CHAPTER III

MARKETING ASPECT

This chapter will cover the following marketing objectives, methodology, target

market, demand analysis, supply analysis, demand and supply analysis, projected sales,

S.W.O.T. matrix, marketing mix, and competitor analysis of the business. (You can still

improve your introductory paragraph)

Marketing 👉Give at least 5 Objectives related to market/marketing

Objectives 👉Consider SMART Marketing Objectives

Marketing Objectives

1. To create brand awareness by 10% each month and have a presence on social

media.

2. To increase consumer confidence by 25% each quarter through creating an

advertisement that shows the quality and value of the product.

3. To determine the strengths, weaknesses, opportunities, and threats to the proposed

project to improve ways of providing the best quality service.

4. To improve sales performance by 30% by the end of 2023.

Target Market 👉 Identify and describe your target market. (Who is buying the product or
service? Who is your target market?)
👉 Describe your target market based on demographic, geographic,
behavioral and psychological variables.

Target Market

The target market are the residents and visitors of Lucena City as the business is

situated within the compound of Phoenix Gas Station which is nearby several
neighborhoods and subdivisions, as well as various workplaces such as offices, resorts,

and a hospital, schools, and other commercial establishments. The fact that Lucena is a

highly urbanized city implies that the purchasing power of the residents is at a high level.

Specifically, the potential customers of the business are young professionals,

employees, walk-ins, passersby, travelers, students, and others especially the health-

conscious whose ages range from 15 - 69 years old.

Demand and 👉 Determine the relationship between the quantity of commodity that
Supply Analysis producers/existing businesses sell at various prices and the quantity that
consumers wish to buy.
👉 This section depends on your survey questionnaire from the competitors
and target market.
👉Requirement for Final defense.

Demand 👉 Find secondary data that will describe the present demand of your
Analysis business. Prove and determine whether there is a demand for the business.
If low or NO demand, the business is not feasible.
👉You can also determine demand based on the total number of populations
in a given area where you will place your business. Use demographics
factors to determine compute for possible demand.
👉How many customers are there? Who are they?
Discussion of your secondary data based on researches from books, statistics,

internet sources etc.

Methodology 👉Prepare a survey questionnaire to determine the demand and supply of

your product or services. (You can use Google form)
👉At least 30 respondents for the demand
👉At least 5 respondents for the competitors to determine supply.
👉Presentation of your survey (Requirement for Final Defense)
👉Survey Questionnaire to Customers (Requirement for Proposal Defense.
Part of Appendices)
👉Survey Questionnaire to Competitors (Requirement for Proposal Defense.
Part of Appendices)
Methodology
The feasibility study is being conducted during the time of pandemic, the

proponents have decided to devise a data-gathering tool in the form of a survey

questionnaire through the use of Google Forms. The purpose of the online survey

questionnaire is to assess the market feasibility of the product by obtaining the necessary

data and relevant information from the intended respondents regarding the proposed

project.

Demographic Profile of Customer Respondents

Figure 3.1 Distribution of respondents according to age

Figure 3.1 shows the distribution of respondents according to the age group they

belong to. In terms of age, this reveals that out of 100 respondents, 40% are the age of 21

to 30 years old which is an indication that the majority of the target market belongs to the

so-called Gen Z group. This gives the business an idea to determine the preferences of the

other groups in order to create an appropriate marketing strategy. Moreover, 31% are the
age of 12 to 20 years old, and 16% are the age of 41 to 50 years old. While 9% are the

age of 31 to 40 years old, and the remaining 4% are the age of 51 to 60 years old.

Figure 3.2 Distribution of respondents according to civil status

Figure 3.2 shows the distribution of respondents according to their civil status.

This reveals that out of 100 respondents, the majority are single, which makes up 72% of

the population, while the rest are married, taking 28%. This gives the business an idea of

creating promotional activities suited for groups of friends, and for couples as well.

Market Analysis

Figure 3.3 Frequency of drinking coffee

 Figure 3.3 shows how many cups of coffee a respondent drinks each day. The

results indicate that out of 100 respondents, 40% of the population drinks 1 cup of coffee

each day, and 27% of respondents drink 2 cups of coffee each day, while 12% drinks 3

cups of coffee each day, then 4% drinks 5 cups of coffee and above each day, and lastly

the remaining 3% drinks 4 cups of coffee each day. Thus, the business can possibly add

up the production to meet the demand of the customers that drink more than one (1) cup

of coffee.

Figure 3.4 Percentage of respondents who go to coffee shops

Figure 3.4 shows that out of 100 respondents, 82% of the population go to coffee

shops, while 18% do not go to coffee shops. This indicates that there is a high chance of

opportunity for the business since the majority of the people come and visit coffee shops.

Supply Analysis 👉Find secondary data that will describe the present supply of your
business. Prove and determine if there is insufficient supply of products or
services of the business that you will engage in.
👉How many are the supply from different suppliers?
 👉Note: Supply here are coming from competitors selling the same products
or substitute products not suppliers of raw materials of the business.
Discussion of your secondary data based on researches from books, statistics,

internet sources etc.

Profile of Business Establishments

BUSINESS OPERATIONS

Figure 3.5 Average daily sales of the business

When the respondents were asked about their average daily sales, the majority

answered above Php 25,000, taking up 83.3% of the population, while the remaining

16.7% answered the range of Php 7,000 to Php 8,999 average daily sales. Thus, the

business targets to have an average daily sale of above Php 25,000 in the long run.
Figure 3.6 Selling price range of the coffee products

When the respondents were asked about the selling price range of their coffee

products, the majority answered Php 110 and above, taking up 66.7% of the population,

while both the ranges Php 70 to Php 89 and Php 90 to Php 109 have a similar rate of

16.7% on their selling price range of coffee products. Thus, the business can use the

results as a basis of pricing the products.

Projected Sales 👉 A sales projection is the amount of revenue a company expects to earn at
some point in the future.
👉 It's a prediction that is synonymous with a sales forecast.
👉This could be based on the demand of the market (your survey) or based
on the capacity of your machines, plant, stores.
👉Requirement for Final defense.
Demand analysis is based on population and market survey result

It deals with the number of production or number of product sold in a specific trade area/market.
S.W.O.T. Matrix 👉 Identify 5 for each S. W. O T.
 👉Use the four windows for SWOT
👉Discuss the S. W. O. T. of the business

SWOT Matrix

Strengths Weaknesses

● Taste of ampalaya vs. commercial

● Health benefits of ampalaya coffee.
coffee. ● Less accessible than some coffee.
● The only business that produce ● Not known in the markets.
ampalaya coffee in the ● Unreliable cash flow
municipality of Sariaya.
● New flavour of coffee.
● Availability of raw materials
● Location of the market

Opportunities Threats

● New in the market. ● Tough competition from local

players of branded coffee.
● Possibility in improving or
developing products of ampalaya ● Shortage of raw materials.
coffee. ● The tendency of changing
● Filipino coffee drinking habits. consumer taste
● Ability to develop or expand ● The environmental effects like
business calamity, earthquake.
● Pest and Disease

Figure 4. SWOT Analysis

The figure 3 shows a comprehensive view of the company’s key strength and

weaknesses, potential opportunities and threats. The SWOT analysis determines potential
advantage of a business wherein the internal and external factors will serve as the bases

of the company for improvement and growth.

Discussion of SWOT Matrix

Strengths

The strength of the company provides a competitive advantage among others. The

business potential strength that stated above are health benefits of Ampalaya coffee,

affordable price, the only business that produce Ampalaya coffee in the municipality of

Sariaya , new flavour of coffee and availability of raw materials.

For health benefits of Ampalaya coffee it is surely beneficial in terms of health

because Ampalaya are possesses vitamins and minerals that helps people to treat

diabetes, enhance body immunity, haemorrhoids relief. Another strength is that the only

business that produce Ampalaya coffee in the municipality of Sariaya, it will great

strength because there’s no direct competitor .New flavour of coffee, it will be their

trademark that retain to the mind of consumers especially the taste of the coffee .Lastly

the availability of raw material, especially that the main raw material is the Ampalaya

seeds that grown by anytime of the year and also in our site location there’s a near farm

of Ampalaya there.

Weaknesses
 The company weaknesses are a resource or process that limiting the company's

ability to reach its full potential. Companies are often analyze and identify their

weaknesses in order to be prepare in the incoming trade off. The identify weaknesses of

Kape De Ampalaya will be not known in the market, because they are new entry of

Ampalaya coffee in their target market. Next is less accessible in the market, of course

they are new once and there are many competitors out there. Also the taste of Ampalaya

coffee vs Commercial coffee, because we all know that many people hate the taste of

ampalaya, which will lead in the bad impression or possible trade off of Kape de

Ampalaya than commercial coffee which are habit and tested by other consumers. The

shortage of raw materials because of the environmental threat.

The last weaknesses that proponent identify will be the unreliable cash flow in

early stage of business operation due to slow business and high cost.

Opportunities

Every business has its own SWOT analysis to know and improve the business.

One of them is the opportunities. Some of the opportunities of Ampalaya coffee is, it is

new in the market. Because it is new in the market, there is an opportunity that the

consumers of coffee will taste it to test if it suits to their preference. Another opportunity

of Ampalaya coffee is that there is a possibility in improving or developing products of

Ampalaya coffee. When the consumers will like the taste of this coffee, the business can

develop another product that has a chance to help the business increase its revenue and

can also benefit the consumers as well. Aside from those opportunities, there is another
one, and it is the opportunity of becoming a drinking habit of many Filipinos. Why?

Because we all know that many Filipinos are coffee addicts, so this Amapalaya coffee

has the chance/opportunity to become one of their habits to drink.

Threats

The business threats are the environmental effects, shortage of raw materials, pest

and disease, the tendency of changing consumer taste, tough competition from local

players of branded coffee. Environmental effects like calamity, earthquake, typhoon or

flash flood which may affect the inset of ampalaya so there is a chance that the supply of

ampalaya will also affected it can be result of shortage of raw materials. Pest and disease

is another threat that will face of the business it will affect the supply of raw materials.

The tendencies of changing consumer taste, nowadays consumer in terms of taste they are

seek to find other taste. Tough competition from local players of branded coffee can

bring down because there is a chance that the other business has a good offer to our

supplier and consumer.

Marketing Mix Product

👉Identify and describe all the products/services offered by the business.
Provide pictures.
Price
👉 What is the pricing strategy to be used for products/services?
👉 How much does your product or service cost? (for each products and
services) The price you set should reflect your customer’s perceived value of
your product and should correlate with your budget or production cost.
Place
👉 Illustrate the channel of distribution.
👉Identify all possible wholesalers and retailers of the business.
👉If possible, contact them to know if they are willing to handle new product
 (specifically your product)
Promotion
👉Identify the different promotional activities to be used.
👉Leaflets, flyers, signage, posting to websites such as FB, Google,
YouTube, Tweeter, etc. TV Radio Advertisement. (Required to have Website
and Facebook page, Leaflet or flyer and Business signage layout)

Marketing Mix Strategies

This part of business plan is where most business put most of their effort specially

when the demand of the product is low marketing program is use to spread out a business

offers it may be added grow of expense and usually it’s a bit costly but at the end of the

day if sales go up, then your expenses in this program will be cover up due increase your

profit as well. So it’s really important to choose the best options to make demand higher.

Below is the list of marketing programs following on marketing strategies;

Product Strategy

The Koffe Mo’Ko Manufacturing Co., provide a quality product that deserves

of the consumer. We offer Ampalaya coffee with high benefits. We have good packaging

and good services.

Product Description

The product of the Koffe Mo’Ko Co. is made up from fresh ampalaya seeds.

Table11. Product Description

Product Description Price

 Ampalaya coffee is made
up with ampalaya seeds it
has a taste of bitterness that
150 grams for 100.00 Pesos
helps you to prevent
Diseases. It can make 40-
50 servings.

The table above shows the picture of the product, its description and price of the

product. There is one size of packaging which is 150 grams. The price of 150 grams is

100.00 pesos.

(Improve your product description. Limited description of the product offerings.)

Packaging Strategy

Packaging strategy helps to attract consumer and also to be presentable in the

business industry. It helps to consumer to easily find the brand they looking for. The

packaging of the product consists the name and logo of the business, the size, and health

benefits of the product. (I think we recommended during presentation to change the

packaging)
Figure 22. Packaging

Table 13.
Packaging Cost

Size Unit Cost Number of Days Annual Cost

13 x 21 cm 150 pcs/day 8.5 264 ₱336,600.00

Total ₱336,600.00

The packaging is called zip lock stand up pouch that is available in the

company of Entre Pouch at Unit 107 Pearl of the Orient Tower, Roxas Blvd., Ermita,

Manila, Roxas Boulevard, Ermita, Maynila, 1000 Kalakhang Maynila in the Philippines,

it also available in shopee, Lazada and can order through facebook. Entre pouch offer

different prices depend on the bulk order for 10,000 and above it is 7.23 pesos only. Print

of sticker product is for 1.27 pesos only, which will be contracted to printing services in

Lucena City.

Pricing Strategy
 Cost-plus pricing, also called mark-up pricing, it is the practice by a Koffe

Mo’Ko to determine the cost of the product and then add the desired percentage of

margin on top of that price to determine the selling price to the customer.

Cost-plus pricing is a very simple cost-based pricing strategy for setting the

prices of goods and services. Add the direct material cost, the direct labor cost, and

overhead to determine what cost production of products. A mark-up percentage is added

to the total cost to determine the selling price. The mark-up percentage is profit.

Step of Computing Cost plus ricing

Step 1: Determine the total cost of the product or service, which is the sum of fixed and

variable cost (fixed costs do not vary by the number of units, while variable costs do).

Step 2: Divide the total cost by the number of units to determine the unit cost.

Step 3: Multiply the unit cost by the markup percentage to arrive at the selling cost and

the profit margin of the product.

(Show also your computation of price based on cost.)

Raw Materials Quantity Cost Cost per Cup

Fixed Cost:

Packaging 10 pcs 54.50 5.45

Operating Cost 10 times 15.00 1.50

Variable Cost:

Water 1200 ml 2.20 0.22

Coffee Beans 62.50 grams 17.00 1.70

Fresh Mango Fruit 250 grams 30.00 15.00

 White Sugar 250 grams 12.50 1.25

Milk Syrup 670 ml 78.00 7.80

Caramel Syrup 60 ml 8.70 4.35

Ice Cube 2 bags 40.00 4.00

Total Cost per Unit 41.27

Mark-up Ratio 75%

Unadjusted Selling Price 72.22

Adjusted Selling Price 79.00

You may present it here of in the technical aspect.

Distribution Channel

The distribution of coffee product has four channels. It is start from the

producer or manufacturer, next is to the wholesaler, to the retailer and lastly to the

consumer. The product will be deliver using delivery vehicle to stores. This is distributed

in Candelaria, Sariaya and Lucena City in Quezon.

Retailer Consumer

Figure15. Koffe Mo’Ko Manufacturing Co. Distribution Channel

Promotional Strategies

The promotional strategy helps the business to promote their product. The

choice of a target market and formulation of the most appropriate promotion will

influence the customer to buy our product. Advertising is one of the best promotional and

common techniques to use conclude that this is effective way of attracting and get

attention of customers. Koffe Mo’Ko Co. provides tarpaulins and flyers, transit

advertisement and social media page as their tools for advertisements.

Figure 16. Social Media Advertisement

Figure 17. Tarpaulin

Figure 18. Transit Advertising

Figure18. Flyer Advertising

Figure20. Booth for Promotion of free taste and give away

Figure21. Cup Give away

Table12

Cost of Advertisement Strategies

Program Size Pieces Cost Annual Cost

Tarpaulin 3x2 ft. 10 108.00 ₱1080.00
Fliers 500 4.00 2,000.00
Social Media
Transit Advertising 1 1,500.00
Product giveaways 500 28.00 15,500.00
Free Taste with stand 60 14,000.00
Total ₱34,080.00

The table above shows the advertisement tools and its cost. It consists of

tarpaulin, fliers, brochure, product giveaways and free taste with stand and web page. The

tarpaulin will be posted near in the road, and some retail stores, while the fliers will be

conduct by the marketing staff and will be giving in the places where there are many
people near in targeted market (Candelaria, Lucena and Sariaya).Also the free taste and

product giveaways will conduct in the park, public market, near in the retail store and

places where there’s an event that has many potential customers. The total cost of

advertisement is ₱34,080.00.

Competitors 👉 List of direct and indirect competitors. 

Analysis 👉Direct competitors – same industry or business
👉Indirect competitors – not the same business or industry but it can be
substitute
👉Analysis of competition. Determine who are most advantageous or not
among them in terms of marketing mix.

Competitors (List of direct and indirect competitors.)

Competition cannot be eliminated in business. Once an entrepreneur decides to

enter a certain industry, he must know that there are other businesses who offer the same

products and services as him. This competition can be a means of promoting the business

to achieve greater number of loyal customers and gaining more profit, but if not

strategically planned, it can be means of losing them. Therefore, knowing the competition

and the business’s competitors is a crucial step in entering a business. In this matter,

Koffe Mo’Ko Co., as a mentioned in the previous chapter, has a few numbers of indirect

competitors.
Table 3.
Marketing Strategies of Indirect Competitors (GreenPasture Corporation)

Products Image of Channel of

Pricing Advertising & Promotion
Offered packaging distribution

30% product discount

Business trainings 3 Channels
Moringa 300.00 Business forums ABC’s
+ Gold
Coffee per box Radio Ad MBC’s
Social Media IBO’s
Testimony of Consumers

Moringa 250.00
+ Silver
Coffee per box

Table 4.
Marketing Strategies of Competitors (DMI Medical Supply Co., Inc.)
Products Image of Channel of
Pricing Advertising & Promotion
Offered Packaging distribution
Social media
Radio Ad.

Mx3 Testimony of Consumers

159.00
Coffee Flyers 4 channels
Mix per box
Mx3 Rewards Program(Earn
Points every purchases)
Promo products (Buy 1 get 1)
Table 5.
Marketing Strategies of Competitors (J’Mar Marketing)
Products Channel of
Image Pricing Advertising & Promotion
Offered distribution
Social Media
198.00 Radio Ad.
Markcafe per box Raffle Promo 4 channels
(12 sachet) Markcafe Booth
MUGkapremyo

Table 6.
Marketing Strategies of Competitors (GOLDSHINE Pharmaceutical, Inc.)

Products Product Channel of

Pricing Advertising & Promotion
Offered Image/packaging distribution

Social Media
Jimm’s Bundle products
179.00
5 in 1 Radio Ad. 4 Channel
Coffee per box
Mix 12’s Tv commercial

Jimm’s
121.40
3 plus 1
Coffee for 12
Mix with sachets
Ginseng

Table 7.
Marketing Strategies of Competitors (Ultra Green Company)
Products Channel of
Image Pricing Advertising & Promotion
Offered distribution
 650.00

Green for Social Media

2 channels
Coffee 1 pouch Free Shipping
(210 grams)

Use This format

Your Competitor Competitor Competitor 3 Competitor

company 1 2 4
(GOLDSHINE
(DMI (J’Mar Pharmaceutical (Ultra-
Medical Marketing) , Inc.) Green
Supply Co., Company)
Inc.)
Product
Offered
Pricing
Place
Promotion

Competitors Analysis

Based on the table about analyze/compare your advantages or disadvantages over your

competitors.

What will you do to if competitors are much advantageous over your company?

What are your strategies to overcome competition?

Note:
1. Questionnaire to Customer Respondents and business establishment.
2. Questionnaire to customers should be given to you described target
market.
3. Minimum of 30 respondents and minimum of 5 business
establishments
4. Divide your questionnaire into three parts
a. Demographic Profile – Age, Gender, Civil Status, Occupation,
Monthly Income, etc., (You can remove/add profile that are
un/necessary based on the need to determine the demand or
based on the relevance of your feasibility study)
b. Market Analysis
c. Product/Service Feasibility
 Appendix A

Letter to Customer Respondents

SACRED HEART COLLEGE

HIGHER EDUCATION DEPARTMENT
COLLEGE OF BUSINESS ADMINISTRATION

Date

Dear Ma’am/Sir,

Greetings of peace!

We, the college students taking up Bachelor of Science in Business

Administration at Sacred Heart College, are currently conducting a feasibility study

entitled “Feasibility Title” as partial fulfilment for the requirement of Business Research

1. We ask for your help by answering the questionnaires provided below.

Rest assured that any information you will share will be kept confidential and will

be used solely for academic purposes. Thank you very much for your time and

cooperation. Your help and positive response are highly appreciated.

Respectfully,

Name of the Proponents

Appendix B

QUESTIONNAIRE

Directions: Please put a checkmark (/) on your most applicable answer.

I. DEMOGRAPHIC PROFILE (Determine what is applicable to your business)

Sex
__ Male
__ Female
Age
__ 12 - 20 years old __ 41 - 50 years old
__ 21 - 30 years old __ 51 - 60 years old
__ 31 - 40 years old __ Above 60 years old
Civil Status
__ Single __ Separated
__ Married __ Widowed
__ Divorced
Occupational Status
__ Student __ Unemployed
__ Employed __ If others, please specify: ______
__ Self-Employed
Source of Income
__ Allowance __ Business
__ Employment __ If others, please specify: ______
Monthly Income
___ Below Php 10,000 ___ Php 26,000 - Php 40,0000
___ Php 10,000 - Php 25,000 ___ Above Php 40,0000

II. MARKET ANALYSIS

Directions: Please put a checkmark (/) on your most applicable answer.

(Observe the alignment of thoughts in your questionnaire. Provide choices. Take
note to make questions that are relevant to determine the demand. Demand means
the willingness and capability of your target market to buy the product/service.
Important questions that you might ask 1) Which or what product/service are you
willing to buy?)

1. Frequency of buying:
How often do you buy groceries? How often do you eat in a restaurant/ fast food? How
often do you buy this product?
❏ Daily
❏ Once a week
❏ Twice a week
❏ Once a month
❏ Twice a month
Other: Please specify__________

2. Amount/number of products consumed or bought by the target market.

E. g. How many cups/liters/grams/pieces (size) of (product) do you usually buy?
__ 1 to 3 cups/liters/grams
__ 4 to 6 cups/liters/grams
__ 7 and above cups/liters/grams

3. Where do you usually buy the product/service?

__ 7/11
__ Butter and Coffee Café
__ Café Jungle
__ Café Mate
__ Dwelling Bliss Bed & Breakfast and Café

4. Product preference
What flavor/variants of product do you usually buy? You can choose more than one.
__ Avocado
__ Banana
 __ Mango
__ Strawberry
__ If others, please specify: ______

5. How much do you usually spend _________? How much are you willing to pay
for a product?
__ Php 50 - Php 69
__ Php 70 - Php 89
__ Php 90 - Php 109
__ Php 110 and above

Other questions that you might ask:

● What type of product/product categories do you usually buy? (in the grocery, fast

food, restaurant)

● What type of payment terms preferred by your customers? (Cash, Gcash, Credit

card, etc.)

● What are your sources of information or type of promotional tools preferred by

your customers? __ Facebook __ Flyers/Leaflets __ Instagram

● Add questions which you think important/relevant to determine demand.

III. PRODUCT/SERVICE FEASIBILITY (This has something to do with your

product/service offering)

Directions. Please put a checkmark (/) on your most applicable answer.

1. If ever there is a new product/service in the market, are you willing to try our
new product/service?
__ Yes
__ No

2. What product/services you are willing to try/buy in our business? (Enumerate

all products/services you will provide?

3. How much are you willing to pay for our new product/service?
__ Php 50 - Php 69
__ Php 70 - Php 89
__ Php 90 - Php 109
__ Php 110 and above
4. Which flavors/variants do you prefer? You can choose more than one. (Based on
the variants, flavors /product categories your offer)
__ Avocado __ Orange
__ Banana __ Strawberry
__ Mango __ If others, please specify: ____

SACRED HEART COLLEGE

HIGHER EDUCATION DEPARTMENT
COLLEGE OF BUSINESS ADMINISTRATION

Date

Dear Ma’am/Sir,

Greetings of peace!

We, the college students taking up Bachelor of Science in Business

Administration at Sacred Heart College, are currently conducting a feasibility study

entitled “Feasibility Title” to gather relevant information and to assess the market

feasibility of our business idea.

The following questionnaire is developed to ask you a few questions regarding

your business operations. In this regard, may we request you to answer all the items

honestly, accurately, and thoroughly.

Rest assured that any information you will share will be kept confidential and will

be used solely for academic purposes. Thank you very much for your time and

cooperation. Your help and positive response are highly appreciated.

Respectfully,

Researchers/Proponents

QUESTIONNAIRE

PART I. BASIC INFORMATION

Instruction: Please indicate the answer on the space provided based on the
requested data. (Optional)

Name: _________________________________
Business Name: __________________________
Business Location: ____________________________________________________
Date of Establishment: __________________________

PART II. BUSINESS OPERATIONS

Instruction: Please put a checkmark ( / ) on the space that best corresponds to your
answer.

1. How much money did you invest in starting up the business?

_____ Below Php 100,000
_____ Php 100,001 – Php 300,000
_____ Php 300,001 – Php 500,000
_____ Php 500,001 – Php 700,000

2. How many hours do you operate per day?

_____ Less than 5 hours _____ 9 – 10 hours
_____ 5 – 6 hours _____ 11 – 12 hours
_____ 7 – 8 hours _____ More than 12 hours

3. How many days per week do you operate?

_____ 1 day _____ 5 days
_____ 2 days _____ 6 days
_____ 3 days _____ 7 days
_____ 4 days

4. When do you usually operate?

 _____ During weekdays only
_____ During weekends only
_____ Both weekdays and weekends
_____ Other: Please Specify _________________

5. What is the average number of customers visiting PER DAY?

_____ Below 30 customers
_____ 30 – 40 customers
_____ 50 – 60 customers
_____ 70 – 80 customers
_____ 90 – 100 customers
_____ Above 100 customers
 6. How much is your average DAILY sales?
_____ Below Php 5,000
_____ Php 13,000 – Php 14,999
_____ Php 5,000 – Php 6,999
_____ Php 7,000 – Php 8,999
_____ Php 9,000 – Php 10,999
_____ Php 11,000 – Php 12,999
_____ Php 15,000 – Php 16,999
_____ Php 17,000 – Php 18,999
_____ Php 19,000 – Php 20,999
_____ Php 21,000 – Php 22,999
_____ Php 23,000 – Php 24,999
_____ Above Php 25,000

7. What are the products/services bought by your customers? (enumerate)

8. How much is the selling price range of your products/services?

_____ Php 50 - Php 69
_____ Php 70 - Php 89
_____ Php 90 - Php 109
_____ Php 110 and above

8. What are the marketing tools you currently use? You can choose more than one.
_____ Social Media (Facebook, Messenger, Instagram, Twitter)
_____ Newspaper
_____ Flyers/Leaflets
_____ Posters/Tarpaulins
_____ Radio Advertisement
_____ Television Advertisement
_____ Website
_____ Other: Please Specify ___________________

9. What are the sales promotional strategies you currently adapt to attract
customers? You can choose more than one.
_____ Buy 1 Take 1
_____ Customer’s Loyalty Card
_____ Discount
_____ Freebies
_____ Other: Please Specify ___________________

10. Do you offer delivery services?

_____ Yes
_____ No
If yes, please specify the mode of delivery (e.g., via FoodPanda, GrabFood, Angkas,
others)
Other important Questions:
● How much is the average dine in/ purchase of your customers? (Give choices)
● Number of years in operation
● Number of employees
● Average number of customers in a day/week/month
● Type of customers of clients do they have (students, public employees/ private
employees/family)
● Add questions which you think important/relevant to determine supply.