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    MPB All Sums (1) - 1

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    Tom sikl
    The document discusses media planning metrics like GRP, CPRP, and percentage of target audience reached for two media plans. It also calculates the average frequency of advertisements across three magazines based on readership and insertion data. Finally, it provides the formulae to calculate reach percentage, GVT, and CPT for a numerical example involving viewership of an advertisement across different audience segments.

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    MPB All Sums (1) - 1

    Uploaded by

    Tom sikl
    50 views4 pages
    The document discusses media planning metrics like GRP, CPRP, and percentage of target audience reached for two media plans. It also calculates the average frequency of advertisements across three magazines based on readership and insertion data. Finally, it provides the formulae to calculate reach percentage, GVT, and CPT for a numerical example involving viewership of an advertisement across different audience segments.

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    MPB All sums (1)-1

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    The document discusses media planning metrics like GRP, CPRP, and percentage of target audience reached for two media plans. It also calculates the average frequency of advertisements across three magazines based on readership and insertion data. Finally, it provides the formulae to calculate reach percentage, GVT, and CPT for a numerical example involving viewership of an advertisement across different audience segments.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    50 views4 pages

    MPB All Sums (1) - 1

    Uploaded by

    Tom sikl
    The document discusses media planning metrics like GRP, CPRP, and percentage of target audience reached for two media plans. It also calculates the average frequency of advertisements across three magazines based on readership and insertion data. Finally, it provides the formulae to calculate reach percentage, GVT, and CPT for a numerical example involving viewership of an advertisement across different audience segments.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Prof.

    Avadhesh Yadav

    Q.1.

    Media 1: Reach= 75, Frequency= 10, TPC 8, 00,000, AEC= 40,000

    Media 2: Reach =20, Frequency=20, TPC=6, 00,000, AEC= 70,000

    Find the % TA, GRP and CPRP for media1 and media2

    Media 1

    • GRP = R X F = 75 X 10 = 750

    • CPRP = TPC/GRP=800000/750= 1066.66

    • % OF TA = AEC/CPRP = 40000/1066.66 = 37.50

    Media 2

    • GRP = R X F = 20 X 20 = 400

    • CPRP = TPC/GRP=600000/400= 1500

    • % OF TA = AEC/CPRP = 70000/1500 = 46.66

    Q.2 Find the average frequency of the advertisement in the magazines using the data given below:

    Duplication

    Magazine Readership Magazine A Magazine B Magazine C Insertions

    A 40,000 10000 3

    B 50,000 5000 - - 2

    C 45,000 3750 - 2

    Formulae:

    Average frequency = OTS/ Net readership

    Net readership = Readership – Duplication

    M- 7738307681 avadheshjd@gmail.com aactindia.org


    Prof. Avadhesh Yadav

    OTS = Readership x Insertions

    Net readership

    A= 40000- 10,000= 30,000

    B= 50,000-5000= 45000

    C= 45,000-3750= 41250

    Net readership = 1, 16,250

    OTS = Readership x Insertions

    A= 40,000 X 3= 120000

    B=50,000 X 2 = 100000

    C= 45,000 X 2= 90,000

    OTS= 3, 10,000

    AF= 310000/116250

    AF = 2.66

    Formulae for GVT numerical


    1. GRPs = Reach % x Frequency
    2. GVT = Reach (000’s) x Frequency
    3. CPT = Total Cost
    GVT (000’S)

    4. Reach % = No of People Reached/Universe


    5. Reach 000’s = (No of People Reached)/1,000

    Note:

    1. GRPS & CPRS are in percentages. GRPs are Gross Rating Points. CPRPS are Cost Per Rating
    Points

    M- 7738307681 avadheshjd@gmail.com aactindia.org


    Prof. Avadhesh Yadav

    2. GVT & CPT are numbers in 000’s. GVT is Gross Viewership in 000’s. CPT is Cost Per Thousand

    Example
    Q.3. 15,000 people see an advertisement 6 times, 35,000 see an advertisement 4 times and 10,000
    people see an advertisement 2 times. Universe is 120,000. Total Cost of Advertising is 45,000.

    Find Reach%, GVT & CPT

    Answer:

    Step 1

    Reach % = No of People Reached/Universe

    = (15,000+35,000+10,000)/120,000

    = 50%

    Step 2

    Frequency = No of People x No of times


    Total No of People

    = (15,000 x 6) + (35,000 x 4) + (10,000 x 2)


    (15,000+35,000+10,000)

    = 250,000 = 4.16
    60,000

    Step 3

    GVT = Reach (000s) x Frequency

    Reach 000’s = (15,000+35,000+10,000)/1,000 = 60

    GVT = 60 x 4.16 = 249.6

    Step 4

    M- 7738307681 avadheshjd@gmail.com aactindia.org


    Prof. Avadhesh Yadav

    CPT = Total Budget


    GVT (000’s)

    = 45,000/249.6

    = 180.2884

    M- 7738307681 avadheshjd@gmail.com aactindia.org

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