MOOVE-Brand Guide - 062020
MOOVE-Brand Guide - 062020
MOOVE-Brand Guide - 062020
ON THE
Contents
Guidelines Templates
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Brand Guidelines / moove
The Moove
logo comprises
of two major
graphic
elements.
The moove letters and
and the motion bar. The
motion bar is derived
from a search bar, but
also merges three “o”s
visually emphasising the
action to moove.
MO OVE MOT I O N BAR
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Brand Guidelines / moove
Logo Mark
LOGO MARK:
It embodies
motion, vision,
versatility, focus and
collaboration.
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Brand Guidelines / moove
Colour range
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Brand Guidelines / moove
Colour
PANTONE PANTONE
240C 2028C
PANTONE
2013C
GRADIENT
FUSION FILL
CMYK C0, M71, Y100, K0
WEB #EB6408
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Brand Guidelines / moove
GENERAL RULE:
• Dark Backgrounds
• Light Backgrounds.
DARK BACKGROUNDS:
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Brand Guidelines / moove
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Brand Guidelines / moove
Typography
Gotham Rounded
BRAND DESIGN BOLD
BOOK
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
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Brand Guidelines / moove
Alternate Typography
Raleway + Montserrat
EMAIL
ABCDEFGHIJKLM
MICROSOFT WORD
POWERPOINT
NOPQRSTUVWXYZ
EVERYDAY FONTS FOR abcdefghijklm
LOCAL COMPUTER
nopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
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Brand Guidelines / moove
Layouts
GENERAL APPROACH: MOTION BAR MARK
CIRCLE INTERSECTION PIECES
Breaking up the moove motion bar to derive
shapes that presents an oasis of interesting
intersection of more shapes that we can explore
in developing our brand layouts.
An array of opportunities to
explore possibilities of the
logo mark
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Brand Guidelines / moove
Layouts
LAYOUT CONSOLE:
GENERAL RULE:
All components of
any console must be
traceable to the moove
motion bar.
An array of combinations on to allow the
logo and key brand elements stand out
with less and less need to explore more
colours of the logo except as stated in
this guide book.
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Brand Guidelines / moove
Images
Capture motion or
readiness for motion
GENERAL APPROACH:
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Brand Guidelines / moove
Business Cards
Ladi Delano
position / department
+234 803 567 6720
GENERAL APPROACH:
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Brand Guidelines / moove
Letterheads
GENERAL APPROACH:
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Brand Guidelines / moove
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Brand Guidelines / moove
Email Signature
Seun bala-Nwofor
Fleet Manager
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Brand Guidelines / moove
PPTX templates
GENERAL APPROACH:
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Brand Guidelines / moove
Communication
Layouts
GENERAL APPROACH:
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Brand Guidelines / moove
Website look
and feel
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Brand Guidelines / moove
Signages
GENERAL APPROACH:
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Brand Guidelines / moove
Showroom Branding
GENERAL APPROACH:
CLEAR DIRECTIONAL
INFORMATION:
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Brand Guidelines / moove
Tshirts + others
GENERAL APPROACH:
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Brand Guidelines / moove
Showroom Vehicles
GENERAL APPROACH:
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Thank you
FOR MORE INFORMATION:
info@moove.africa