Design Thinking

DESIGN
THINKING Brought you by:

Harshitha B Masur
20030141AE02
Vinay R
20030141CSE061
Aman Kumar
L20030141CSE108
Kavin Marx L
20030141CSE008
INTRODUCTION
Design thinking is a non-linear, iterative
process that teams use to understand
users, challenge assumptions, redefine
problems and create innovative solutions
to prototype and test. Involving five
phases—Empathize, Define, Ideate,
Prototype and Test—it is most useful to
tackle problems that are ill-defined or
unknown.
Latest technology and futuristic ideas
Future thinking is a future-centred approach to Long-term strategy anchored in understanding the driving
factors and context of different possible scenarios that could happen in future, creating future artefacts
and generating creative ideas — that will enhance the way you do strategy for products, services,
processes, and organizations. By using Futures thinking, you will have a forward view to avoid future shocks
and to create disruptive innovations. Future thinking foresight multiple scenarios in which, what is
desirable from a human point of view with what is technologically feasible and economically viable in the
future.
Desirability in Future: What makes sense to people and for people in future?
Technological Feasibility in Future: What could be technically possible in the future?
Economic Viability in Future: What is could be likely become part of a sustainable business model in
future?
Why do we need Futures Thinking?
The future is becoming more important to the present than

it has ever been. We have now entered an era in which the
pace of change is accelerating rapidly. At the same time, the
scale of impending change is increasing. Therefore, the risks
and opportunities that confront us justify expanded efforts
to lead, rather than be led by, the course of events.
So there is a need for a systematic effort

1. To explore important future alternatives for your
organization, product, services and process.
2. To ascertain which among these possible futures appear
to be more desirable than others, and why.
3. To seek means by which the probability of their
occurrence could be enhanced through appropriate
decisions and actions.
NECESSITY FOR BASIC
CONCEPTS

Design thinking enables 1 Aims to solve a concrete human need

organizations to create lasting
value for consumers. The process
is useful in any complex system
(not just design systems) Tackles problems that are ambiguous or
because it:- 2 difficult to define

Leads to more innovative solutions

3
Makes organizations run faster and more

4 efficiently
NECESSITY Design thinking is both an ideology and a
FOR BASIC process that seeks to solve complex

problems in a user-centric way. It focuses
CONCEPTS on achieving practical results and solutions

that are:-

1 - Technically feasible
Technically feasible —>They can be developed into functional
1 products or processes.

2 - Economically viable
Economically viable —>The business can afford to implement
2 them.

3 - Desirable for the user

Desirable for the user —>They meet a real human need.
3
VARIOUS METHODS ON NEEDS EXPLORATION

There are several methods for exploring the needs of users in
design thinking, including:
1. Empathy mapping: This method involves creating a visual

representation of a user's thoughts, feelings, and behaviors in
order to gain a deeper understanding of their needs.
2. Personas: Personas are fictional characters that represent a
user group's needs, goals, and behaviors. They can be used to
guide the design process and ensure that the needs of the
target user group are being met.
3. Customer journey mapping: This method involves mapping
out the different steps a user goes through when interacting
with a product or service, in order to identify pain points and
opportunities for improvement.
4. Contextual inquiry: This method involves observing users in
their natural environment and conducting interviews to
gather information about their needs and behaviors.
VARIOUS METHODS ON NEEDS EXPLORATION
5. User interviews:
User interviews are a common method of gathering
information about user needs. It's a qualitative research
method.
6. Surveys:
Surveys are a quantitative research method that can be used to
gather information about user needs and preferences.
7. A/B testing:
A/B testing is a method of comparing two versions of a product
or service in order to determine which one is more effective in
meeting the needs of users.
8. Focus group:
A group of people who are brought together to discuss a
particular topic or product.
IPR AND PATENT

IPR stands for Intellectual Property Rights,its a product of the human

creativity,concept,innovation,trademark etc. This allows the owner to take
the complete benifit of their product. In IPR if someone else use their
ideas or copy their model or design the original owners can take legal
actions on them.
There are seven types of IPR acts;-
The copyright act(1957)

The trademark act(1999)
The paent act(1970)
The design act(2000)
The geographical indication of goods act(1999)
The plant Varieties act(2001)
The Industrial design and semiconductor integrated circuit layout
design act(2000)
Cost Estimation
What is cost estimation?
Cost Estimation is a statement that gives the value of the

cost incurred in the manufacturing of finished goods. Cost
estimation helps in fixing the selling price of the final
product after charging appropriate overheads and allowing a
certain margin for profits.
Why do we need cost estimation?

There are various types of cost
estimation:-
There are various reason that we need cost estimation:
·Planning and budgeting Analog Estimation

Three point Estimation
·Resouece allocation Parametric Esimation
·Decision making Expert judgement
·Better reputation Buttom-up-approach

THANK
YOU!
Have a
great day
ahead.

Design Thinking

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DESIGN

THINKING Brought you by:

The future is becoming more important to the present than

So there is a need for a systematic effort

Design thinking enables 1 Aims to solve a concrete human need

Leads to more innovative solutions

Makes organizations run faster and more

FOR BASIC process that seeks to solve complex

CONCEPTS on achieving practical results and solutions

3 - Desirable for the user

VARIOUS METHODS ON NEEDS EXPLORATION

1. Empathy mapping: This method involves creating a visual

IPR stands for Intellectual Property Rights,its a product of the human

There are seven types of IPR acts;-

The copyright act(1957)

Cost Estimation is a statement that gives the value of the

Why do we need cost estimation?

·Planning and budgeting Analog Estimation

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