What Is A CRM

What is a CRM?
Customer Relationship Management – CRM assists you manage all of your

business’s interactions and relationships with current and potential clients. A
CRM system, a tool that aids in contact management, sales management,
productivity, and other areas, is what most people mean when they mention
CRM.
With the aid of a CRM solution, you can concentrate on the relationships that
your business has with specific people, such as clients, service users,
employees, or suppliers, over the course of the relationship’s lifecycle. This
includes attracting new clients, earning their business, and providing ongoing
support and other services.
What is B2C CRM?
B2C customer relationship management software enables you to supercharge

your outreach and lead conversion efforts. Automate your busywork, unify
data sources and track critical marketing metrics from a single platform.
As the name implies, the primary focus of CRM is the customer, and given that
B2C firms often have a significantly bigger number of clients than B2C
enterprises, it becomes much more challenging to keep track of each client’s
history and preferences. The same goes for creating customised, targeted
messaging for each candidate, a task that is practically unachievable without
computer assistance. Additionally, being able to emotionally connect with
prospects through focused marketing initiatives and social media posts can
significantly affect client acquisition and retention.
B2C CRM software enables companies to establish genuine ties with their
prospects, which is essential for B2C success given the weight placed on each
individual candidate experience.
What is B2B CRM and B2C CRM?
B2B CRM and B2C CRM software are not interchangeable and have whole
different use cases to themselves.
Majority of conventional CRMs were created primarily to support B2B

organisations.
B2B CRMs generally connect with marketing technologies to nurture prospects

over the duration of a protracted sales funnel. They are clearly designed to
assist salespeople in managing prolonged, largely predictable sales cycles.
Even so, many B2C marketers continue to push B2B CRMs to accommodate
their very distinct business requirements. But it was evident that a solution
designed specifically for B2B sales wasn’t working, and B2C CRMs emerged to
meet the needs of businesses who sell to individual consumers rather than
huge organisations.
Key Distinction Factor Between B2C CRM & B2B CRM for an EdTech Business
Topic B2C CRM B2B CRM
 Suitable for  Suitable for

businesses selling businesses selling
direct to decision to organisations
Business Objective maker  Typically involves
 Short and fast long and complex
moving sales cycle
cycle  Mostly used by
 Used by large call sales
centre teams & representatives
on field agents
Customer Journey  Deep focus on  Simple journey
Customer from Lead-in to
touchpoints conversion
 Complex
Enrolment  Focus on
Journey identifying more
contacts within
 Trigger-based the organisation
drips and  Journey revolves
workflows around deal
stages, quota,
proposal
 Student  No Provision
Customer Portal Enrolment Portal  Handled by adding
to collect new fields for
applications, every aspect
documents,
payments on one
platform
 Focus is on giving
experience to the
students
Payment System  Powerful Payment  Payment Links

Stack  No conditional
 Configurable workflows
Workflow Builders
 Real Time Visibility  Broken end
to call centre customer journey
teams
How to Select the Best CRM for Your Business?

Every vertical needs a different type of CRM, identifying what aligns best with
your business. Between the two forms of CRM, there is a distinct difference.
And given that you are now aware of all the distinctions between a B2B CRM
and a B2C CRM, why would you attempt to push your organisation to use a
system that isn’t designed for your market? It is evident that B2B marketers
have their own software, whereas B2C marketers want a CRM of their own,
one that is tailored to meet their unique requirements.
While looking for a CRM, you should make sure to:
Determine Your Goals: Recognize the problem that a CRM is meant to solve.
Recognise how it is Implemented: Do not undervalue the impact of

implementation as it may result in significant costs and time away from your
teams’ present duties.
Get ready for user Acceptance: Put your salespeople at rest by acknowledging
that since they control the personal relationship with the customer, they are
not in danger of losing or sharing their customers with others.
Be aware of Product Mobility: A tool that can be accessible from a range of

web-enabled devices is what you should look for.
Organise Your Procedures: You want a CRM that can expand along with your
company and change with your procedures without needing to be changed.
Review the Software Compatibility with Current Versions: Verify that the CRM
system you select can communicate with other systems you already use.
Investigate the Product Demo: Accessing a product demonstration is critical,

but using the demo is even more crucial.
Enquire Regarding Reporting Capabilities: Your wins, losses, and possibilities

for progress will be highlighted by the ability to create personalised reports
based on your particular data.
Every business vertical needs a different type of CRM that aligns best with their
business. For an EdTech business a B2C CRM is just the right choice that brings
the desired value, at its core, to streamline your collaboration with candidates
on various stages.
Make the best decision for your business right away by switching to
NoPaperForms’ B2C EdTech CRM. Schedule a demo right away!

What Is A CRM

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What Is A CRM

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What is a CRM?

Customer Relationship Management – CRM assists you manage all of your

What is B2C CRM?

B2C customer relationship management software enables you to supercharge

What is B2B CRM and B2C CRM?

Majority of conventional CRMs were created primarily to support B2B

B2B CRMs generally connect with marketing technologies to nurture prospects

Topic B2C CRM B2B CRM

 Suitable for  Suitable for

Payment System  Powerful Payment  Payment Links

How to Select the Best CRM for Your Business?

While looking for a CRM, you should make sure to:

Recognise how it is Implemented: Do not undervalue the impact of

Be aware of Product Mobility: A tool that can be accessible from a range of

Investigate the Product Demo: Accessing a product demonstration is critical,

Enquire Regarding Reporting Capabilities: Your wins, losses, and possibilities

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