UNIVERSITY OF BATANGAS

HILLTOP SITE, BATANGAS CITY

COLLEGE OF ENGINEERING
ELECTRONICS AND COMMUNICATION ENGINEERING DEPARTMENT

MANUFACTURING OF PORTABLE THERMAL TUMBLER

A Project presented to the Faculty of the College of Engineering

In Partial Fulfillment of Technopreneurship Requirements

For the Degree Bachelor of Science in Electronics and
Communication Engineering

Researchers:
MAGSUMBOL, BERENICE CHRISTIANA C.
ESTACIO, DIANELLE YASDANE L.
FAMPULME, GRACELY MAE F.
FABIAN, JOHN LOYD T.
MAYOR, GERALD A.

July 2020
TABLE OF CONTENS
 CHAPTER I

MARKET STUDY

INTRODUCTION
There are specific things that bunch of people use every day even multiple times

a day. One of those things is a tumbler. For tons of years tumbler is prominent for its

use not only for the travelers but also for our daily lives. Whether you drink coffee, tea,

or some other beverage you need a tumbler that operates well. Not only should your

tumbler be a bliss to use, it should also be aesthetically pleasing. 

An uplifting rate in the purchasing power of Filipinos followed in their soaring

standard of living due to the enlarging economy. This growth led to spilling demands for

more futuristic and convenient products such as portable devices and that is one point

that prompt the researchers to do a portable product.

Moreover, due to the reason that tumbler industry is a grievously profitable

business that spans to local and international market, the researchers thought of

creating a company that can manufacture a product that could enhance human life.

The fundamental functions of the company’s product is heating also as a speaker

device. The researchers wants to communicate with to their target customers that they

are with them in their day-to-day struggles. This product can relieve some burdens and

let their minds get into the state of tranquility even in tough circumstances.
MARKET DESCRIPTION

Many people are using paper cups as their container for their hot beverages, it

may seem environmentally friendly but using paper cups leads to 6.5 million trees cut

down every single year. Tumblers are in the business world nowadays for keeping your

favorite drinks hot or cold for at least a specific hour whether you want to drink tea,

coffee, or fresh juice but Aquaenix is a portable thermal tumbler designed and intended

mostly for caffeine and tea drinkers.

Drinking caffeine or tea while listening to music has a benefit of making the brain

relaxed and improves productivity that is why Aquaenix has a unique specification of

having a speaker attached to the tumbler. In addition, the advantage of having a

portable thermal tumbler is it has environmental benefits such as lowering the amount of

waste in landfills protects animals and their natural habitat, cost-efficient, helps the

company grow, and reduces plastic bottles. With plastic bottles affecting not only the

earth’s resources but the personal health of the people who drink from them, switching

to portable thermal tumbler is a choice a consumer would want to make.

The biggest advantage of Aquaenix is that the consumers may not be able to

reheat coffee or tea while outdoors or on the move, Aquaenix can quench your thirst at

anytime and anywhere, without compromising your hot drinks. By purchasing Aquaenix,

it has some neat advantages. The market offers plenty of variety to ensure a

comfortable and stylish experience.

SURVEY RESULTS

This section presents the gathered data by the researchers through the use of a

survey questionnaire. The data will be presented through figures and tables according

to the distribution as well as to the respondents’ answers.

2) Age

AGE
30
26
25

20

15

10 8 8

5 4
1 1 1 1
0
19 20 21 22 23 24 25 45

Age

Figure 1. Age

Figure 1 presents the Age of the Respondents. The result above shows that

there are 4 or 8% were aged at 19, 26 or 52% were aged at 20, 8 or 16% were aged at

21 and 22, and 1 or 2% were 23, 24, 25, and 45 years old. This figure shows that most

of our consumers will be 20 years old.

3) How much is your monthly income?

MONTHLY INCOME
12%
2%
Less than ₱10,000
₱10,001 - ₱20,000
14% ₱20,001 - ₱30,000
₱30,001 - ₱40,000
52% ₱40,001 - ₱50,000
₱50,001 and above
6%

14%

Figure 2. Monthly Income

Figure 2 represents the monthly income of the respondents wherein consumers

with less than 10,000 is 52% and 50,001 and above is 12%. This will help us in

conducting the right price range and make strategic decisions accordingly.
4) Do you drink any hot beverages such as Coffee, Tea, Milk, Hot Chocolate, etc.?

DRINKS HOT BEVERAGE

2%

Yes
No

98%

Figure 3. Drinks hot beverage

Figure 3 presents if respondents drink hot beverages like Coffee, Tea, Milk, Hot

Chocolate, etc. The result delineates that mostly of the respondents do drink hot

beverges, which is 98%. Moreover, it also shows that only 2% of them are not fond of

drinking it. This means the the proposed product would meet the needs of the its

potential consumers.
5) Do you use vacuum insulated tumbler for your hot beverage?

USING VACUUM INSULATED TUMBLER

Yes
46% No
54%

Figure 4. Using Vacuum Insulated Tumbler

Figure 4 presents if the respondents use a vacuum insulated tumbler for their

beverages. The result conveys that 54% answered “yes” and this serves that

commending of the respondents do solely prefer to keep their drinks as hot and cold.

Additionally, a portion of 46% who responded “no”, which delineates that they much

prefer to drink their hot beverage right away. This signifies that one of the attributes of

Aquaenix which is its insulating capability is likeliness of necessity to its probable

consumers.
6) If yes, What are the main reasons for using a tumbler?

REASONS FOR USING A TUMBLER

It is portable to use 24

It keeps my beverage insulated for hours 26

Long-lasting durability 19

Cleanable and Reausable 20

Appearance and Aesthetic 15

0 5 10 15 20 25 30

Reasons for using a tumbler

Figure 5. Reasons for using a tumbler

Figure 5 revealed that “It keeps my beverage insulated for hours”, is the nearly all

the reason that would prompt the probable consumers to purchase it, which gained

about more than 25 votes. It does mean that the proposed product would be much likely

to be purchase due to its insulation proficiency.

7) What features of your tumbler is useful for you?

USEFUL FEATURES

More Convenient 33

It is durable 29

Heat-retaining abilities 38

Leak-proof 31

No Condensation 16

0 5 10 15 20 25 30 35 40

USEFUL FEATURES

Figure 6. Useful Features

Figure 6 represents the useful features of a tumbler for a consumer and it shows

that the favorable feature of the proposed product is its “Heat-retaining abilities”, which

achieved more than 35 votes. These votes can be claimed due to a crucial reason that

the probable consumers do wants leisurely drink from at home, in the office or more.

Figure 6 also depicts more votes on its expedient or “more convenience” which

gathered more than 30 votes just like the “leak proof”. This depicts that the general

features of a tumbler is much a concern of a feasible consumer. This also means that

the Aquaenix will meet their needs.

8) What is the specification that will make you buy the product?

SPECIFICATION

Heater Tumbler 25

Portable Heater function 32

Aesthetics 25

Cost Effective 30

Speaker 22

Environmental Friendly 31

BPA Free & Non-Toxic Stainless Steel Tumbler 25

0 5 10 15 20 25 30 35
SPECIFICATION

Figure 7. Specification

Figure 7 presents the respondents' specifications to buy the portable thermal

tumbler. The "Portable Heater Function" receives the highest votes. This function is a

unique specification that gives the product a head advantages compare to other brands.

The second-highest vote goes to "environment friendly." It implies that having a product

that preserves our environment has a high impact on customers' demand. The third-

highest vote goes to the "cost-effective". It indicates the cost and quality must meet the

expectation of the customer.

9) When compared to other tumblers that you can see on the market, what do you

expect for the quality of this portable thermal tumbler?

QUALITY
8%

Much higher than the

others
About the same
30% Somewhat lower
Much lower

62%

Figure 8. Quality

Figure 8 presents the expectation of the respondents’ quality for the portable

thermal tumbler. The results above show that majority of 62% votes for the “Product

quality should be much higher than the others,” 30% votes for the “Product quality

should be the same than the others” and 8% votes for the “Product quality should be

lower than the others.” It is a fundamental rule that the higher the product quality, the

higher the cost. This question helps us to determine whether the customer will invest

their money in a high-quality tumbler.

10) Would you recommend it to others?

RECOMMENDATION

Yes
No

100%

Figure 9. Recommendation

Figure 9 presents whether the respondents will recommend it to anyone or not.

The results above show that 100% of the respondent will recommend it to their friends.

It implies that the function and quality of the portable thermal tumbler fulfill the customer

want and needs. It is a fundamental question to understand the satisfaction of the

customer. Customer satisfaction plays an essential role in the business because it is the

best indicator of how likely a customer will make a purchase in the future. Companies

that offer fantastic customer experiences create environments where satisfaction is

high, and customer supports are plenty.

TARGET MARKET AND MARKET SEGMENT

Target market refers to a group of customers within a business's serviceable

available market at which a business aims its marketing efforts and resources. It is also

a subset of the total market for a product or service.

Primary Market

The “Phonics” is targeting the coffeeholic consumers, who loves drinking coffee.

Segmentation includes that most of our consumers are 20 years old with a monthly

income of less than 10,000 pesos who drink any kind of hot beverages such as Coffee,

Tea, Milk and Hot chocolates with the use of vacuum insulated tumbler for their hot

beverages.

Secondary Market

Consumers can get their drinks inside a cafe for more safe and encouraging

space for them to do what they need to do while still having an enjoyable experience.

Reasons Why This Market Has Been Selected.

The reason why this market has been selected is that it offers a variety of unique

features that functions to reheat hot beverages that will benefit the coffee and tea

consumers the most. The reason also for using this tumbler is to keep their beverages

insulated for hours. The useful features of this tumbler is that it have a heat-retaining
ability. It also have a portable heater function that makes the consumers to buy the

product, and compared to other tumblers that you can see on the market it has much

higher than the other. The assumed information about the product was based from the

result obtained from the survey that we conducted from random students.

PRODUCTION CAPACITY

Table 1. Actual Work Time per Day

Total Available Time Total Break Time
Break time 30 minutes
Lunch time 1 hour
Start up 10 minutes
Clean up 10 minutes

Working Hours per Day = (8 hours) (60 minutes)

= 480 minutes

Number of Working Days = 246 days

480minutes - (30-60-10-10) minutes = 370minutes or 22,200 seconds

Total number of production line: 10

Total product Cycle Time: 10minutes / 600seconds

Production Capacity:

(Actual Working Time / Cycle Time)(Production Efficiency 90%)

 Production capacity per day = (22,200 seconds/ 600 seconds/units)

= 37 units per line

(37 units/ line) (10 line) = 370 units per day

Production capacity per year = (370 units) (246 days)

= 91,020 per year

COMPARATIVE ANALYSIS OF PRICE

Pricing is one of a business' most important aspects, for the product's price is the

key to attracting consumers. The priority of selling a product is on balancing the

expense of the material and providing a profit margin at each end. The quality of the

goods must maintain to offer a competitive advantage over competing products.

SWOT ANALYSIS
A SWOT analysis is a compilation of your company's strengths, weaknesses,

opportunities, and threats. A SWOT analysis's primary objective is to help organizations

develop a full awareness of all the factors involved in making a business decision.

STRENGHTS
 Strengths are both internal and positive factors. It defines measurable and

abstract constructive qualities that are essential to the product. They are the

advantages the company has over the market.

 Portable

 High quality virgin materials

 Detachable parts

 Replaceable parts

 Three in one product (tumbler, heater and speaker)

 Durability

 Low power consumption

 Rechargeable

WEAKNESS

Weakness are characteristics of your business, which gives you disadvantages,

the negative and internal factors that affect your organizational successes. Weakness

are all those things your company do not do well in which you need to enhance in order

to compete to your competitor.

 Costly

 The sales for the summer season are expect to be under average.

 Slow start up before becoming known

 Charge before use

OPPORTUNITIES
 Opportunities refer to favorable external factors that could give an organization a

competitive advantage, a combination of different circumstances at a given time that

offers a positive outcome.

 Optimized spaces for you and your beverages

 High-end bottling, labeling and packaging

 Gives work for more people

 The use of social media for advertisement

THREATS

Threats are both external and negative factors. It is everything that poses a risk

to the company itself or its likelihood of success or growth. Threats could include

emerging competitors, changes in regulatory law, financial risks, and virtually everything

else that could potentially endanger the company or project's future.

 Safety of workers with the use of electronic power any power shortage

may occur

 Safety of the costumer from a wrong use of the product

 Battery might have bubbles from overcharging and may be cause of

damage of the product

 Competition will be high with the current numbers of vending machines we

should e

 Expect the slow growth of the product

MARKETING STRATEGY
 For every company, the development of a marketing plan is essential. Without it,

the advocates' attempts to attract customers are likely to fail because marketing

determines the product's demand. The strategy focuses on ensuring the companies

meet the needs and desires of the customer. Therefore, all the company's marketing

goals are integrated into one detailed plan, creating a sustainable competitive

advantage.

A successful marketing strategy aims to effectively extend a business plan's

marketing segment into the competitive world and develop more strategies for achieving

its marketing goals. All marketing campaigns should design realistic, observable, and

timely goals. If its goals have accomplished, the feasibility of the methods used must

track, and improvements should make to satisfy customer expectations.

In designing marketing campaigns, manufacturers must also note the product

itself, like the Portable Thermal Tumbler, is an upgrade to the existing product.

Researchers believe that marketing is an opportunity to create an additional competitive

advantage and awareness of the brand. That is why this company aims to adopt a

broader marketing approach, not only to build brand recognition but also to develop

deeper connections with the target audience, which they feel would also help sell the

product.

MARKETING MIX

The researchers concluded the marketing mix or 4P’s to seize, enlightens to any

possibilities, and promote a product in the topmost effective way. The company will
focus on exceptional offered products to meet consumer interest, a sensible price for its

consumer, a place where the product can supply, and the promotion that will become

appealing to the operation of the market.

PRODUCT
Aquaenix is a thermal tumbler suitable for coffee and tea drinkers wherein they

can bring it anywhere they want. This portable thermal tumbler makes it convenient for

the consumers because they can reheat their drink for about six to eight minutes without

worrying about where to heat it. In addition, it comes with a speaker to enjoy and chill

with their beverage while listening to their favorite playlist. This product is easy-to-use

and environmentally friendly. It lessens product waste, making it beneficial to the

consumers and the environment in where we live.

PLACE

The researcher's company, "Phonics Incorporated," will be located in Leviste Highway,

Batangas City. The manufacturing plant's location was chosen due to its fulfillment to

the ideal standard measures in its locality, such as its lot size, labor accessibility, and

significantly the ecological impacts to be certain of the company's safety, particularly to

its people.

PRICE

PROMOTION

Promotion refers to raising customer awareness of a product or brand,

generating sales, and creating brand loyalty. It is one of the most important elements of
the marketing mix, for it is the technique of convincing or persuading the customers to

buy the product. Promotional tools will help increase customer traffic to target our

customers. In Phonics, the company will be offering promotional tools to attract our

customers such as free shipping and discounts. For the first 20 customers, they will get

a 10% discount. Another promo that the proponents will be offering is giving free

shipping for customers who purchased Php 2000 orders and above. Aside from these

promotional tools, we will be having advertisements on social media sites like Facebook

and Instagram where our consumers mostly spend their time with.

CHANNELS OF DISTRIBUTION

The channel of distribution's sole purpose is to bridge the gap between the

manufacturer of the product and the consumer of it, whether the parties are situated in

the same community or different countries thousands of miles apart. The channel of

distribution is defined as the most efficient and effective way of placing a product into

the hands of the customer.

Shown in Figure 10 is the proposed flow system in marketing channels through

three different steps. It will go through the manufacturing process, and the finished

products will deliver to the distributors or retailers such as coffee and teashops. Lastly,

the product would then reach the products into the hands of the customer, making it the

most efficient and effective way to reach the customers.

 Figure 10. Channel Distribution

Table 2. Phonics Inc. Possible Retailers on Metro Manila

Metro Manila Retailers Location
Katipunan Avenue, Loyola Heights,
Bo's Coffee in Katipunan
Quezon City.

32 Eugenio Lopez Drive, Diliman, Quezon

Coffee Project
City, Metro Manila, 1103, Philippines

All Home Supermarket, E. Rodriguez Jr.

Coffee Project in Libis
Avenue, Libis, Quezon City.
Costa Coffee in Eastwood City Citywalk 1, Eastwood City, Quezon City.
Novaliches, Quezon City, Metro Manila,
Il Padrino Caffe
Philippines
1103, 10 Sct. Magbanua, Diliman, Quezon
The Brewology Café
City, Metro Manila, 1103, Philippines
112 Sto. Domingo Avenue, Quezon City,

Firefly Coffee Metro Manila, 1114, Philippines

Maginhawa, Diliman, Lungsod Quezon,
Artsy Café
Kalakhang Maynila, Philippines

Table 3. Phonics Inc. Possible Retailers on Makati City

Makati Retailers Location
Paseo Center, Paseo de Roxas, Salcedo
Illy Caffè in Salcedo Village
Village, Makati City.
 G/F Senta Condominium, 140 Legazpi
Toby's Estate in Legazpi Village
Street, Legazpi

Table 4. Phonics Inc. Possible Retailers on Batangas City

Batangas City Retailers Location
National Road corner Provincial Road, SM
SM Supermarket
City Batangas,
Nuciti Central Bldg, P. Burgos St., Brgy.
Robinsons Supermarket Nuciti
13,, Batangas,
Mayvel Business Center, M.Pastor Ave,
Vivo! Cafe
Barangay Pallocan West, Batangas
Unit 1, Nuciti Centra Mall, P. Burgos,
Bo’s Coffee
Barangay 13, Batangas
Molave St, Doña Luisa Lane Corner,
Gwen Coffee, Cakes & Pasta
Nueva Villa Subd, Batangas
Masonic Bldg, P. Burgos, Brgy.16,
Maser Tea
Batangas
He - Brews Mabini, Barangay 11, Batangas
La Vera Cafe 10 D. Silang, Poblacion, Batangas
Hills Café Hilltop Rd, Batangas
Little Creature Cafe P. Herrera Street, Barangay, Batangas
Orven’s Cafe Lungsod ng Batangas, Batangas
Batangas Healthcare Specialits Medical
The Coffee Bean & Tea Leaf
Center, Diversion Road, Batangas
Brewista Coffee and Hookah Lounge QV Plaza, Batangas

DETAILED DISTRIBUTION CHANNEL

Figure 11. Phonics Aquaenix Tumbler Retailers’ Location in Metro Manila

Figure 12. Phonics Aquaenix Tumbler Retailers’ Location in Makati City

Figure 13. Phonics Aquaenix Tumbler Retailers’ Location in Batangas City