University of Nueva Caceres

City of Naga

COLLEGE OF BUSINESS AND ACCOUNTANCY

PHILIPPINE TOURISM GEOGRAPHY AND

CULTURE
Study Guide to
Philippine tourism, Geography, and Culture
First Edition, 2019
by Maria Criselda Gatchalian- Badilla, PhD,

Prepared by:

MARIA CRISTINA BOSITO- MANIQUIZ, MBA

Philippine Tourism, Geography and Culture

By: Maria Christina B. Maniquiz

Copyright © 2020 by Maria Christina B. Maniquiz and the University of Nueva Caceres

No part of this course module/study guide may be reproduced or transmitted in any

form or by any means, electronic or mechanical, including photocopying, recording, or
any information storage and retrieval system, without permission in writing from the
author/s and the University of Nueva Caceres

Published in the Philippines by the University of Nueva Caceres

Office of the Vice President for Academic Affairs

JH10, JH Bldg., University of Nueva Caceres,

J. Hernandez Ave. Naga City,

Camarines Sur, Philippines

Printed in the Philippines

First printing, 2020

 TABLE OF CONTENTS

COURSE CODE AND TITLE: THC 212k 1

PHILIPPINE TOURISM, GEOGRAPHY AND CULTURE 1

COURSE DESCRIPTION 1

COURSE OUTCOMES 1

PREREQUISITE KNOWLEDGE AND SKILLS FOR THE COURSE 1

COURSE OUTLINE 2

LIST OF RESOURCES 3

CLASS SCHEDULE 3

COURSE REQUIREMENTS AND GRADING SYSTEM 8

MODE OF DELIVERY, COMMUNICATION SYSTEM AND OTHER SUPPORT SYSTEM 9

STUDENTS’ SKILLS REQUIRED IN THE DISTANCE LEARNING MODE 10

HONOR CODE 13

SELF-ASSESSMENT (Do not skip this!) 13

DOMESTIC TOURISM 16

MODULE 2 22

MODULE 3 25

MODULE 4 29

MODULE 5 34

MODULE 6 39

MODULE 7 44

MODULE 8 49
COURSE CODE AND TITLE: THC 212k
PHILIPPINE TOURISM, GEOGRAPHY AND CULTURE
COURSE DESCRIPTION
This course presents comprehensive coverage of the major tourist destinations in the
Philippines. Major discussions will be on political structures and subdivision, geographical
characteristics, major attractions, gastronomy, culture and traditions of the various regions of
the country leading to the realization of the potentials of the Tourism industry of the
Philippines. Students will also have orientations. about the mechanism, logistics, operations and
management of the tourism network system in the Philippines with its inherent physical and
cultural resources as seen in the various provinces in the country.

COURSE WELCOME AND OVERVIEW

Welcome to this course, Philippine Tourism Geography and Culture. I am Maria Christina
Maniquiz; you can call me Ma’am Winkle. This course will help you understand the general
dynamics of domestic tourism. It would also help you appreciate the value of the different areas
in the Philippines as tourist destinations and local travelers.

You are expected to be resourceful in reading and making sure that you completed the tasks
given to you. Please also submit the requirements before the deadline.
COURSE OUTCOMES
At the end of the course you are expected to:
1. Describe the touristic value of the tourist destinations in the different provinces and
cities of the Philippines.
2. Identify the various provinces in each region and towns, chartered and component
cities in each province on a blank map.
3. Identify the major access routes to major domestic destinations and name and
describe major attractions in each province.
4. Compare the positive and negative impact of tourism in economic,
cultural, environmental and social aspects.
5. Classify the major cities, natural wonders, historic sites, and other tourism attractions,
both man-made and natural in the different regions and compare the different cultures
of the regions with your home culture. Identify and explain key differences and their
influence on travel.

PREREQUISITE KNOWLEDGE AND SKILLS FOR THE COURSE

For this course, the prerequisite subject is THC 111k Macro Perspective in Tourism and
Hospitality.
Aside from this, you are expected to possess the following skills:
1. Basic digital literacy skills required for studying such as being able to communicate
through email, FB messenger and video call. These are especially for students with
unstable or zero connectivity at home. If you have stable connectivity you should
know the basic skills in downloading and uploading content material using Google
Suite (Google docs, Google drive, Google sheets). You will need this as a basic tool
when
Philippine Tourism Geography and Culture
1
 engaging with your teachers and groupmates. You also need to have basic skills in using
Google Hangouts or Zoom as platforms to be used during real-time or synchronous
sessions with your professor and classmates. To facilitate the use of these tools, it
would be advisable for you to create your own gmail account.
2. Collaboration skills necessary for you to work with your classmates and groupmates
for group activities or projects.
3. Communication skills, whether oral or written, which would help you to express clearly
your ideas and thoughts to your group mates and your teacher whenever there are
collaborative works or activities that you will undertake with them.

COURSE OUTLINE
A module needs to be completed each week. Each module will be divided into topics. There are
activities and assessments in each module to realize the learning outcomes.

Module 1 Domestic Tourism

Topic 1.1 Motivation to Travel
Topic 1.2 Classification of Travelers
Topic 1.3 Tourist Attractions in the Philippines

Module 2 SWOT Analysis

Topic 2.1 Regional Tourist Destinations

Module 3 Tourist Attractions, Geographic Locations, and

Culture per Regions

Module 4 Cagayan Valley, Central Luzon, Calabarzon &

Mimaropa
Topic 4.1 Cagayan Valley
Topic 4.2 Central Luzon
Topic 4.3 CALABARZON
Topic 4.4 MIMAROPA

Module 5 Bicol, Western Visayas, and Central Visayas

Regions
Topic 5.1 Bicol
Topic 5.2 Western Visayas
Topic 5.3 Central Visayas

Module 6 Eastern Visayas, Western Mindanao and

Northern Mindanao Region
Topic 6.1 Eastern Visayas
Topic 6.2 Western Mindanao
Topic 6.3 Northern Mindanao

Module 7 Davao, Soccsksargen, and Caraga Region

Topic 7.1 Davao

Philippine Tourism Geography and Culture

2
 Topic 7.2 Soccsksargen
Topic 7.3 Caraga Region

Module 8 National Capital and Autonomous Region of

Muslim Mindanao
Topic 8.1 NCR
Topic 8.2 ARMM

LIST OF RESOURCES
In the study of this subject. you will need the following resources. You will first need the
following textbook which can be acquired from the UNC Resource Center.

Textbook: Philippine Tourism geography and Culture, Maria Criselda Badilla, 2019, published &
distributed by Rex Bookstore, and Domestic Tourism Carlos M. Libosada, 2003, published by
Anvil Publishing

Other resources that you will need are the following:

Cellular Phone
Facebook Messenger Account (if you have)

CLASS SCHEDULE
Please take note of the following study schedule so that you can plan ahead on the things that
you need to prepare and do while studying the lessons in this subject:

Study Topic Learning Activities Learning Resources Assessment

Period

Philippine Tourism Geography and Culture

3
Week 1 The motivation to Learning Activity Note: Essay
travel 1.1 For Printed Modular, the
use of textbooks is
Traveling for Relate the already sufficient to
pleasure motivation to travel acquire knowledge.
through your
Kinds of traveler personal Additional internet
Domestic vs. experience. references may be
International accessed if connectivity
tourism Learning Activity is available
2.1
Types of domestic
tourist in the Discuss and WHAT MOTIVATES
Philippines differentiate the PEOPLE TO TRAVEL
kinds of travelers. Types of Traveller :
The tourist https://travel.earth/differ
attractions ent-types-of-travellers/

Introduction to Domestic
Tourism,
https://prezi.com/nd-rzkx
kdylp/introduction-to-do
mestic-tourism/

32 Places to Visit in The

Philippines + Things To
Do for First-Timers,
https://www.detourista.c
om/guide/philippines-bes
t-places/

Week 2 SWOT Analysis of Learning Activity SWOT Analysis SWOT Analysis

the Philippine 3.1 https://prezi.com/eptkug
destinations 8qszvc/swot-analysis-of-p
Choose at least 2 hilippines-as-a-tourist-de
regions and identify stination/
the SWOT of each S.W.O.T Analysis of
region. Philippines as a Tourist
Destination
Not less than 400
words
https://www.businessne
wsdaily.com/4245-swot-a
nalysis.html#:~:text=A%2
0SWOT%20analysis%20is

Philippine Tourism Geography and Culture

4
 %20a,in%20making%20a
%20business%20decision.
Domestic Tourism, Carlos
Libosada, Jr. p. 11
Week 3 Kinds of Tourist Learning Activity Ilocos Region Tourist Table matrix
Attractions 4.1 Spots and Destinations,
The tourist Youtube video:
attractions per Create a table https://www.youtube.co
regions comparing the m/watch?v=XyiISNdbG0U
regions about their
Region 1 cultures, REGIONS OF THE
Ilocos Region attractions, PHILIPPINES AND KEY
geography and TOURIST ATTRACTIONS
cuisines. http://www.philippinetra
veler.com/regions-of-the-
philippines/

32 Places to Visit in The

Philippines + Things To
Do for First-Timers,
https://www.detourista.c
om/guide/philippines-bes
t-places/

Week 4 Region 2 Learning Activity Table matrix

Cagayan Valley 5.1 Region 2 Blogs
Region https://philippinescities.c
Create a blog about om/region-2-cagayan-vall
Region 3 these regions ey-2/
Central Luzon highlighting the
best of the best in Domestic Tourism by
Region 4A &B terms of their food, Carlos M. Libosada., p.
Calabarzon, tourist attractions, 23-52
Mimaropa economy and Region 3
people and culture.
Region 3
https://philippinescities.
com/region-3-cantral-lu
zon/

Region 4a &4b
https://www.ceap.org.ph
/upload/download/20101
0/311225969_1.pdf

Encyclopedia of Tourism

Philippine Tourism Geography and Culture

5
 https://link.springer.com/
referenceworkentry/10.1
007%2F978-3-319-01669-
6_12-1

Week 5 Region 5 Learning Activity Region 5 Table Matrix

Bicol Region 6.1 https://philippinescities.c Vlogs
om/region-5-bicol/
Region 6 Create a vlog
Western Visayas showing the Region 6
uniqueness of each https://philippinescities.c
Region 7 of the regions. om/legazpi-city/?s=regio
Central Visayas Discover some n+6
specialties, native
products of the Region 7
regions. https://philippinescities.c
om/?s=region+7

Week 6 Region 8 Learning Activity Region 8 Table Matrix

Eastern Visayas 7.1 https://philippinescities.c Reflection
om/region-8-eastern-visa paper
Region 9 For these regions yas/
Zamboanga focused on the
Peninsula political history, Region 9
status of the https://philippinescities.c
Region 10 economy and the om/region-9-zamboanga-
Northern local government peninsula/
Mindanao activities.
Region 10
Share your thoughts https://philippinescities.c
about those areas. om/region-10-northern-
Discuss it with your mindanao/
classmates during
the online session.
Week7 Region 11 Learning Activity Region 11 Table Matrix
Davao Region 8.1 https://philippinescities.c
om/region-11-davao-regi Tour package
Region 12 Group project on/ brochure
SOCCSARGEN
I will group you into Region 12
Region 13 4 members, you will https://philippinescities.c
Caraga create a tour om/region-12-soccsksarg
package. Package en/
inclusions will be
given during the Region 13
class time. https://philippinescities.c
om/region-13-caraga-regi

Philippine Tourism Geography and Culture

6
 on/

Week NCR, ARMM Learning Activity NCR Table Matrix

8-9 9.1 https://philippinescities.c
om/ncr-national-capital-r Presentation
Question and egion/ of Package
Answer brochure
ARMM
https://philippinescities.c Q&A
om/armm-autonomous-r
egion-in-muslim-mindana
o/

For our class schedule, kindly refer to the official matriculation form. The university classifies the
subject into cluster 1 and cluster 2. Cluster 1 subjects will be taken in the first nine (9) weeks of
the semester or from Aug 17 to Oct 22, 2020. While cluster 2 subjects will be taken in the last
nine (9) weeks of the semester or from October 23, 2020 to January 12, 2021.

This course- Philippine Tourism, Geography and Culture is to be taken as part of the first cluster
subjects. You are expected to devote at least six hours a week for this subject. This means that
you have to double the time specified in the matriculation form so that you will complete the
learning activities and assessments as specified in the table above.

For this printed modular class, we will have a synchronous session at least once a week at the
time indicated in your matriculation form. The day of this synchronous session will be
determined and announced on our first day of classes. This meeting will be conducted via zoom
or google meet for those with internet connectivity or via call for those who do not have
internet connectivity. Announcements will be posted in our class GC. Please tune in.

Our interaction through synchronous sessions would be approximately 1 hour out of 6 hours
required by the subject on a weekly basis. This means that in most parts of the required hours
or approximately 5 hours a week, you are on self-study mode. During this time, you are
expected to do your part as a diligent and responsible learner. Refer to this RED learning kit as a
complete guide on how to acquire the competencies and comply with the course requirements.
Though we have scheduled synchronous sessions, you can give me a ring or send a message in
our class GC for urgent concerns. I will try to respond within the day or in 24 hours.

Aside from our interaction and your interaction with the content, you are also encouraged to
interact with your peers or classmates in this course. There are requirements that need
collaboration with your classmates. May you enjoy this activity.

These are the exam schedules. Place and manner of examinations are to be announced.
Midterm Exam - September 23-26
Final Exam - October 19-22

Philippine Tourism Geography and Culture

7
COURSE REQUIREMENTS AND GRADING SYSTEM

The following shows a summary of the different assessments that we will be conducting in
relation to the course outcomes. These assessments intend to measure whether you have
reached the expectations of the course through the different lessons and learning activities that
we will have in the entire delivery of the course.

A formative assessment is an “assessment for learning”. It intends to determine what your

learning needs are and what interventions are needed to meet your learning needs and improve
your competencies and skills. A summative assessment is an “assessment of learning”. It
intends to measure whether you have already achieved the expected outcomes of the course.

Summary of Assessment and its relationship to Course Outcomes

Course Outcomes Assessment Type Of Due

Assessment

Describe the touristic value of the Assignment Task Formative Week 1-9
tourist destinations in the different Self-Reflection Exercise
provinces and cities of the
Philippines. Table Matrix Summative
Blog/Vlog
Package Brochure

Identify the major access routes to Assignment Task Formative Week 1-9
major domestic destinations and Self-Reflection Exercise
name and describe major
attractions in each province. Table Matrix Summative
Blog/Vlog
Package Brochure

Identify the various provinces in Assignment Task Formative Week 1-9

each region and towns, chartered Self-Reflection Exercise
and component cities in each
province on a blank map. Table Matrix Summative
Blog/Vlog
Travel Package Brochure

Compare the positive and negative Table Matrix Summative Week 1-9
impact of tourism in economic, Blog/Vlog
sociocultural and environmental Travel Package Brochure
aspects.

Philippine Tourism Geography and Culture

8
Classify the major cities, natural Table Matrix Summative Week 1-9
wonders, historic sites, and other Blog/Vlog
tourism attractions, both man- Travel Package Brochure
made and natural in the different
regions and compare the different
cultures of the regions with your
home culture. Identify and explain
key differences and their influence
on travel.

Grading System
This will be our Grading System. Take particular note of the components so that you can
strategize on how you can achieve a good final mark in this subject:

Midterm
80% Participation
Attendance/weekly log-in/consultation 10
Participation in formative assessment 10
Graded Projects/Activities/ Summative Assessment 60
20% Midterm Exam

Final
80% Participation
Attendance/weekly log-in/consultation 10
Participation in formative assessment 10
Graded Projects/Activities/Summative Assessment 60
20% Final Exam

Final Grade= (Midterm + Final)/2

Cut-off for every assessment to be marked 75% is 50%. This means that for 10- item
assessment, the student should get 5 correct answers to pass.

MODE OF DELIVERY, COMMUNICATION SYSTEM AND OTHER SUPPORT SYSTEM

This RED Learning Kit is to be delivered on a printed modular modality. This is the modality that
students may choose if they are facing either a zero internet connectivity at home, or an
unstable internet connectivity. If you have chosen this modality, you are in self-study mode.
You are expected to follow the study guide for this course. A minimum of 6 hours per week is
required for you to work for this course or a total of 54 hours in 9 weeks.

You are expected to submit the requirements required by the course. For writing and
presentation requirements, you are expected to avail of grammar and spelling checkers

Consultation with your teacher should be at least once a week observing the class hours using
these channels

Philippine Tourism Geography and Culture

9
 Email - mariachristina.maniquiz@unc.edu.ph
Phone no
FB messenger account - (Class GC)

Collaboration with group mates and should be at least once a week at an agreed-upon
schedule agreed upon through our Group Chat or through text messaging. Hence it is
important that you provide me with your FB messenger account and your cellphone number if
possible.

On the other hand, if you chose the Flexi TEch modality, it means that your internet connectivity
at home is stable, and therefore you can make use of the Learning Management System or LMS
for your learning activities at home. In this modality, you will have learning sessions that will be
done asynchronously, meaning, you will follow through the lessons, instructions and activities
using the LMS by connecting on-line. You can do this at your own pace and time, preferably at
the time that is prescribed in your schedule of classes to help you in managing your time
properly. You will also have synchronous classes with your teacher and classmates, meaning,
you will get to meet with them virtually by using platforms such as Zoom or Google Hangouts.
The schedules are provided in the class schedule. However, whenever there are adjustments in
the schedule of meetings because of certain exigencies, you will be informed about it through a
message in the Group Chat which we will create, or through text messaging.

STUDENTS’ SKILLS REQUIRED IN THE DISTANCE LEARNING MODE

Distance learning covering both flexible tech-driven and printed modular modalities may sound
so wonderful that some of you may start with an unrealistic vision. In reality, these learning
modalities require just as much, if not more, time, energy, motivation and discipline as
traditional classroom courses. So, it is imperative that you possess specific skills and apply
learning strategies to be successful in these learning modalities.

To better equip you for distance learning, it is highly recommended that you take and complete
a Coursera course- MINDSHIFT: Break Through Obstacles to Learning and Discover Your Hidden
Potential. Mindshift teaches the essentials of online learning. It provides practical insights from
science and certain mental tools so you can learn and do more—far more—than you might have
ever dreamed!

You can avail this course as a free course, which means no certificate will be provided to you
after completion. However, the skills and learning strategies that you will gain are helpful in your
university journey.

Aside from the Coursera course, we have the summary of skills and learning strategies that will
surely help you in this distance learning mode: I would like you to carefully read the list and
apply these in all your courses.

1. Persistence
Persistence is perhaps the biggest key to succeed in distance learning. This means that you
should have the willingness to tolerate technical problems, initiative to seek help when needed,
discipline to work daily on every class, and motivation to persist through challenges.

Philippine Tourism Geography and Culture

10
You should understand that you will run into challenges, but keep trying and ask for help. You
have to set up a manageable study schedule and stick to it. You are expected to log in and make
progress every day. Have that discipline, stick to your schedules even after the novelty of going
to distance learning starts to wear off! Keep going! Your daily little progress when sums up will
be surely of significant value at the end of this course.

2. Effective Time-Management Skills

Next, time management. You must be able to manage your time well. This flexibility is one of
the great benefits of distance learning. But, it can also be a drawback if you procrastinate,
unable to stick to a routine study schedule, or is not able to complete assignments without daily
reminders from your teacher.

Effective time-management skills don't just happen. You have to learn this by practice. Once
you do, you will benefit from it throughout your life. So, follow the tips below to develop yours:

● You are encouraged to review the syllabus for each of the courses. You must develop a
comprehensive plan for completing the course requirements and assessments.
● Make a daily "To Do" list. And have fun checking things off the list as you complete
them.

It takes time to develop good habits. But, at the end, you will surely gain satisfaction from being
well-organized and in accomplishing your tasks.

3. Effective and Appropriate Communication Skills

Another is about communication. This skill is vital in distance learning because you must seek
help when you need it. We, your teachers are willing to help you, but we are unable to pick up
on non-verbal cues, such as a look of confusion on your face. You are advised to follow these
tips:

● Use the tools provided by your courses as channels for communication. Our school and
your program provide several ways for us to communicate. These might include e-mail,
discussion groups, chat room office hours, cell phones, and even text messaging. We
want to help you to succeed in your classes and will surely answer your questions.

You may feel awkward to talk with your teachers this way, but these channels aim to
bridge the communication gaps in distance learning. So, go ahead and see the channels
specified in this course.

● Use appropriate style and language for school. When communicating with your
teachers and other staff, you should write in full, grammatically correct sentences and
with a respectful tone. While many of you are used to a very informal style of writing in
chat rooms, blogs, text messages, and so forth, for academic training in UNC along
English Immersive Environment (EIE), you are encouraged to be mindful of your
language and sentence construction .

Because of the distance, it's tempting for some of you to say things out of anger or frustration
that you would never say to your teacher in person. We, your teachers in distance learning are

Philippine Tourism Geography and Culture

11
both professionals and persons. We expect to be treated with respect and courtesy in the same
way that you do in a physical classroom; and with persons whom you encounter every day like
your family. Let us always remember the UNC Core Value: We Respect Each Other and Work as
a Team.

4. Basic Technical Skills

The fourth skill is about technology. You as learners need basic technical skills to succeed. These
include your ability to create new documents, use a word processing program, navigate the
internet and the learning management system, and download software and files. We will have
an orientation on how to use the learning management system and other online tools.

If you lack basic computer skills, we are encouraging you to find an online tutorial and learn
from there. You may also want to check the UNC’s main website for its hardware and software
requirements to see the compatibility of your own gadgets

5. Reading and Writing Skills

Another is about reading and writing as the main ways to communicate in distance learning
modality. Although some hard copies of textbooks might be required, you should be
comfortable reading a lot of documents on a computer screen and able to type.

Though some tests and quizzes have multiple choice questions, many of your assignments will
involve writing short or long answers. So appreciate these learning activities to improve your
writing skills.

6. Motivation and Independence

The sixth skills are about motivation and independence. To be successful, you must want to
succeed. Distance learning requires independence, internal motivation, responsibility, and a
certain level of maturity.

Kindly reflect on these questions:

What are your reasons for attending school?

Are you determined and self-motivated to succeed in school?

Your answers are worthwhile reasons to work hard in school. In the future, it will give you a
greater level of personal satisfaction with your career. Perhaps it would be simply a personal
pride in your accomplishments.

7. A Good Study Environment

The last but not the least is having a good study environment. This is a critical factor in distance
learning. Refer to the helpful tips below:

● Get some peace and quiet. You will need a quiet place to work without
distractions from things like television, family, or roommates.
● Avoid games. Consider uninstalling any computer games to avoid temptation. Or
keep the games on a different computer in the house.

Philippine Tourism Geography and Culture

12
 ● Turn off mobile phone devices. Let your friends and family members know the hours
that you will be "at" school.
● Beware surfing the black hole of the Internet. It is easy to lose track of the time as you
wander from site to site.
● Consider ergonomics. Adjust the height of your chair, keyboard, and screen so that you
will be comfortable. Forearms and thighs should be level and parallel to the floor. Wrists
should not be bent while typing.
● Set up good lighting and comfortable seating. Lighting in the room should be at least as
bright as the computer screen to avoid eye strain.

Go back to the above list from time to time to be reminded of helpful tips to succeed in distance
learning or probably in life in general.

HONOR CODE

We uphold the UNC Core Values and this is our commitment with respect to academic integrity.

I am an advocate of academic integrity. I commit to be transparent in acknowledging the work

of others. I commit not to cheat on exams, plagiarize or misrepresent the ideas of someone else
as my own, falsify data and engage in the instances that tainted academic integrity.
I commit to UNC Core Values of Doing the Right Things Right!

General norms of conduct:

Be on time for lectures and seminars, and follow deadlines for hand-in.
Please observe proper decorum in case of synchronous sessions.
Avoid plagiarism and cite your sources properly.
In complying with your activities or assignments, make sure to properly label the
assignment of activities (example PTGC Activity 1.1 – Your Name – Course/ PTGC Activity
1.1 – Maris Villanueva – BSHM/ BSTM)
If anything is not clear, let me be aware of it so corrections and/or explanations can be
made.

SELF-ASSESSMENT (Do not skip this!)

Before we proceed to module 1, let us check if you and I have the same understanding of
what this course is all about. You have to get a perfect score in this first test. You are free to
go back to the discussion above, in case you are unsure of your answer.

ALL ABOUT THE COURSE

Based on your reading of the course information, answer the following questions:

1.What is the objective of this course?

Philippine Tourism Geography and Culture

13
2. What is the final outcome of this course?

3. What are the modules that you have to complete in this course?

4. What are the resources that you need in this course?

5. How will you describe the learning style appropriate for distance learning modality/
printed modular approach?

6. What is the minimum number of hours per week that you have to devote in this course?

When are the prescribed consultation hours with me?

Does this course require collaborative work?

7. What are the communication channels available for you and for the class?

8. What are the 7 skills that you have to develop and demonstrate in order to succeed
in distance learning?

Philippine Tourism Geography and Culture

14
 1.

2.

3.

4.

5.

6.

7.

9. State the honor code

10. What is your personal commitment to this class?

Except for number 10, I know you have realized the clues for answers from the discussion of
course information.

Philippine Tourism Geography and Culture

15
 Philippine Tourism Geography and Culture

DOMESTIC TOURISM

INTRODUCTION

Tourism plays an important role in the development and growth of a country like the
Philippines. It is currently one of the major forces driving our nation's progress. In 2011, the
Philippines attracted many tourists from abroad estimated to be about 1.8 million. This
generates for the Philippines an estimated revenue of about more than two billion dollars. This
makes us think that people really want to travel. Tourism flourishes even in hard times even
though there may be economic crisis in the world.information source from ( Wikipedia, Tourism
in the Philippines, 2020)

LEARNING OUTCOMES
At the end of this session, you should be able to:

1. Explain what motivates people to travel.

2. Discuss and differentiate the kinds of travelers.
3. Compare Domestic vs. International tourism
4. Describe the types of domestic tourists in the Philippines

Motivation to Travel
People want to travel because it is a basic human impulse. For example, from the old times
people explore places in the world. In modern times, people also want to travel and see new
places. They want to explore places beyond their respective communities or places where they
come from.

According to Abraham Maslow, human beings are primarily motivated by their needs, which
follow a particular order which you can see in the figure below:

Why do people travel?

Philippine Tourism Geography and Culture

16
People travel for many reasons. Some of them want leisure. Others travel for professional
development. Others travel to add to their wealth of knowledge about places they have not
been to yet. Travelers can be classified into two main groups: (1) those who travel for
professional, political, academic or medical reasons, or for any other such purposeful endeavor;
and (2) those who travel for pleasure.

People who travel for pleasure are further classified into two distinct groups:

Excursionists-- travelers who stay for not more than 24 hours at their destination, or who stay
for only a day, not overnight. Their main purpose is for leisure or family reunions or
gatherings with friends.

Tourists-- travelers who stay at least 24 hours at their destination. Tourists are further
divided into:

Inbound-- tourists who travel to a country outside of their town.

Domestic-- tourists who travel outside of their area of residence but within their own
country.

Image source from: https://rashidfaridi.com/2017/03/20/15754/

Philippine Tourism Geography and

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 Image from
https://www.quora.com/In-a-hypothetical-war-between-Philippines-and-Malaysia-which-would
-win
Philippine Map
Tourist Attractions in the Philippines
Discover. Experience. Share. Choose Philippines

To know more about some tourist destinations and updates in our country.

Visit this website: https://www.choosephilippines.com/about-us

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 ACTIVITIES AND RESOURCES
A self-study mode is implemented in a printed modular approach. You will work
individually or as a group at your own pace within the designated time frame (refer to
instructional plan). I will conduct a synchronous discussion or wrap-up sessions with you to
discuss concepts covered in the reading session. Study materials and OER links are provided in
this section. You have the choice to learn further by exploring the optional materials. After
reading the concept, you have to complete assessments to validate the knowledge that you
have acquired. You will submit your answers to designated drop-off points at specified time.

ACTIVITY 1.1
To have a deeper understanding about the Domestic tourism, open the link and read the file if
you have an internet accessibility:

WHAT MOTIVATES PEOPLE TO TRAVEL

https://mindthetravel.com/what-motivates-people-to-travel/

Types of Traveller
https://travel.earth/different-types-of-travellers/

Or open the book and read Domestic Tourism, on page 2

At the end of the lesson, you are expected to do the following tasks:

1. Write a story about your personal travel either local or international, relate the topic to
your story and also include what kinds of travelers are you. The story will not be less
than 300 hundred words.

2. Share your thoughts about traveling during this pandemic time and what do you
think would be the effect of this pandemic in the tourism sector?

You will submit your answers in writing at designated drop-off points on specified time.

Philippine Tourism Geography and

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 Note:
For Printed Modular, textbooks are already sufficient to acquire knowledge. Additional internet references may

ACTIVITY 1.2 SELF- REFLECTION EXERCISE

Before our weekly consultation, answer the following questions:

What do I know that I was able to confirm?

CONSULTATION

We shall conduct a synchronous meeting via hangout or zoom to have a group discussion on the
What in
topics covered arethis
my module.
new learnings?
For printed modular, this session can be done through a call.
After this, You will submit your activities in writing at designated drop-off points on specified
time.

What needs further clarification?

READING MATERIALS / REFERENCES

Carlos, M. (2003). Domestic Tourism.Anvil Publishing Inc.,

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Detourista, M. (2020). 32 Places to visit in the philippines + things to do for first-timers.
https://www.detourista.com/guide/philippines-best-places/

Kumar, M. (2018). Types of Traveller. Retrieved from

https://travel.earth/different-types-of-travellers/

Prezi. (2020). Introduction to domestic tourism. Retrieved from

https://prezi.com/nd-rzkxkdylp/introduction-to-domestic-tourism/

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 SWOT ANALYSIS
REGIONAL TOURIST DESTINATIONS
MODULE 2

INTRODUCTION
The Philippines has many beautiful places in its different geographical areas which are unique
and diverse from each other. In planning for the development of a place as a tourist area or
destination, it is first necessary to know that area whether it is attractive, safe and accessible. A
useful tool in this sort of study is the SWOT (Strength, Weaknesses, Opportunity and Threat)
Analysis. By analyzing these four aspects, we will be able to determine the viability of making
that place as a tourist spot and whether there is market potential, or in other words, whether
people will really go there to visit and patronize the place. Information source from Guide to
the Philippines, 2020)

LEARNING OUTCOMES

At the end of this session, you are expected to:

● Construct a report of SWOT analysis in any of the regional tourist destinations.

ACTIVITIES AND RESOURCES

A self-study mode is implemented in a printed modular approach. You will work individually or
as a group at your own pace within the designated time frame (refer to instructional plan). I will
conduct a synchronous discussion or wrap-up sessions with you so that you can clarify concepts
covered in the reading session. Study materials and OER links are provided in this section. You
have the choice to learn further by exploring the optional materials. After reading the concept,
you have to complete assessment tasks to validate the knowledge that you have acquired. You
will submit your answers to designated drop-off points.

ACTIVITY 2.1

To have a deeper understanding about the SWOT Analysis, open the links and read the file if you
have access on the internet:

SWOT Analysis
https://prezi.com/eptkug8qszvc/swot-analysis-of-philippines-as-a-tourist-destination/

S.W.O.T Analysis of Philippines as a Tourist Destination

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 or open the book and read: Domestic Tourism by Carlos Libosada, Jr. on page 11 After

reading the topic, perform the task below.

Choose at least 2 regions and construct the SWOT of each region.

You will submit your answers in writing at designated drop-off points on specified time.

Note:
For Printed Modular, textbooks are already sufficient to acquire knowledge. Additional internet references may

KEY TAKEAWAY

The SWOT is a good tool for analyzing whether it is feasible for an organization to put up a new
business. By doing so, the organization will be able to take advantage of the strengths to
address the weakness, and also to take opportunities and address threats. This exercise will
likewise enable the organization to create strategies to create market demand.

ASSESSMENT
Formative assessments are in the form answering the exercises. These are some non-graded
assessments but aim to validate the concepts learned from reading activity. This is significant to
have a strong foundation and knowledge in the course. Summative assessments form part of
the final grade in this course. In this module, these are submissions of the following: Graded
Activities and Assignments.

ACTIVITY 2.2 SELF- REFLECTION

EXERCISE

Before our weekly consultation, answer the following questions:

What do I know that I was able to confirm?

Philippine Tourism Geography and

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 What needs further clarification?

CONSULTATION

We shall conduct a synchronous meeting via hangout or zoom to have a group discussion on the
topics covered in this module. For printed modular, this session can be done through a call.
After this, You will submit your written works at designated drop-off points on specified date
and time.

READING MATERIALS / REFERENCES

Carlos, M. (2003). Domestic Tourism. Anvil Publishing Inc.,

Dela Cruz, D. (2015). SWOT Analysis. Retrieved from

https://prezi.com/eptkug8qszvc/swot-analysis-of-philippines-as-a-tourist-destination/

Schooley, S. (2019). S.W.O.T analysis of the Philippines as a tourist destination. Retrieved from
https://www.businessnewsdaily.com/4245-swot-analysis.html#:~:text=A%20SWOT%20analysis
%20is%20a,in%20making%20a%20business%20decision.

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 TOURIST ATTRACTIONS, GEOGRAPHIC LOCATIONS, AND CULTURE PER
REGIONS

MODULE 3

INTRODUCTION

Geographical areas in the Philippines that provide a natural attractive view eventually become
tourist attractions. Attractions are important in tourism. They are often called “tourist
attractions” because they tend to attract tourists. Examples of these attractions are the culture
of the people in that place, the geographical characteristics of the place, the people in that area,
celebrations such as festivals, and other events. These are things that make tourists attracted to
a specific destination. We know of many common places which are often visited by tourists,
such as natural springs or falls, or rivers, beaches, cultural sites, historical places, monuments,
zoos, game reserves, aquaria, museums, art galleries, gardens, architectural structures, theme
parks, sports facilities, festivals, events, wildlife, and people. Whenever there are tourist
attractions it naturally contributes to the development of the tourism industry in that area.
Eventually, other businesses also sprout in the area such as transport, hotel accommodation,
souvenir shops, beauty parlors, gift shops, merchandising shops, and similar businesses. “An
attraction exists when a tourism system is created to designate and elevate it to the status of an
attraction (Lew, 2000).”

LEARNING OUTCOMES

After this session, you should be able to:

1. Differentiate the relationship between tourism and geographic locations, climate and
ecology.
2. Describe the interrelationships among geography, culture and tourism in the
various regions of the country.

ACTIVITIES AND RESOURCES

A self-study mode is implemented in a printed modular approach. You will work
individually or as a group at your own pace within the designated time frame (refer to

Philippine Tourism Geography and

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instructional plan). I will conduct a synchronous discussion or wrap-up sessions in order to
clarify concepts covered in the reading session. Study materials and OER links are provided in
this section. You have the choice to learn further by exploring the optional materials. After
reading the concept, you have to complete assessments to validate the knowledge that you
have acquired. You will submit your answers to designated drop-off points.

ASSIGNMENT TASK:

● Memorize the provinces of each region.

Activity 3.1

To have a deeper understanding about the topic, open the links and read the file if you have have an access in the

REGIONS OF THE PHILIPPINES AND KEY TOURIST ATTRACTIONS

`

32 Places to Visit in The Philippines + Things To Do for First-Timers

Ilocos Region Tourist Spots and Destinations

Or open the book and, Domestic Tourism, page 22-42

After reading the topic, perform the tasks below.

Prepare a summary of tourists destinations/attractions in the Philippines

2. Create a table summarizing the cultures, attractions, geography and cuisines of Region 1.

Region Geography Attractions Cuisines Cultures

You will submit your answers in writing at designated drop-off points on specified time.

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 Note:
For Printed Modular, textbooks are already sufficient to acquire knowledge. Additional internet references may

KEY TAKEAWAY

Is tourism important?

Tourism industry creates demand for other industries. Once other industries will sprout, there
will also be more employment in the area and more economic activity. These all contribute to
the growth of that area. The travellers or tourists also bring revenues to the places that they
visit because when they go to the tourist destination, they will use their money to buy products
and services in that area. Tourists are therefore growth drivers. They promote the brand of the
tourist destination to their family and friends.

ASSESSMENT
You will answer exercises as a formative assessment, and therefore this is not graded. By
answering the exercises, you will be able to determine whether you have learned something
from the reading activity. Summative assessments form part of the final grade in this course. In
this module, these are submissions of the following: Graded Activities and Assignments.

ACTIVITY 3.2 SELF- REFLECTION EXERCISE

Before our weekly consultation, answer the following questions:

What do I know that I was able to confirm?

What are my new learnings?

What needs further clarification?

Philippine Tourism Geography and

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 CONSULTATION

We shall conduct a synchronous meeting via hangout or zoom to have a group discussion on the
topics covered in this module. For printed modular, this session can be done through a call.
After this, You will submit your written works at designated drop-off points.

REFERENCES

Carlos, M. (2003). Domestic Tourism. Anvil Publishing Inc.,

Jafari, J. and Xiao, H. (2020). Springer nature switzerland ag. part of springer nature.
Encyclopedia of Tourism. Retrieved from
https://link.springer.com/referenceworkentry/10.1007%2F978-3-319-01669-6_12-1

Marcus, D. (2020). 32 Places to visit in the Philippines + things to do for first-timers. Retrieved
https://www.detourista.com/guide/philippines-best-places/

Photography Trek (2015). Ilocos region tourist spots and destinations. Youtube Video:
https://www.youtube.com/watch?v=XyiISNdbG0U

Philippine Traveller (2020). Regions of the Philippines and key tourist attractions. Retrieved from
http://www.philippinetraveler.com/regions-of-the-philippines/

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Philippine Tourism Geography and Culture
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