University of San Agustin: College of Commerce Gen. Luna Street, Iloilo City, Philippines, 5000
University of San Agustin: College of Commerce Gen. Luna Street, Iloilo City, Philippines, 5000
University of San Agustin: College of Commerce Gen. Luna Street, Iloilo City, Philippines, 5000
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
FRANCHISING PLAN
OF
Submitted by:
Ocampo, Micah D.
BSBA MM 3-A
Submitted to:
JUNE 2022
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
TABLE OF CONTENTS
V. Competitive Analysis 15
Documentation 26
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
I. INTRODUCTION
Executive summary
Business overview
Icebucks River Café & kitchen is located at San Rufino St, Alimodian. The company was
established last August 3, 2020 in the midst of covid 19 pandemic. As someone who loves coffee
and enjoys being close to nature, this cafe is an ideal place for everyone that wants to relax and
unwind just near the city.The cafe is open-air that gives a pleasant ambience to their customers
The objective of the company is to expand the cafe to accommodate more customers to increase
revenue, and to maintain a high standard of food quality and service, and ensure a friendly
Product overview
Icebucks River cafe & kitchen offers coffee( hot/cold), frappe, tea, flavored soda, softdrinks,
pony milk drinks, and snacks like nachos, aloha burger, carbonara, crispy canton, and many
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
more. The coffee ranges from 30-100 pesos, their frape ranges from 120-150 pesos, and snacks
Customer focus
Icebucks will primarily serve everyone nearby the cafe. The target market of the company are
Management team
Icebucks River Café & kitchen, started last August 3, 2020 by Mrs. Charmz Alonsabe. Stated
that she was unable to follow her dream of becoming a nurse and instead she decided to put up
Success factors
the following qualities listed below of Icebucks River Café & kitchen will surely lead to the
● Impressive decoration
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
● The café offers a wide choice of coffee, drinks, and snacks for their customers to pick
from.
● Reasonable prices
Financial factors
Icebucks River Café & kitchen has a start-up expenses include an estimated 150,000 consisting
of several items:
● Ingredients: 30,000
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
History
Icebucks River Café & kitchen is located at San Rufino St, Alimodian. The company was
established last August 3, 2020 in the midst of covid 19 pandemic. The name Icebucks River and
Café inspired their child who named candy and the nickname is ice they came up with the idea to
name their restaurant as icebucks river and café. The owner was not able to pursue her career so
she decided to put up the business so that she will be able to take care of her child while working
Mission: The company mission is to put up their dream business into reality; they have always a
Vision: The company vision is to improve the everyday lives of those who love to drink coffee.
More importantly, it establishes the company's tone and makes it apparent that they're in the
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
Company Logo
Products
Icebucks River Café & kitchen offers the following product:
● Coffee
● Frappe
● Tea
● Soda
● Combo snacks
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
Product Menu
Store design
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
Floor area
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
Competitive profile
Icebucks River Café & kitchen is located at San Rufino St, Alimodian. The company was
established last August 3, 2020 in the midst of covid 19 pandemic. Mrs. Charmz Alonsabe the
owner put up this business as their “Kalingawan” and now it is one of a well known cafe in
alimodian. The target market of the business are the millennials, students, families and bikers
who enjoy being close to nature and want to relax. The café offers a wide choice of coffee,
There is a high concentration of market competitors within the area of San Rufino Alimodian.
Aside from Icebucks, there are also many coffee shops operating near the area. Because of the
presence of this numerous competitors that aim to compete for the same group of customers,
product differentiation and offering a unique store ambiance are necessary to a business to win
S.W.O.T Analysis
The strength of the business is they have a lot of choices from their menu and have great tasting
food at a very affordable price. They have a nice location since it is an outdoor cafe. It has a
good riverside view which gives you a sense of calmness and peace.
The weakness of the business is not getting consistent supplies that result in menu items not
being available.
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
The opportunity of their business is that they are the only outdoor cafe among their competitors
so they can generate more profit because more customers will choose a cafe that has a peaceful
ambiance.
The threat to their business is that there was an ongoing dike near the cafe so all of their kubo
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
The food that the company serves focuses more on the unique taste of frappe
and coffee.
The company really use the good quality kind of ingredients because they want to
level up their plate and food presentation not only to locals but also to different
Customer Segmentation
Icebucks River Café & kitchen target the following customers:
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
1. Students: Icebucks is a relaxing spot for students to finish their homework and relax after
2. Families: Icebucks is a great spot for a family to get together and celebrate special
3. Bikers: Icebucks provide a relaxing and convivial environment for cyclists. On a lengthy
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
V. Competitive Analysis
The following retailers are located within a Municipality and Town Proper of
Icebucks River Café & kitchen thus providing either direct or indirect competition for customers:
Hideaway Cafe
The Hideaway Cafe will offer a variety of choices to the customers. Coffee, Frappe
and snacks of all sorts will be offered. The choices of coffee will range from
Icebucks River Café & kitchen several advantages over Hideaway Cafe including:
● Hideaway Cafe does not offer products, including pastries and meals made with organic
ingredients.
● Hideaway Cafe does not venture in offering a new menu to its customers and promoting
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
Ice bucks café gives good service and delicious food to serve to their customers that will always
remain to their minds that this café is nice to come back again and again. This café focuses on
their target customers who drink coffee, who need to relax and who need to rest like millennials,
students, families, bikers. The Ice Bucks Café provides the following services:
Promotion strategy
Ice Bucks Cafe uses facebook for advertising their goods and services but most of their
customers who loved to stay at their café are the one who posted their experience to recommend
it to their friends and relatives. Ice Bucks Cafe plans to serve high quality coffee and snacks in a
trendy, comfortable atmosphere, their customer has a big help to them to catch the attention of
Action plan
Icebucks cafe will bring their cafe shop in reality and to achieve their main goal to bring the cafe
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
Marketing mix
Product
The café offers affordable foods like a wide choice of coffee, other drinks, snacks, etc.
Place
Icebucks café was located at San Rufino St. Alimodian. This place has a nice location since it is
an outdoor cafe where you can see a nice view to relax and clear out your mind from a stressful
day.
Price
Promotion
The Icebucks café has their own facebook account where you can visit and check if this place is
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
Functional roles
The company must undertake a number of functions in order to carry out the Icebucks River
Administrative function:
● Budgeting
● Managing inventory
● Ensuring that food safety and standards and regulations are maintained
Milestone
DATE MILESTONE
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
Employees:
Health Protocols
Icebucks River Cafe & Kitchen Health Protocols are strictly observed this following:
Food Hygiene
The following are the Food Safety Practices of Icebucks River Cafe & Kitchen:
● staff that handle and serve food undergo training about what items of food can and cannot
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
● Frequently clean and sanitize surfaces including serving utensils, food storage containers
● They soak all the items they use in a hot water for a minimum of 30 seconds
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
Expenses &
Cost
Cost of Good 180,000 195,000 245,000 280,000 285,000
Sold
Lease 0 0 0 0 0
Marketing 25,000 25,000 25,000 25,000 25,000
Salaries 164,250 164,250 328,500 328,500 492,000
Utilities 10,000 10,000 10,000 10,000 10,000
Other 6,000 6,000 6,500 6,500 7,000
expenses
Total expenses 385,250 400,250 615,000 650,000 819,000
& Cost
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
5 year depreciation
Depreciation
7,000 7,000 25,000
7,000 14,000 23,000
7,000 21,000 20,500
7,000 28,000 15,500
7,000 35,000 10,600
Total 350,000 3,000
COST OF
SALE
Yr1 Yr 2 Yr 3 Yr 4 Yr 5
Beginning 0 20,000 25,000 30,000 40,000
inventory
Purchases 200,000 200,000 250,000 290,000 290,000
Goods 200,000 250,000 295,000 350,000 360,000
available of
sale
Less. 20,000 25,000 30,000 40,000 45,000
Ending
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
Inventory
Cost of 180,000 195,000 245,000 280,000 285,000
Good Sold
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
25
University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
Documentation
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University of San Agustin
College of Commerce
Gen. Luna Street, Iloilo City, Philippines, 5000
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