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    Micro Environment Analysis

    Uploaded by

    Jeremia Da
    Potato Corner is a Philippine franchise company known for its flavored French fries. It relies on local and international suppliers to ensure quality ingredients and has franchisees who act as intermediaries between the company and customers. The company faces competition from other fast food chains and snack vendors, and must comply with regulations while maintaining positive relationships with various publics like government agencies, media and investors to protect its reputation among customers, especially young people.

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    © All Rights Reserved
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    Micro Environment Analysis

    Uploaded by

    Jeremia Da
    615 views1 page
    Potato Corner is a Philippine franchise company known for its flavored French fries. It relies on local and international suppliers to ensure quality ingredients and has franchisees who act as intermediaries between the company and customers. The company faces competition from other fast food chains and snack vendors, and must comply with regulations while maintaining positive relationships with various publics like government agencies, media and investors to protect its reputation among customers, especially young people.

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    Micro environment analysis

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    Potato Corner is a Philippine franchise company known for its flavored French fries. It relies on local and international suppliers to ensure quality ingredients and has franchisees who act as intermediaries between the company and customers. The company faces competition from other fast food chains and snack vendors, and must comply with regulations while maintaining positive relationships with various publics like government agencies, media and investors to protect its reputation among customers, especially young people.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    615 views1 page

    Micro Environment Analysis

    Uploaded by

    Jeremia Da
    Potato Corner is a Philippine franchise company known for its flavored French fries. It relies on local and international suppliers to ensure quality ingredients and has franchisees who act as intermediaries between the company and customers. The company faces competition from other fast food chains and snack vendors, and must comply with regulations while maintaining positive relationships with various publics like government agencies, media and investors to protect its reputation among customers, especially young people.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    1.

    Company:
    Potato Corner is a food franchise company that offers flavored French fries in the
    Philippines. The company has a strong brand image, customer loyalty, and a well-
    established supply chain.

    2. Suppliers:
    The company sources its potatoes and other ingredients from local and international
    suppliers. The suppliers play a crucial role in ensuring the quality and availability of
    ingredients.

    3. Intermediaries:
    Potato Corner operates through franchisees who manage the day-to-day operations of the
    business. The franchisees act as intermediaries between the company and the customers.

    4. Competitors:
    Potato Corner faces competition from other fast-food chains that offer similar products,
    such as McDonald's and Jollibee. The company also faces competition from other potato-
    based snack vendors in malls and food courts.

    5. Publics:
    Potato Corner has to take into account various publics, including government agencies,
    media, and investors. The company has to comply with regulations on food safety, labor
    laws, and environmental protection. It also has to maintain positive relationships with the
    media and investors to maintain its reputation.

    6. Customers:
    Potato Corner's customers are primarily young adults and teenagers who are looking for
    quick and tasty snacks. The company has to understand their preferences and adapt to
    changing trends in the market to maintain customer loyalty. It also has to ensure the
    quality and consistency of its products to meet customer expectations.

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