Filipino Style Sushi

The Business Concept and the Business Model

Sushi is one of the famous Japanese foods and nowadays, sushi has become a trend in the
society. That is why we came up with the idea of making Filipino style sushi. We would like our
customers to remember that (we should not forget how great Filipino foods are and these Filipino
foods can blend with other country’s foods.)
<Name of business> is a start-up business in the food industry. <Name of business> was
established last <date>. It is run by 9 investors with equal ownership. <Name of business> offers
sushi rolls with high quality at reasonable prices. We offer a unique concept because normally;
sushi is made of small pieces of raw fish that are wrapped in rice and seaweed but this time sushi
is made of Filipino viands such as adobo, menudo, etc. that are wrapped in rice and seaweed.
<Name of business> will raise revenues by increasing the number of customers through
the use of advertisements such as online ad, flyers, tarpaulins, etc. Target marketing will cause
the revenues to materialize because it helps to analyze data on customers, purchases and
preferences that will develop targeted promotions based on strategic plans. It is also the tool to
hit specific customers with ad messages and promotional offers that align with the customers
buying patterns and preferences that will benefit the business to grow revenue.

The Business Goals: Vision, Mission, Objectives and Performance Targets

Vision

The vision of <name of business> is to become the best and trustworthy Filipino style sushi
makers through always keeping our values on top and to establish more branches for the next
three years.

Mission

The mission of <name of business> is to establish a sushi restaurant business that will serve a
well-prepared sushi with a twist at affordable prices to the residents of Sta. Rosa, Laguna and
other places in Laguna where we intend opening of chains of sushi restaurants.

Objectives and Performance Targets

1. To increase customer satisfaction

2. To maintain the ability of the operation
3. To reduce overall budget costs
4. To ensure long-term financial stability
5. To achieve sustainable profit
6. To create good relationship between customer and the employee service
 7. To provide resources for the resources to remain productive in the field

KEY RESULT AREAS

OBJECTIVES KEY RESULT AREAS

1a. Growth in sales
1. To increase customer satisfaction 1b. Percentage of customer's feedback
1c. Good relationship with customers
2a. Market share in other food outlets
2. To maintain the ability of the 2b. Increase of investors/investments
operation 2c. Maintenance of production and correct
distribution for employees salary
3a. Return on sales / net profit margin
3. To reduce overall budget costs 3b. Return on equity
3c. Net profit increase
4a. Continue progressive strategies
4. To ensure long-term financial
4b. Sales volume attained
sustainability
4c. Number of outlets
5a. Number of sale increase
5. To achieve sustainable profit for the
5b. Return money invested
company
5c. Number of resources increase
6a. Percentage of repeat customer
6b. Number of customer commendation or
6. To create good relationship between
complaints
customer and the employee service
6c. Customer survey rating ascertain employee's
excellent service.
7a. Management and employee turnover
7. To provide resources for the
employees to remain productive in the 7b. Compensation and benefits of managers, workers
field are above rate.
7c.Number of worker/employment

Business Goal

Our goal is to develop profitable business units where we satisfy the needs of our clients,
always with the highest standards of quality and service, looking to secure a permanent
relationship with said clients, personnel, suppliers, community and the environment. Our mission
is to earn our customers loyalty in becoming their preferred sushi chain restaurants in the MENU
and also in different branches. We will achieve this by delivering total customer satisfaction
through the highest standards of quality, service, professionalism, cleanliness and value. Also we
strive to become popular in the market.
Business Offering and Justification

Aims to provide costumers satisfaction in terms of providing unique Filipino-Japanese

inspired food such as sushi. Ensure that our customer will surely love its taste. Affordability and
satisfaction of our food is our promise. Our product has a different variety of style and taste so
that customers will have a lot of choices and can try it all. Our business do not just provide tasty
sushi but also can give costumers satisfaction by having promos.

THE TARGET CUSTOMERS AND THE MAIN VALUE PROPOSITION TO THE

CUSTOMER

<Name of Business> targets wide variety from teenagers to adults and low and average income
class people. The enterprise believes that these customers have the capacity to purchase the
<Name of Business>

<Name of Business> which is known as a Japanese food but we put a twist on it and came up to
Filipino style sushi that offers different variety type of Filipino food. Customers can choose
among the dish that enterprise offers like, (adobo, steak, etc.)
<Name of Business> will make sure to satisfy their customer’s cravings.

FOR CONSUMERS:

Age 13-40 years old

Gender Male and Female
Location Sta. Rosa, Laguna
Income P 100- P500 (daily)
Occupation Office worker, laborer, students
Education Level Any level may do

FOR BUSINESS:

Industry Food
Location Sta. Rosa, Laguna
Size
Stage in business Growing
Annual Sales

SPEET

SOCIAL ENVIRONMENT
The prediction of food shortage would lead to a call for huge investment in the production of
food. Changes in society are a key driver of change in markets, segments often defined based on
social groups (e.g. income, age, gender) size, structure and growth of segments closely related to
changing social trends and marketing has to understand the nature and significance of social
trends.

POLITICAL ENVIRONMENT
The permits that must be followed in making the business of (NAME OF BUSINESS) is given in
town of (PLACE) for us to have rights to established and sell our product (name of business).

ECONOMIC ENVIRONMENT
The trends and environmental factors affecting the fast food industry have been growing and
changing the industry. In the most recent years, there has been a rise in health consciousness
among consumers and this has led to people trying to avoid fast food, which is also derogatorily
known as junk food. The fast food industry has responded well, however, and it seems to
surmount these challenges.

ECOLOGICAL ENVIRONMENT
It is influencing business are connected to actions and processes necessary to protect natural
environment and in the same time maintain or increase efficiency of the corporation.

TECHNOLOGICAL ENVIRONMENT
It is the improvement in the 'art' of making products or developing processes that impact business
operations. Changes in technology affect how a company will do business. A business may have
to dramatically change their operating strategy as a result of changes in the technological
environment.

SWOT ANALYSIS

STRENGTH

- Provide good delivery service to consumers

- Provide a high quality product
- Competitive prices
- Friendly employees, fast and consistent service
- Location of the business
- Innovative and new product

WEAKNESS

- Lack of experience in the food industry

- Lack of consumers because our business is a newly established business

OPPORTUNITIES
 - Growth of Japanese and Filipino food trends
- Low to middle income consumers demand to enjoy our product

THREATS

- Competitors with top notch food restaurants

- Increase price of raw materials