. Weaknesses

- Limited menu options

- Limited target audience due to the specialty nature of the product

- Complex and time-consuming preparation process leading to longer wait times

- Higher price point compared to regular pancakes

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3. Opportunities

- Expand its menu options to include different flavors with toppings

- Collaborate with coffee shops or dessert bars to expand customer reach

- Offer discounts during off-peak hours to attract more customers

- Expand the Pluffy Pancake business to cater to a wider audience by offering gluten-

free

4. Threats

- Competition from similar businesses offering pancakes and other dessert options

- Fluctuations in ingredient prices due to seasonality or supply chain disruptions

- Negative reviews or word of mouth due to long wait times or quality issues

- Economic downturns affecting customer spending habits

By analyzing these factors, Pluffy Pancake can determine the best strategic options to

pursue, such as expanding the menu, collaborating with other businesses, or offering

discounts during off-peak hours. It can also address weaknesses and threats to mitigate

risks and ensure long-term success.

Enterprise Delivery System

1. Input

The resources invested in the business include the following:

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 • Raw materials: All-purpose flour, eggs, sugar, milk, vanilla extract, which are

the main ingredients used to make souffle pancakes.

• Equipment: Stove, mixing bowls, whisks, spatulas, and cooking pan.

• Human resources: Skilled cooks and servers to make and serve the Pluffy

pancakes.

• Capital: The initial investment and ongoing expenses to keep the business

running.

2. Throughput

The transformation process of input to output includes the following:

• Preparation: The raw materials are gathered and prepared by the assigned

cooks.

• Cooking: The souffle pancakes are cooked using specific techniques, such as

separating the egg whites and yolks, and whipping them separately, to achieve

the desired texture and flavor.

• Presentation: The pancakes are presented attractively, often with toppings such

as chocolate, jam, and cookies.

3. Output

The output of Pluffy Pancake is the souffle pancakes themselves. The pancakes

must be and will be visually appealing, tasty, and consistent in quality. It should

meet the customers' expectations and preferences, such as size, flavor, and texture.

4. Outcomes

The outcomes Pluffy Pancake are measured by the following:

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 • Customer satisfaction: This is a critical measure of success in the food

business. High customer satisfaction leads to positive word-of-mouth

marketing, repeat business, and increased revenue in Pluffy Pancake.

• Profit generated: Pluffy Pancake must generate enough revenue to cover its

expenses and earn a profit to continue its operations.

• Performance of people from the transaction: Pluffy Pancake's success

depends on the skills, attitude, and performance of the staff. High-quality

pancakes and excellent service lead to happy customers and repeat business.

CHAPTER VIII

Business Ethics and Social Responsibilities

1. Food safety and quality

Pluffy Pancake has a responsibility to ensure that its food product is safe and of

high quality. This includes sourcing ingredients from reputable suppliers, properly

storing and handling food, and following health and safety regulations.

2. Sustainable sourcing

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 The business will choose to source ingredients that are sustainably produced and

sourced, such as locally-grown products and organic eggs. This will help to support

local producers and reduces the business's carbon footprint.

3. Fair labor practices

The enterprise should ensure that its staff is paid fairly, provided with safe working

conditions, and treated with respect. This also includes offering benefits such as

health insurance and paid time off.

4. Customer privacy

The Pluffy Pancake business has a responsibility to protect the privacy of its

customers' personal information. This includes complying with data protection

regulations and keeping customer information secure.

5. Environmental responsibility

The business can take steps to reduce its environmental impact, such as using

environmental-friendly materials, reducing waste, and recycling. This helps to

reduce the business' carbon footprint and contribute to a more sustainable future.

By prioritizing these ethical and social responsibilities, Pluffy Pancake can build a

strong reputation, attract loyal customers, and contribute positively to its

community and the environment.

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 CHAPTER IX

Financial Plan

Pluffy Pancake is a small business that starts with a modest amount of capital. Having

a startup capital is vital to initiate and operate the business, which includes the specialty,

souffle pancakes, along with a range of beverages. The business will outline the

necessary ingredients and additional expenses, along with their estimated costs, to

create our products.

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 Startup Assets

Cash Required PHP 2,206.67

Total Startup Assets PHP 2,206.67

A. Start-Up Cost

Startup Expenses

One-Time Expenses

Logo Printing PHP 25.00

Ongoing Expenses

Materials cost (Ingredients and PHP 1, 504.60

Packaging)

Beverages PHP 313.50

Startup Funding
Gas stove PHP 30.00
Capital PHP 2.850.00
Electricity PHP 25.00
Total Capital PHP 2,850.00
Water PHP 20.00

Fare PHP 60.00

Labor Cost PHP 228.57

Total Startup Expenses PHP 2,206.67

B. Income Statement

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 • Month of May

Sales PHP 2,915

Cost of Goods
Sold (PHP 1,868.10)
Gross Profit PHP 1046.9
Less Expenses (PHP 100)
Net Income PHP 946.9

• Month of June

Sales PHP 61,215

Cost of Goods Sold (PHP 39,230.10)
Gross Profit PHP 21,984.90
Less Expenses (PHP 2,100)
Net Income PHP 19,884.90

• Month of July

Sales PHP 76,519

Cost of Goods Sold (PHP 49,037.10)
Gross Profit PHP 27,481.90
Less Expenses (PHP 2,625)
Net Income PHP 24,856.90

Costing

Raw Materials PHP 1,868.10

Labor Cost PHP 728.75

Fixed Cost PHP 291.5

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