NUL2 & L3 - Forecasting & Product Service Design
NUL2 & L3 - Forecasting & Product Service Design
NUL2 & L3 - Forecasting & Product Service Design
Forecasting
Operations Management
Learning Objectives
➢ To evaluate how forecasting affects customers satisfaction.
Operations Management
What is
Forecasting?
Operations Management
Forecast
Forecasts are basic input in the decision processes of operations
management because they provide information on future demand.
Operations Management
Forecast (cont.)
Is a statement about the future value of a variable of interest,
such as demand. Or simply, the prediction about the future.
Operations Management
Features Common to all Forecasts
1 Assumes that the same underlying casual system that existed in the
past will continue to exist in the future.
2 It's not perfect; actual results differ from predicted values due to
randomness
Operations Management
Elements of a Good Forecast
Operations Management
Source: Stevenson, William (2018). Operations Management (13th
ed.). New York, NY USA. McGraw-Hill Education.
Steps in Forecasting
Monitor the forecast
Operations Management
Source: Stevenson, William (2018). Operations Management (13th
ed.). New York, NY USA. McGraw-Hill Education.
OVERLY OPTIMISTIC
FORECASTS CAN BE
BAD NEWS
Overly optimistic forecasts by retail store buyers can
easily lead retailers to overorder, resulting in bloated
inventories.
Product and
Service
Design
Operations Management
Objectives of Product & Service Design
1 Be competitive by introducing new products.
Operations Management
Methods of Generating Ideas
Ideation Techniques
Brainstorming
Operations Management
Brainwriting
Operations Management
Bodystorming
Operations Management
Poetry
Operations Management
Force Fit
Operations Management
Force Fit Samples
Operations Management
Borrowing
Operations Management
Shape Borrowing Samples
Operations Management
Where can you get
new ideas for
your business?
Operations Management
Sources of New Ideas
Consumers
Government
Distribution Channels
Research and Development
Existing Products and Services
Operations Management
SOURCES OF NEW IDEAS
Operations Management
Operations Management
Operations Management
Product Development Process
What's in there?
Operations Management
PRODUCT DEVELOPMENT
2 Concept stage
3 Prototyping stage
5 Commercialization
Operations Management
Source: Stevenson, William (2018). Operations Management (13th ed.).
New York, NY USA. McGraw-Hill Education.