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    Primary-This Is The Default Choice: 3/4 Inch

    Uploaded by

    Bhushan Rane
    The document provides guidelines for using WPI's logo and word marks in marketing materials. It specifies that only official logo files from the Division of Marketing and Communications should be used, and outlines rules for minimum logo sizes, positioning, official colors, and approved fonts. Common mistakes to avoid are also highlighted, such as altering the logo or not allowing enough space around it. Any other questions about logo usage can be directed to logo@wpi.edu.

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    © All Rights Reserved
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    Primary-This Is The Default Choice: 3/4 Inch

    Uploaded by

    Bhushan Rane
    20 views2 pages
    The document provides guidelines for using WPI's logo and word marks in marketing materials. It specifies that only official logo files from the Division of Marketing and Communications should be used, and outlines rules for minimum logo sizes, positioning, official colors, and approved fonts. Common mistakes to avoid are also highlighted, such as altering the logo or not allowing enough space around it. Any other questions about logo usage can be directed to logo@wpi.edu.

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    Original Title

    WPILogoUsage_QuickReferenceGuide

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    The document provides guidelines for using WPI's logo and word marks in marketing materials. It specifies that only official logo files from the Division of Marketing and Communications should be used, and outlines rules for minimum logo sizes, positioning, official colors, and approved fonts. Common mistakes to avoid are also highlighted, such as altering the logo or not allowing enough space around it. Any other questions about logo usage can be directed to logo@wpi.edu.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views2 pages

    Primary-This Is The Default Choice: 3/4 Inch

    Uploaded by

    Bhushan Rane
    The document provides guidelines for using WPI's logo and word marks in marketing materials. It specifies that only official logo files from the Division of Marketing and Communications should be used, and outlines rules for minimum logo sizes, positioning, official colors, and approved fonts. Common mistakes to avoid are also highlighted, such as altering the logo or not allowing enough space around it. Any other questions about logo usage can be directed to logo@wpi.edu.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    WPI Logo Usage: Quick Reference Guide University Word Marks

    Word marks, like the logo itself, are carefully designed


    The WPI logo with its integrated university seal is our unifying symbol of theory and practice. As of to function as artwork. Use art files made available
    the start of the Academic Year 2013, all materials developed and distributed will use the new logo. (crimson, gray, black, and white). Do not recreate or
    alter.
    All logo files are available from the Division of Marketing and Communications. Traditional, authoritative (Serif font)
    Any questions? Email logo@wpi.edu.

    Modern, friendly (San-serif font)


    Primary—this is the default choice

    Recommended minimum
    3/4 inch size 3/4 inch As a general rule, when the logo is used on the front of material,
    (Never smaller than 1/2 inch) use the word mark on the back; when the word mark is used on
    Use in right or left position the front, place the logo on the back.

    Official Colors
    Secondary
    Worcester Polytechnic Institute · 100 Institute Road, Worcester, MA 01609

    3/4 inch Recommended minimum Pantone 429c


    size 3/4 inch
    (Never smaller than 1/2 inch)
    For two-color applications
    Use in centered position or Pantone 187c Pantone 187c
    use 30% tint of black Black
    within a squared area
    CMYK: C7, M100, Y82, K26 CMYK: C21, M11, Y9, K23 CMYK: C0, M0, Y0, K100
    sRGB: R172, G43, B55 sRGB: R169, G176, B183 sRGB: R0, G0, B0
    HTML: AC2B37 HTML: A9B0B7 HTML: 000000
    Tertiary Worcester Polytechnic Institute
    100 Institute Road, Worcester MA 01609
    MADEIRA: 1181 MADEIRA: 1011 MADEIRA: 1000
    wpi.edu

    Official Fonts*
    1/2 inch Myriad Pro Regular Minion Pro Regular
    Myriad Pro Italic Minion Pro Italic
    Myriad Pro Semibold Minion Pro Medium
    An alternative for specialized uses including Myriad Pro Semibold Italic Minion Pro Medium Italic
    posters and signage. The absolute minimum Myriad Pro Bold Minion Pro Semibold
    size requirement is 1/2-inch for the seal, which Myriad Pro Bold Italic Minion Pro Semibold Italic
    means don’t use this on pencils or pens. Minion Pro Bold
    Minion Pro Bold Italic

    * Verdana Regular, a standard Microsoft Office compatible font, can be


    substituted for Myriad Regular on internal documents.
    Do and Don’t
    Do A
    • Do use prepared files of the logo and word marks. These are available at wpi.edu/+marketing or at logo@wpi.edu
    • Full color, two-color, and one color logos will be provided in .png (for print) and .jpg(for web). If you are
    working with a vendor who needs an .eps format for printing items such as t-shirts, pens, etc., please email
    logo@wpi.edu.
    • Do give the logo room to breathe to ensure it doesn’t visually compete with type or images that surround it.
    (example A)
    • Do use branded templates for materials. The WPI print shop can supply customized notepads, letterhead, and
    business cards. PowerPoint and other simple templates are downloadable at wpi.edu/+marketing. Check often for
    updates or consult your marketing manager. (example B)
    B
    Don’t: Common Misuse (Applies to All Versions)
    To maintain the strenth and integrity of the WPI logos they must never be altered in any way. While these “never to
    do” examples are all shown using the primary logo, the rules apply to all logo versions.
    Power Point Header
    Additional Information

    Department Name
    508-831-XXXX

    Never distort the logo Never alter proportions of the components Never alter color placement contact@wpi.edu
    wpi.edu/departmentlink

    Chemistry
    Never box the logo Never alter the color Never add typography or word mark First Last
    Title
    Department Name

    100 Institute Road, Worcester, MA 01609 USA

    WPI
    WP
    508-831-0000 (O) 508-635-0000 (M)
    emailaddress@wpi.edu
    wpi.edu

    Never alter placement of the components Never alter the typography Never rotate the logo

    Welcomes
    elcome New Students

    Never use the logo as part of a sentence Never outline any part of the logo

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