CHAPTER I

BUSINESS CONCEPT

Overview of the Business Concept

The business was founded based on the growing trend in the community: delicious but

budget-friendly foods. Starting this business by the idea of young entrepreneurs in providing

snacks that will give the consumers the satisfaction that they are looking for without spending

too much money. The idea of this was not just focusing on its taste but the health benefits of

the food also. According to Dr. Liezl Marinay-Atienza, a registered nutritionist and dietician, in

her talk at the 42nd Annual Series of Seminars on Food and Nutrition Researches organized by

the Food and Nutrition Research Institute (FNRI) there are a variety of reasons why Filipinos are

hesitant to consume vegetables and fruits. One issue is the high cost, as well as the possibility

of pesticide contamination and a lack of understanding of their benefits. She also cited a recent

survey by Monitor International, which found that among the reasons for low fruit and

vegetable consumption in Asia are urban migration, busy lifestyles, an increase in the number

of people who live alone and thus have no time to cook because they are usually tired after

work, and an aging/elderly population who also do not have much time to cook. According to

the most recent available data from the National Nutrition Council (NNC), Filipinos eat only 110

grams of vegetables per day in 2008, down from 145 grams in 1978. Filipinos are known to be

meat eaters because all of their dishes have meat on them whether pork, beef, or chicken. This

is not a hindrance for us, we want to promote plant-based burgers because excessive

consumption of meat can increase the risk of heart disease and high cholesterol. The way to

combat the risks of these diseases is to promote a healthy lifestyle by eating meat in

moderation and consuming the right amount of fruits and vegetables. Thus, the partnership

named “Voorgir” come up with the idea of offering a burger snack that will satisfy the hunger,
cravings, and nutritional needs of its customers at a very affordable price. The business location

is in Barangay Ligid-Tipas, Taguig City. Voorgir offers its product on a digital platform. It is a

general co-partnership business that is managed and operated by the team in terms of its

monetary distribution, assets, and skills to provide a high-quality product and service to its

customers.

Organizational Background

a. Vision - To be one of the most profitable businesses that offer plant-based burgers in the

Philippines through delicious, quality products while working toward the greater good for our

employees, community, and environment.

b. Mission – Voorgir offer homemade reasonably priced quality burger, served quickly in clean

surroundings. They want to provide a nutritional snack that can improve the eating habits of its

consumers and give the highest quality of customer service delivered with a sense of

friendliness, individual pride, and partnership spirit on a digital platform.

c. Goals and Objectives

 To serve our customers the best plant-based burger and services that a fast-food

partnership could provide. To achieve this, Voorgir will invest in its product development,

innovation and research. The partnership also accepts suggestions, criticism, and customer

complaints seriously in a positive way.

 To maximize profits by producing burger products at a reasonable price. By doing

this Voorgir will be able to keep a competitive advantage over their competitors.

d. Values Statement

 Personal Commitment

All of our employees are encouraged and supported to maintain the greatest

levels of professionalism, personal ownership, and entrepreneurial spirit. We will train, support,

and apply our cultural beliefs in the partnership to reach our common goal.

 Teamwork and collaboration.

Voorgir values its partnership and communication with suppliers, employees,

customers, community, and the government based on integrity, cooperation, openness,

and mutual gain.

  Change

Voorgir’s slogan “Let’s Veggien!” aims to support a change in the eating habits of

the people by providing an alternative for meat burgers that is guilt-free and nutritious.

Business Structure

Each company have their own business structure. This depends on the need of the

business. Below is the structure that will help the company to achieve its goals and objectives:

ORGANIZATIONAL CHART

Chief Executive Office

Chief Financial Officer Chief Operating Officer

Accounting Manager Product Manager Marketing Manager

Figure 1: Organizational chart of Voorgir partnership

Organizational form

Voorgir Partnership has a functional organizational structure. The figure shown above is
the organizational structure from top to lower management who would run the partnership. A
functional organizational structure is a business structure that groups employees by specialty,
skill, or related roles. It is based on levels of hierarchy that include different departments, under
the direction of designated leaders. Businesses commonly operate under a functional structure
because it groups people who have similar knowledge, and when used in a team environment,
helps companies achieve their goals. From the highest position down into different
departments, the partnership divided its people into 6 roles based on the knowledge, skills, and
resources that they have as an individual.

LOCATION

Voorgir choose Barangay Ligid-Tipas, Taguig City, as their business location. It is a

perfect location to sell products because it is near the main road, Tipas National High School,
Barangay Hall, and Churches – which means there are potential customers. The business is
more on a digital platform and doesn’t entertain any dine-in, just pick-up, and delivery within
Barangay Ligid-Tipas, Taguig City only.
Figure 2A: Screenshot of the target location of the business in the google map , Block 6 Lot 5
United Christian Village, Ligid-Tipas

The objectives are as follows:

Objective 1: To identify and conduct industry and environmental analysis.

Objective 2: To compute and measure the supply and demands conditions in market analysis.

Objective 3: To present, analyze and interpret the data from the result of the survey
questionnaire.

CHAPTER II

SITUATION ANALYSIS

According to Rappler.com (Feb. 1, 2021), a Plant-based or vegetarian diet is widely

acknowledged as one that provides a host of health benefits including a lower risk of

developing coronary heart disease, high blood pressure, and diabetes, as well as increased life

span. Aside from this, a plant-based diet is also part of the lifestyle of many animal rights

advocates. By eliminating animal meats and by-products as a source of food, they can take

steps in ensuring that the food system is more just and compassionate to animals who are

often treated as mere commodities. Sustainability is also one of the reasons people choose this

diet. Because the production of plant-based products uses fewer natural resources, such as

energy from fossil fuels, it is less taxing on the environment. With health and care for the

environment we live in becoming some of our primary concerns – especially over the past year

– fast-food restaurants all over the world have taken steps to meet the market demand for

plant-based food. As reported by GMA Network (published on September 18, 2021) The

restaurant chain partnered with Beyond Meat for yummy burgers That there is another plant-

based burger option available to vegetarians residing all through the Philippines is like manna

from heaven. Kenny Rogers is finally making available its plant-based burger to all its outlets
nationwide. The restaurant chain has partnered with world-renowned plant-based meat

producer Beyond Meat for a plant-based lineup headlined by the delicious Beyond Burger. The

Beyond Burger consists of the popular Beyond Meat plant-based burger (P295) patty topped

with fresh lettuce, tomato, cheese, and mayo sandwiched between two toasted buns. Century

Pacific Food Inc., Jennifer B. (2021) found out that one of the leading branded food

manufacturers in the country, launched its meat-free products in convenience store chain 7-

Eleven to reach more customers. CNPF vice president and general manager for refrigerated

food Nikki Dizon said the move is part of the partnership’s strategy to make its plant-based

unMeat products more accessible to buyers. “Our goal is to democratize plant-based food

alternatives by 17 making plant-based eating easy – easy because of its great taste,

affordability, and widespread availability. We believe our partnership with 7-Eleven is a big step

forward in providing our consumers with convenient access to ‘unMEAT’,” Dizon said. 7-Eleven,

operated by Philippine Seven Corp., is the largest convenience store chain in the Philippines

with over 3,000 outlets nationwide. It is the first convenience store chain in the Philippines to

launch a 100-percent meatfree menu, which consists of the unMEAT Burger and Burger Steak

Rice Meal, all made with 100- percent plant-based patties that look, taste, and feel like real

meat. The study of Anne A. (2021) of Philippine Daily Inquirer (perfection is the real deal—some

even ‘bleed’ like your typical beef burger all plant-based foods are made equal.

Environmental Analysis

a. Demographic Environment The business target location Ligid-Tipas is a barangay in the city

of Taguig. Its population as determined by the 2020 Census was 10,361. This represented 1.17%

of the total population of Taguig. The household population of Ligid-Tipas in the 2015 Census

was 9,669 broken down into 2,208 households or an average of 4.38 members per household.

According to the 2015 Census, the age group with the highest population in Ligid-Tipas is 15 to

19, with 955 individuals. Conversely, the age group with the lowest population is 80 and over,

with 52 individuals. The business target is people of all ages who can afford its burger product.

Ligid-Tipas is situated at approximately 14.5424, 121.0811, on the island of Luzon. Elevation at

these coordinates is estimated at 8.2 meters or 26.9 feet above mean sea level. Ligid-Tipas

shares a common border with the following barangay(s):

Calzada, Taguig

Palingon, Taguig

Ibayo-Tipas, Taguig

Kalawaan, Pasig

Santa Ana, Pateros

San Joaquin, Pasig

Santo Rosario-Silangan, Pateros

Ususan, Taguig

Economic Environment

There are 23 potential rivals in the fast food industry, as well as sari-sari shops, convenience

stores, repair services, laundromats, bookstores, beauty parlors, and drugstores. The

delicatessen hopia is well-known in Tipas. Because it is delicious and unique, many people

travel there to purchase it. Ligid-Tipas has a thriving business community, which keeps the local

economy vibrant.

Natural Environment

Because the cooperation offers 100% pure plant-based patties, a meat shortage or a rise in the

price of meat on the market won't have an impact on production. On the other hand,

production and revenue will be impacted by the increase in vegetable prices. Since plant-based

burgers generate 90% fewer greenhouse gas emissions than meat-based burgers, this type of

business will aid in creating a better environment for the planet.

Technological Environment

Small businesses have a ton of opportunities thanks to modern technology to adapt their

products to a wider audience. Social media platforms have a beneficial effect on businesses and

provide customers a chance to locate them there. It enables the company to connect with its

intended market, maintain engagement, and provide prompt answers to customers' questions.

Monitoring social media pages is an excellent approach to assess the competition. Additionally,

given how well-liked online 37 delivery applications (like as Foodpanda, GrabFood, LalaFood,
etc.) are right now, Voorgir may decide to register their company here in the future if they want

to reach out to more people in adjacent barangays and cities.

Political Environment

Government-mandated health laws and restrictions were put on the corporate sector. The virus

continues to infect a sizable number of people despite ongoing vaccines. In the event that the

business location is placed under granular lockdown, this can have an effect on how things get

done there. Voorgir decides to offer its products primarily online as a result. f. Legal

Environment As a new business, Voorgir must go through some fundamental procedures, such

as a Business Locational Clearance, to ascertain whether the proposed business activity is legal

in the selected site. The Zoning Administration Division will issue a permit in no more than (five)

working days if an inspection is required. Revenue Memorandum Circular (RMC) No. 60-2020, a

recent publication of the Internal Revenue Service (IRS), recommends everyone who earns

money of any kind to make sure that their enterprises are registered and tax-compliant. Taguig

City's food regulation must be followed by all food establishments there. Owners are

responsible for maintaining a spotless workplace at all times.

Opportunity and Threat Analysis

The idea's supporters see a business potential in Barangay Ligid-Tipas, Taguig, where no

establishment currently sells handcrafted, healthy burgers with plant-based patties. Offering a

novel plant-based patty type will provide customers a chance to test them and have an

alternative when selecting a burger. Utilizing social media might aid a firm that has shifted to a

digital platform in expanding and reaching its target market. By creating pages and websites

where the company's images, information, and advertisements may be posted, there is a

potential to effectively advertise the company and its products. While competitors who have

already established their businesses in the desired site and their interactions with clients pose a

threat to the proposed business. Due to their familiarity with conventional burgers, consumers

may be reluctant to try plant-based ones. The 23 potential rivals the company may face are

listed below.