PROPAGANDA LESSON PLAN FOR OBSERVATION Exemplar

School: Justice Cecilia Muñoz Palma High School Grade Level: 8 Quarter: 3rd
Teacher: Jesullyna C. Manuel Subject: English Date: March 14, 2023
I. OBJECTIVES
The learner demonstrates communicative competence through his/ her understanding of Afro- Asian
A. Grade Level
Literature and other texts types for a deeper appreciation of Philippine Culture and those of other
Standard
countries.
At the end of the lesson, students are expected to:
1. identify the different propaganda techniques;
B. Learning
2. recognize different propaganda techniques in an advertisement;
Competencies
3. analyze intention of words and expressions used in propaganda techniques and
4. apply appropriate propaganda strategy to promote a product.
Lesson 2: ANALYZE INTENTIONS OF WORDS OR EXPRESSIONS USED IN
II. CONTENT
PROPAGANDA TECHNIQUES
III. LEARNING
RESOURCES
● K to 12 Curriculum M.E.L.C.S. Matrix
A. References ● https://www.studocu.com/ph/document/titay-national-high-school/english/english-8-q3- mod2-
analyzing-intentions-of-words-and-expressions-using-propaganda-techniques- v2-2-18-
2021/32502652
● Ppt.
B. Other Learning
Resources ● Worksheets
● Other teacher-made visual aids
IV. PROCEDURES
GENERAL ROUTINE
✔ Greetings
✔ Prayer
✔ Checking Attendance
✔ Review
- BIASES
- STEPS IN IDENTIFYING BIASES
- IMPORTANCE OF IDENTIFYING THE AUTHOR’S BIAS
The teacher introduces the new lesson by presenting the activity that follows:
Activity I GUESS ME. The teacher will show pictures of some products and the
A. Reviewing
students will guess.
previous
lesson or
presenting
the new lesson
ACTIVITY 2 IDENTIFY THE TAG LINE
Process the activity:
Ask the following question:
1. How did you come up with your answers?

B. Establishing a
2. What is your own definition of propaganda?
purpose for the
lesson
Then explain that:
Taglines are commonly used in advertisement. Advertisement aims to promote, persuade, influence
or convince people to take actions or patronize products advertisers are endorsing. With this, some
advertisers tend to over-do this promotion that leads to the use of PROPAGANDA TECHNIQUES.
Basic Propaganda Strategies

1. Bandwagon - persuading consumers by telling them that
others are doing the same thing.
C. Presenting
examples
2. CARD STACKING- This propaganda technique shows the products’

best features, tells half truths and omits its potential problems.
3. Plain Folks- This propaganda technique uses ordinary people
as endorsers to show that the product is being used by usual
people.
4. Testimonial - when a product is sold by using words

from famous people or authority figures.
5. Glittering Generalities- This propaganda technique using “good” labels such

as democratic, patriotic, amazing, beautiful and exciting, that are unsupported by
facts to sell the product or idea.
6. Name Calling- This propaganda technique involves using disapproval phrases

to create a negative opinion about someone or some other brand.
7.
8. Transfer - when a product is sold by the name or picture

of a famous person or thing but no words from the said
person or thing.
(Note: Details can be found in ADM- 3rd Quarter Module 2, pp. 5-7)
D. Developing Identify the Propaganda Technique used in the following lines or statements.
Mastery
1. Coke makes your day cooler.
2. Liquid detergent washes more than dishwashing paste.
3. Amazing sugar-free muffins: healthy sweets made for your mouth.
4. I decided to buy this cell phone because everybody else is doing it.
5. “Jungkook ate chicken nuggets in a TV commercial and as his fan I
bought chicken nuggets.”
E. Finding practical
application of
concepts and skills
in daily living
The teacher assesses students learning progress by asking them to answer the following.
F. Making
1. What is propaganda?
generalizations
2. What are the different propaganda techniques?
and abstractions
3. How do propaganda techniques influence or persuade people?
about the lesson
4. Why do we need to learn and recognize propaganda techniques?
G. Additional
activities
for application or
remediation
H. REMARKS
a. No. of learners who earned 80% in the evaluation :
b. No. of learners who require additional activities for remediation
(who scored below 80%):
c. Did the remedial lesson work?
No. of learners who catch up with the lesson:
d. No. of learners who continue to require remediation:
I. REFLECTION e. Which of my teaching strategies worked well?
Why did this work well?
f. What difficulties did I encounter which my principal or supervisor can help me solve?
g. What innovation or localized materials did I use or discover which I wish to share with other
teachers?
Prepared by:
JESULLYNA C. MANUEL
English Teacher
Checked by:
MR. JEFFREY BARRIENTOS MA. CRISTINA M. FELICIANO DR. ALMARIO N. AURELIO
OIC, English Department Master Teacher II, English Dept. Principal IV

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School: Justice Cecilia Muñoz Palma High School Grade Level: 8 Quarter: 3rd

Teacher: Jesullyna C. Manuel Subject: English Date: March 14, 2023

Process the activity:

Ask the following question:

1. How did you come up with your answers?

Basic Propaganda Strategies

2. CARD STACKING- This propaganda technique shows the products’

4. Testimonial - when a product is sold by using words

5. Glittering Generalities- This propaganda technique using “good” labels such

6. Name Calling- This propaganda technique involves using disapproval phrases

8. Transfer - when a product is sold by the name or picture

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