KB Styleguide
KB Styleguide
KB Styleguide
ST Y LE
GU I DE
LOGO VARIATIONS
HORIZONTAL LOGO
W/OUT TAGLINE -
For use anywhere with
skinnier horizontal space or
where you want something
softer than the dark navy
icon.
LOGO VARIATIONS
ICON -
Shape works well for small spaces, social media, watermarks, stamps, etc. It is a recognizable alternative to your primary logo and provides some variety.
Use it in secondary instances, especially the versions without your name.
BRAND ELEMENTS
ABCDEFGHIJKLMN ABCDEFGHIJKLMN
OPQRSTUVWXYZ OPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
123456789 123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
FONT NAME:
Playfair Display
LARGE HEADING STYLE [Objektic Mk1 light, all caps, tracking 50 (space between letters)]