Rubric Pitch Deck-Draft

Overall Judging Concept for the JDIC (JGU Digital Innovation Challenge)
 Throughout the judging process, the judges think of themselves as potential

investors in the companies that participate in the Challenge.
 The companies must meet the formal criteria for participation. The main aspect
judges should look at is the Value each start-up is creating and its potential to
grow.
 The company who has met the formal criteria and received the best scores from
highest number of judges will win the Challenge.
As JDIC intends to provide follow-up to teams with winning innovation ideas, through the
continuation of the Program Kreatifitas Mahasiswa (PKM) as well as other startup idea
competitions on a regional, national, and international scale. Reports should make it easier for
judges to see the opportunities and potential for successful business innovation ideas and
understand how investors will be able to track the success of the company's ideas in the actual
market.
Start-up Pitch Deck Judging Criteria
PURPOSE: The Pitch Deck is developed to explain what the company (or idea) is doing, what
customer problem it’s going to solve and present the team that can do it. Idea of the pitch deck is
to give enough information to get the reader interested in your idea and make him wish to know
more about you.
Pitch deck is not presentation, but rather visual and textual form of presenting a summary of your
idea and business behind it. Pitch deck requires planning, ability to summarise the core content
and skill to tell a good story to the reader, but also keep the focus on the main issues. Small
details can (and will) be asked later on.
Formal Criteria
 Language – English or Indonesia
 Maximum 15 slides (or less - not more) + Front cover. Any appendices must be
included within the 15 slides. (The 15 slides exclude the Front Cover).
 The Front Cover should include:
Company Name (or idea startup name) and University/Universities
Chosen Business Category
Study Program Represents
Contact details (e-mail+tel) for the company member
Content Criteria
We have provided the JDIC Regulation Guide Book as a reference for competition
participants. All participants are required to have digital elements in their business
processes, the digital business category is divided into 4 parts as follows:
1. Bisnis Digital Murni (bits and bytes)

2. Versi Digital dari Bisnis Nondigital (e-book, e-journal, e-comic)
3. Fasilitator Digital dari Bisnis Nondigital (online shop)
4. Hybrid (semuanya untuk maksimalkan pendapatan)
Good Pitch Deck usually has the following content (not necessary in the same order) and
these are the key criterias judges are looking for.
 Introduction or Elevator Pitch: One liner of your product or service
 Problem: Real problem that customer face
 Solutions: How problem can be solve
 Traction, Expertise, Momentum: Your key numbers
 Market Opportunity: Define market size & your customer base
 Market Approach & Strategy: How you grow your business
 Product or Service: Your solution
 Business Model: Key Revenue Streams
 Optional: Team & Key Stakeholders (Investors, Advisors, Partners)
 Optional: Financials
 Optional: Competition
 Optional: Investment: Your ‘Ask’ (funding, mentoring, market access etc) + short use of
resources.
Appendix A: Judges Scoring Sheet
Evaluation sheet: Pitch Deck
Team name:
POINTS POINTS with

CRITERIA WEIGHT
1-5 weighting
Introduction or Elevator Pitch 5 3 15
A quick one-liner summary that combines your vision/product and the mission of your company
Problem 5 2 10
What customer need do you fill?
Solution 5 2 10
Define the real problem you are solving and how it’s solved now.
Traction (show me the projection of results) 5 2 10

Your timeline and milestones to date, growth metrics.
Market opportunity 5 2 10
Define Your Market: What business/space you are in. Total Market Size: Customers: Clearly define exactly
who you serve, Posible Macro Trends & Insights that define market. How well the market is defined?
Market Approach & Strategy: 5 2 10
How you grow your business
Product or Service: 5 1 5
How good is your solution, is the solution doable and realistic. Does it solve the problem.
5 1 5
Business Model:
How well the key revenue streams are presented, do they feel realistic?
Optional: Team & Key Stakeholders (Investors, Advisors, Partners) 2 1 2
Is the team balanced, have the managed to recruit advisers and supporters
2 1 2
Optional: Financials
How solid are the financials, are the any proof of income?
Optional: Competition 2 1 2
How is the probleem currently solved. Who are the ones solving it? Where are you positioned in overall
market?
Optional: Investment: 2 1 2
Your ‘Ask’ (funding, mentoring, market access etc) + short use of resources.
2 1 2
Overall feel
You can give +7 to -7 points depending the Feel of The Proposal
Total max.
80
OVERVIEW OF POINTS
1 - 2 points: For the insecure, insufficient and non-satisfactory performance

3 points: For the good performance
4 -5 points: For the excellent performance with none or few inessential shortcomings

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What are the formal criteria for participating in the JDIC?

What are the main aspects judges should look at?

Overall Judging Concept for the JDIC (JGU Digital Innovation Challenge)

 Throughout the judging process, the judges think of themselves as potential

Start-up Pitch Deck Judging Criteria

1. Bisnis Digital Murni (bits and bytes)

POINTS POINTS with

Traction (show me the projection of results) 5 2 10

1 - 2 points: For the insecure, insufficient and non-satisfactory performance

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