The Jollibee Phenomenon Jollibee is a phenomenal success story: what began as a twobranch ice cream parlor in 1975 offering

hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines. The Yumburger store In 1984, Jollibee hit the P500 million sales mark, landing in the Top 500 Philippine Corporations. In 1987, barely 10 years in the business, Jollibee landed into the countrys Top 100 Corporations. It became the first Philippine fast food chain to break the P1 billion sales mark in 1989. In 1993, Jollibee became the first food service company to be listed in the Philippine Stock Exchange; thus broadening its capitalization and laying the groundwork fo r sustained expansion locally and beyond the Philippines. Undisputed Leadership As the countrys leading fast food chain, Jollibee has grown exponentially on all aspects on operation. From a handful of stores 32 years ago, Jollibee now boasts of more than 600 stores and over 50 international stores. Expanding Market Coverage To achieve its long-term goal to be the countrys food service leader, Jollibee acquired Greenwich Pizza in 1994. A year later, the company obtained the franchise of Delifrance, an international food company. These moves expanded Jollibees penetration in the pizza-pasta and French cafe-bakery segments. In 2000, the strategic acquisition of Chowking solidified the companys position as the dominant leader. The move gave it leadership in the Oriental quick-service restaurant segment. Recipe for Success Jollibees rapid growth is due to its superior menu line-up, creative marketing programs, and efficient manufacturing and logistics facilities. It is made possible by well-trained teams that work in a culture of integrity and humility, fun and family-like. As a corporate citizen, Jollibee is also committed to give back to its host communities through meaningful and lasting socio-civic projects. A Triumph for and of the Filipino Jollibee dedicated its continuous success to the Filipinos who have been there from the very start. Jollibee is so well-loved everytime a new store opens, especially overseas, Filipinos always form long lines to the store. It is more than home for them. It is a stronghold of heritage and monument of Filipino victory. About the Chowking - Vigan City, Ilocos Sur Chowking pioneered the quick-service Oriental restaurant concept in the Philippines whichcombines the best of Western fast-food service and the delicious taste of Chinese food in Oriental restaurants. Fast food chains like to be close to the competition Rather like buses first there are no fast food outlets to be seen, then two or three come along almost together, according to new research sponsored by the ESRC. Commonly, the presence of a McDonalds increases the probability that a Burger King will arrive, says a study led by Professor Michael Waterson of the University of Warwick. At a time when there is increasing interest in the fast food industry, his research gives fascinating insight into how, where and why these restaurants and take-away outlets appear in the streets of Britain. Professor Waterson said: "One surprise is how unconcerned these big organisations appear to be about the impact of competition on their outlets.

It is remarkable how closely they locate to each other in shopping districts." He found that McDonalds and Burger King both use the rival presence to revise their expectations of market size upwards. The study revealed a strong London and south-east of England bias to the spread of the fast food chains and restaurants studied. For example, McDonalds had been in the UK for 13 years before it opened a site in Scotland. Overall, the spread is surprisingly slow. And there is very little difference between franchised and company-managed outlets when it comes to choosing locations. Among other things, the study analysed the pattern of development of the McDonalds chain from when it started in the UK in 1974 until 1990. The aim was to assess theprobability of one of its outlets opening in any particular local authority district where it was not already based. The study found that the larger the population in an area, the sooner a McDonalds would be opened, though with this effect tailing off as population increases. Less expected was that the number of outlets the company had in neighbouring districts had a strong, positive impact on how soon a new one might open, indicating economies of scale and the effects of local experience and knowledge. Probably the most significant analysis was into the interaction between McDonalds and Burger King in how they developed their outlets. This aspect of the study examines the period between 1991 a year after Burger King came into being in its present form and 1995. As expected, the characteristics of the district had an impact on decisions, so that for both chains, aggregate business rateable value a measure of economic activity madeopening up more likely. For McDonald's, a high proportion of pensioners in an area reduced those chances. The study says that in all areas where McDonalds has more outlets, there are positive and significant marginal effects for Burger King. So the company is consistently more likely to develop outlets where McDonalds is larger than itself than where there is no presence of either firm. At the same time, McDonalds are more likely to grow in areas where they or Burger King are already present. Locally, Burger King consistently locates closer to the first McDonalds outlet to be opened than would be expected if McDonalds were attempting to pre-empt them. The longer the McDonalds has been there, the smaller the likely distance. Professor Waterson said: "Notwithstanding the importance of competition in markets with a small number of key players, watching and learning from rivals seems to be of overriding importance when it comes to deciding on a new location." CAOYAN History of Caoayan The town of Caoayan Ilocos Sur was believed to have been established and created as a separate municipality in 1824. Records of the town from the mid 1800 up to 1991 are not

available due to the great conflagration that happened in 1991, which damaged the Old Spanish convent, were records had been kept. Before CAOAYAN become a municipality. It was once a barrio of Villa Fernandina, now Vigan City, the Capital town of the province. The name "Caoayan" originated from the local name of the bamboo. It had been told that during the Spanish Era, natives from the province of Abra, came down through the Abra river to sell bamboos. A group of Spanish soldiers were asking them what they are selling, and because of their fear, these men nervously chorused "Kawayan". And so, from then on, the locality was named "Caoayan". Caoayan is a 5th class municipality, and the total land area is 1,602.533334 hectares and only 2 kilometers away from Vigan City and lies on the southern tip of the 1 st District of Ilocos Sur it is bounded on the e~st by the Man of Santa, on the north and west, Vigan City on the south is Chine Sea. Tourist Attractions: Beaches Barangay Puro Barangay Villamar Barangay Fuerte Barangay Manangat

courtyard and ruins. Restored to its 18th century look, it is furnished with antiques and memorabilia that complement the comfortable modern day amenities. Restaurant serves Ilocano (Local), Philippine as well as Continental cuisine. It has 3 dining areas, a business center, souvenir shop, function rooms and outdoor party venues. Room Facilities Air ConditionedBathroom - Private En SuiteNon Smoking Rooms Private ToiletTea / Coffee Maker TVTV - Satelite / Cable Hotel Facilities Air ConditionedAirport Shuttle Banqueting FacilitiesBar Business CentreCar Park - On Site Private Function RoomsRestaurant Shop - Gift / Souvenirs Shops Internet & Business Facilities Fax / PhotocopyingWi Fi Leisure Facilities

Resorts Paraiso ni Don Juan Barangay Manangat Beauty Salon / HairdresserFitness Facilities Heritage Resort of Caoayan Barangay Don Lorenzo Querubin Museums / GalleriesTour Desk Alad Bar Resort Barangay Naguilian Family Facilities Villa Leonida Barangay Naguilian Trivia Babysitting Elpidio Quirino, the 6th President of the Philippines, is a native of this town and was dubbed as the Town's Most Illustrious Son. The first missionaries that founded Saint Paul College of Ilocos Sur landed in Pandan. A commemorative marker stands at Pandan Port to commemorate the event. "...Villa Angela, a typical 1850's Vigan house, is transformed into the city's most charming hotel." Gordion hotel -National Commission for Culture & the Arts There are many hotels right along Crisologo but this Gordion hotel provided good parking area, and nice ambiance. The place is old, and looks a bit eerie. But when you check out the place, it is really Built by Gobernadorcillo Agapito Florendo y Bonifacio in 1870, Villa Angela stands proudly on nice. The service at breakfast is a bit slow, maybe because the 2,000 square meter lot as a shining example of a Vigan Heritage House. Being a rich deposito hotel was fully booked and there was only one chef. At anyfamily's relics and memorabilia acquired through the years, Villa Angela remains a of the rate, we did have our breakfast after waiting for more than an hour. of the family's past and present standing in the Vigan community. showcase The food is superb. Gordion Hotel is located at the heart of Vigan City. The upper floor has been continuously maintained to be as elegant as it was over 100 years

ago. The rooms are filled with antique furniture seen only in big colonial houses. On the lowe A 30 second-walk to Calle Crisologo, the main attraction in Viganwere once storage areas for the family's farm produce of rice, corn, maguey, and floor, what and home to shops. tobacco have been converted into cozy dormitory-style rooms which can accommodate larger groups. Tourists walk to famous spots like Syquia Mansion and St. Pauls Metropolitan Cathedral are about 5 minutes away. Villa Angela has been the venue of many historical and social gatherings in the Vigan of yesteryears, and remains so today, as a preferred venue for both grand and intimate It is 10 minutes to Vigan Airport and 2 hours to Laoag gatherings, garden weddings, baptismal parties and even retreats, seminars, workshops and International Airport. The hotel has 21 rooms comprising of training courses for various groups and organizations. Standard, De Luxe for 2 persons, De Luxe for 3 persons, Junior Suite, Suite and Family Room. In fact, on December 24, 1988, with the restoration almost complete, the house was able to serve All rooms are equipped with individually controlled air- as a lasting memento of the Golden Wedding Anniversary of then-owners Engr. Candel V. and bath conditioning, cable television, telephone, private toilet Verzosa, Sr. and Dra. Purificacion Lahoz-Verzosa, who have since bequeathed this home a with hot and cold water. this treasure, to the family's present-day generations. Additional coffee and tea making facilities are available forvisit Villa Angela and experience this rapidly vanishing lifestyle. Come Deluxe and Suite Rooms. Gordion Hotel is a twin ancestral house with a