SENIOR HIGH SCHOOL

Disciple and
Ideas in Applied
Social Sciences
Quarter 1 – Module 7:
Disciplines of Communication
DIASS – Grade 12
Alternative Delivery Mode
Quarter 1 – Module 7: Disciplines of Communication
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Name
Editors: Name
Reviewers: Name
Illustrator: Name
Layout Artist: Name
Management Team: Name of Regional Director
Name of CLMD Chief
Name of Regional EPS In Charge of LRMS
Name of Regional ADM Coordinator
Name of CID Chief
Name of Division EPS In Charge of LRMS
Name of Division ADM Coordinator

Printed in the Philippines by ________________________

Department of Education – Region (Ex. Department of Education-Region III)

Office Address: ____________________________________________

____________________________________________
Telefax: ____________________________________________
E-mail Address: ____________________________________________
 7

Discipline and
Ideas of Applied
Social Science
Quarter 1 – Module 7:
Discipline of Communication
Introductory Message
For the facilitator:

Welcome to the Discipline and Ideas of Applied Social Science 12 Alternative

Delivery Mode (ADM) Module on Discipline of Communication !

This module was collaboratively designed, developed and reviewed by educators

both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration
their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to
manage their own learning. Furthermore, you are expected to encourage and assist
the learners as they do the tasks included in the module.

2
For the learner:

Welcome to the Discipline and Ideas in Applied Social Sciences 12 Alternative

Delivery Mode (ADM) Module on Discipline of Communication !

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning resource while being an active
learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity, or a situation.

What is It This section provides a brief discussion of

the lesson. This aims to help you discover
and understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled into process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or

3
 skill into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of
the lesson learned. This also tends retention
of learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

4
 What I Need to Know

This module was designed and written with you in mind. It is here to help you
master the discipline of communication. The scope of this module permits it to be
used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the
standard sequence of the course. But the order in which you read them can be
changed to correspond with the textbook you are now using.

The module has one lesson namely:

 Lesson 1 – disciplines of communication

After going through this module, you are expected to:
1. identify the goals and scope of communication;
2. demonstrate comprehension of principles of communication;
3. describe the elements and levels of communication processes;
4. demonstrate a high level of understanding of the basic concepts of
communication through communicating one’s idea or thought on a relevant
social issue; and
5. appreciate the importance of communication in the society.
6.

5
 What I Know

TRUE OR FALSE. Please indicate in the space provided if the following statements
are true or false.
___________ 1. Communication is a process by which people send messages or
exchange ideas or thoughts with one another in a verbal or non-verbal
manner.
___________ 2. Communication makes you send to or receive messages from
somebody by activating your stomata, experiences or background
knowledge that you have stored in your brain since your early
developmental stages.
___________ 3. The only person who knows the exact or full meaning of the message
transmitted is the sender or speaker.
___________ 4. Communication guarantees a direct or automatic link between two
minds.
___________ 5. Oral communication includes face-to-face conversations, speech,
telephonic conversation, video, radio, television, voice over internet.

MULTIPLE CHOICE.
Elements of Communication. Identify the elements of communication described
in the following statements. Choose the letter that corresponds to your answer.

A. Sender B. Message C. Receiver D. Channel E. Feedback

___________ 6. His job is to conceptualize the message

___________ 7 Mail, email, social media are samples of this
___________ 8. Refers to the content of the communication process
___________ 9. His job is to make sense of the message
___________ 10. Informs the sender if he is successful in communicating his
message

Speech Contexts. Identify the speech context shown in each statement. Choose
the letter that corresponds to your answer.

A. Intrapersonal B. Interpersonal C. Public

D. Mass Communication E. Computer-mediated

_________11. The lady prays before sleeping.

_________12. Someone is doing Facebook live.
_________13. The manager and his employee are speaking with each other via
skype.
_________14. The students are discussing about their project in Oral
Communication.

6
_________15. The mayor is giving her opening speech during the Ginoo at Mutya ng
Trece Coronation Night.

Lesson
Discipline of
1 Communication
In the fast-changing world, communication plays a vital role. Not only does it
help the process of sharing information and knowledge with others, but also it
helps people establish relationship with others. Therefore, the importance of
communication cannot be underestimated. Every day, we communicate with a
lot of people including our families, our friends, our colleagues, or even
strangers.

With all these, you as a student, should learn how to communicate

effectively to make your lives better and survive in the 21st century world.

What’s In

In the previous module, you have learned about the clientele and audiences
in social work as well as the settings, processes, methods, and tools in social work.

Now let us try to find out if you have indeed mastered the lesson by
completing the table below.

Discipline of Social Work

Clientele/ Settings Processes Methods Tools

Audience

7
 What’s New

Communication also plays an important role in the society more so in a

democratic country such as ours. The government cannot simply decide on the
national policies without getting the people’s consensus. Therefore, they should
exert effort to get their opinions first before implementing policies that would
directly affect them. Likewise, the government should also report to the people what
is going on in the government and they usually do this by giving press releases or
addressing the people directly through public speeches which are sometimes aired
on national television. It goes without saying that government officials should be
effective communicators so that they would be understood by the people in order
for mutual understanding to be achieved. Let us learn more about it by doing the
activity that follows.
Direction. Watch any speech delivered by President Duterte on national television
to address the nation and report on the status of COVID 19 situation in the
country. Take note of the following and answer the questions that follow.

Watched from
(Channel/
Facebook/
Youtube):
Speaker

Target Audience

Goal/Purpose

Language Used

Topic

Major Point 1

Major Point 2

Major Point 3

Major Point 4

Major Point 5

8
 Add more points if
needed
Add more points if
needed
Add more points if
needed
Questions to Ponder!
1. Do you think the speaker achieved his goal?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.
2. What do you think contributed to the achievement of his goal?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.
3. What impact did his speech have on you as an audience?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.
4. Do you think that the speaker is an effective communicator based on his
speech that you have watched?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.
5. Based on the speech that you have watched, what do you think is mass
communication?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

9
 What is It

COMMUNICATION
The word communication came from the Latin word “Communicare”
meaning to share, to unite, to join or to have things in common. It is a process by
which people send messages or exchange ideas or thoughts with one another in a
verbal or non-verbal manner. The ultimate goal of communication is mutual
understanding.

PRINCIPLES AND CHARACTERISTICS OF COMMUNICATION

1. Communication is schemata driven. Communication makes you send to

or receive messages from somebody by activating your schemata, experiences or
background knowledge that you have stored in your brain since your early
developmental stages. In psychology and cognitive science, a schema
(plural schemata or schemas) describes an organized pattern of thought or
behavior that organizes categories of information and the relationships among
them. It begins with yourself; you begin with what you have already stocked in
your brain or with what you have already known or understood about the
subject matter of the communicative act. Transmitted messages become
understandable or meaningful because of your innate or old knowledge about
the messages.

2. Communication is an interpretative act. The only person who knows the

exact or full meaning of the message transmitted is the sender or speaker. Being
the creator or source of the ideas, he has the absolute knowledge about his
message because the role of the receiver or listener is just to interpret, infer, or
guess the meaning of things appealing to his sense of hearing.

3. Communication does not guarantee a direct or automatic link between

two minds. These forms of knowledge become meaningful only to others when
you initiate communication with them for instance you ask something from your
classmate, you mingle with your relatives in a family reunion, you meet with
your groupmates to work on your task, etc.

4. Communication is active, powerful, or forceful. Messages have varied

effects on all participants in any communicative event. Eliciting different
meanings or reactions, these messages are prone to changes. Subjected to the

10
 changeable and continued existence of the world, communication is a dynamic
(a process or system characterized by constant change) as life that goes on and
on like a river. Nothing remains permanent or fixed in the world of
communication.

5. Communication is symbolic. Symbols, signs, or marks like letters, words,

sentences, graphs, pictures and other concrete objects represent or stand for
ideas that you intend to convey verbally. For non-verbal communication, you
resort to bodily actions (gestures, eye movements, posture, facial expressions)
voice quality, space and time elements to stand for the ideas you want to
express.

6. Communication always results in something. Two or more persons

participate in any communicative act. The first, expresses or sends a message;
the second, responds or reacts to the message. It is impossible for any person
communicating a message not to get any response or reaction at all from his
listeners.

ELEMENTS OF COMMUNICATION

1. Sender. The sender also known as the encoder decides on the message to be
sent, the best/most effective way that it can be sent. All of this is done bearing
the receiver in mind. It is his/her job to conceptualize. In the above activity, the
sender is President Duterte.

2. Message. This refers to what needs to be delivered or imparted to somebody

else. The report on the status of the COVID 19 management is the message in
the above activity.

3. Receiver. The listener of the message. The one who does the decoding. In
the above activity, the public or the citizens of the country are the audience.

4. Channel. The means by which the message is sent and the medium, such as
radio, used to transmit the message. The channel in the above activity is the
address itself which was aired on national television.

5. Feedback. The only way the speaker knows the message has been received.
It is based on the interpretation of the message by the listener. One possible
feedback in the above activity is the approval of the people of the government’s
move to combat COVID 19. Their displeasure of the government’s handling of the
crisis is another one.

6. Context. The environment where communication takes place and may

include sociocultural factors, the status and roles of the communicators, rules
and the like. The context of the speech is the Malacanang Palace. Likewise, the
president being the authority is ought to be listened to is another context.

11
 7. Noise. This refers to the barriers to communication. Noise can be physical
noise such as choppy connection, or psychological noise such as stress, attitude
of the communicators towards each other. Possible barriers to the speech of the
president are weak signal of the television, people’s negative perception of the
president and the government in general, and president’s usage of English
language which uneducated Filipinos would find difficult to understand among
others.
8. Effect. This refers to the consequence or result – or lack of result, for that
matter. This includes changes in knowledge, in our emotions, and behavior. In
the above example, one effect could be the people have been informed of the
status of COVID 19 management.

LEVELS OF COMMUNICATION

1. Intrapersonal – This refers to communication that centers on one person

where the speaker acts both as the sender and the receiver of message. Example
of this is when you are reflecting on something that you did.

2. Interpersonal – This refers to communication between and among people

and establishes personal relationship between and among them. It has two
types. The first one is the dyad communication and it happens between two
people. An example of this is when you are consulting with your teacher about a
lesson you could not understand. Another type of this is the small group
communication which involves at least three but not more than 12 participants
in a conversation. A group working planning for a project is an example of this.

3. Public – This type refers to communication that requires you to deliver or

send the message before or in front of a group. The message can be driven by
informational or persuasive purposes. An example of this is when a candidate for
a certain position gives his campaign speech.

4. Mass Communication – This refers to communication that takes place

through television, radio, newspapers, magazines, books, billboards, internet,
and other types of media. An example of this is a SONA delivered by the
president and aired on national television.

5. Computer – mediated Communication. This refers to any communication

taking place using the computer and internet-based technologies such as emails,
message boards, personal websites, voice conferencing, chatrooms, social media.

12
 What’s More

Elements of Communication
You have already learned that one level of communication is computer-
mediated communication an example of which is the social media. Apparently,
local government units now use the social media to reach their citizens. In this time
of crisis, people are being informed about the number of cases of COVID 19 positive
through their official social media accounts. The activity that follows will help you
deepen your understanding of the elements of communication and how they are at
work in the given social media post on COVID cases of a local chief executive.

Direction. Study the screenshot post of Mayor Gemma Lubigan on the number of
cases of COVID positive in the city of Trece Martires and take note of the following:

13
 From the official Facebook page of Mayor Gemma Buendia Lubigan

Sender

Receiver

Message

Channel

Possible Feedback

Possible Noise

Possible Effect

Context

Levels of Communication

Direction. Recall the communication activities you have been engaged in from the
time you woke up. In the 2nd column of the table below, list down these activities
and classify each of them according to level of communication. Add rows if needed.

Time Communication Activity Level of Communication

14
 What I Have Learned

Direction. Using your own words, answer the following briefly.

1. What is the goal of communication?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.
2. What are the principles of communication?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

3. What are the elements of communication?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

4. What are the levels of communication?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.

5. What is the importance of communication in the society?

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________.
6.

15
 What I Can Do

Direction. Using your gained knowledge on the concepts of communication, share

your ideas or thoughts on the new normal by posting a status on any social media
platform. Bear in mind the principles of communication and its element. Use the
guide below before posting it on the social media.
MY THOUGHTS ON THE NEW NORMAL…

Message:

Audience:

Medium:

Possible Noise:

Context:

Intended Feedback:

Intended Effect:

16
 Assessment

Multiple Choice. Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.
1. What is the ultimate goal of communication?
a. To get feedback
b. To achieve mutual understanding
c. To effect change
d. To impress

2. Which of the following is NOT a form of nonverbal communication?

a. Gesture
b. Facial expressions
c. Words
d. Body movement

3. You deliver a speech about the importance of higher education to a group of

high school students. What is the message?
a. the high school students
b. importance of higher education
c. you
d. your voice and language

4. Anna names four ingredients for Ryhs to buy at the grocery store. Who is the
sender of the message?
a. Ryhs
b. Anna
c. grocery store
d. ingredients

5. Which of the following is an example of audience’s feedback?

a. laughter
b. silence
c. half-closed eyelids
d. all of the above

6. When does encoding take place?

a. when the receiver interprets the message
b. when the sender translates the message into a perceivable form
c. when both sender and receiver want to exchange messages
d. when the sender recognizes the communication style of the other

7. Which statement does NOT describe decoding process?

a. It is deciding on the medium to use in transmitting a message.
b. It involves interpretation.
c. It is assigning meaning to the message.
d. It is usually done by the receiver in a communication process.

17
8. This refers to communication that centers on one person where the speaker
acts both as the sender and the receiver of message.
a. Intrapersonal
b. Interpersonal
c. Mass
d. Computer-mediated

9. This type refers to communication that requires you to deliver or send the
message before or in front of a group.
a. Intrapersonal
b. Public
c. Mass
d. Computer-mediated

10.Which of the following shows a computer-mediated communication?

a. Radio broadcaster announcing the winner of the elections
b. Tv reporter delivering the news
c. Speakers talking in a webinar
d. Two friends talking face-to-face

11.

18
 Additional Activities

Direction. Watch any TED talks on Youtube. Then identify the following:

Watched from
(Channel/
Facebook/
Youtube):
Speaker

Target Audience

Goal/Purpose

Language Used

Topic

Major Point 1

Major Point 2

Major Point 3

Major Point 4

Major Point 5

Add more points if

needed
Add more points if
needed
Add more points if
needed

19
 Answer Key

Assessment What's More What I Know

1. B 1. Answers vary. 1. True
2. C 2. False
3. B 3. True
4. B 4. False
5. D 5. True
6. B 6. A
7. A 7. D
8. A 8. B
9. B 9. C
10.D 10.E
11.A
12.E
13.E
14.B
15.C

20
References

Learning Materials for Oral Communication from DepEd

21
For inquiries or feedback, please write or call:

Department of Education - Bureau of Learning Resources (DepEd-BLR)

Ground Floor, Bonifacio Bldg., DepEd Complex

Meralco Avenue, Pasig City, Philippines 1600

Telefax: (632) 8634-1072; 8634-1054; 8631-4985

Email Address: blr.lrqad@deped.gov.ph * blr.lrpd@deped.gov.ph