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    Lecture 8 - The Business Canvas Model

    Uploaded by

    Fariha Mehzabin Noshin
    The document outlines the 9 building blocks of a business model canvas: 1. Value Proposition - The problem being solved and bundle of products/services to solve it. 2. Customer Segments - Groups being served. 3. Channels - How the solution is delivered to customers. 4. Customer Relations - How customers are acquired, retained and grown. 5. Revenue Streams - How value is captured from customers through various revenue sources. 6. Key Resources - Important assets required. 7. Key Activities - Most important things that must be done. 8. Key Partnerships - Network of suppliers/partners that enable the model. 9. Cost

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    Lecture 8 - The Business Canvas Model

    Uploaded by

    Fariha Mehzabin Noshin
    80 views37 pages
    The document outlines the 9 building blocks of a business model canvas: 1. Value Proposition - The problem being solved and bundle of products/services to solve it. 2. Customer Segments - Groups being served. 3. Channels - How the solution is delivered to customers. 4. Customer Relations - How customers are acquired, retained and grown. 5. Revenue Streams - How value is captured from customers through various revenue sources. 6. Key Resources - Important assets required. 7. Key Activities - Most important things that must be done. 8. Key Partnerships - Network of suppliers/partners that enable the model. 9. Cost

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    The document outlines the 9 building blocks of a business model canvas: 1. Value Proposition - The problem being solved and bundle of products/services to solve it. 2. Customer Segments - Groups being served. 3. Channels - How the solution is delivered to customers. 4. Customer Relations - How customers are acquired, retained and grown. 5. Revenue Streams - How value is captured from customers through various revenue sources. 6. Key Resources - Important assets required. 7. Key Activities - Most important things that must be done. 8. Key Partnerships - Network of suppliers/partners that enable the model. 9. Cost

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    80 views37 pages

    Lecture 8 - The Business Canvas Model

    Uploaded by

    Fariha Mehzabin Noshin
    The document outlines the 9 building blocks of a business model canvas: 1. Value Proposition - The problem being solved and bundle of products/services to solve it. 2. Customer Segments - Groups being served. 3. Channels - How the solution is delivered to customers. 4. Customer Relations - How customers are acquired, retained and grown. 5. Revenue Streams - How value is captured from customers through various revenue sources. 6. Key Resources - Important assets required. 7. Key Activities - Most important things that must be done. 8. Key Partnerships - Network of suppliers/partners that enable the model. 9. Cost

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 37

    Based on

    Business Model
    Generation

    by

    Alexander
    Osterwalder
    The Business Model Canvas
    9 Building Blocks Of A Business Model
    1. Value Proposition
    Value Proposition

    What problem are you trying to solve?


    And how: The bundle of products and
    services that create value for
    a specific Customer Segment. This is
    where you list all the features/attributes of
    your products or services that would solve
    the problem for your target segment(s)
    Elements Of Value Proposition

    Newness

    Performance
    Customization
    Getting the job done
    Design
    Brand/status
    2. Customer Segments
    – who are you trying to solve the problem for?

    the different groups of people or


    organizations an enterprise aims
    to reach and serve

    For whom are we creating value?


    Who are our most important
    customers?
    Customer Segment Types

    Mass market
    Niche market

    Segmented market
    Diversified market
    3. Channels
    - How are you going to deliver that solution to your target
    Channels

    How a company
    communicates with and
    reaches its Customer
    Segments to deliver a
    Value Proposition
    Channels

    Through which Channels do our


    CS want to be reached?

    Which channels work best?

    Which ones are most cost-


    efficient?

    How are we integrating them with


    customer routines?
    Channels Types

    Sales force

    Web sales

    Own stores

    Partner stores

    Wholesaler
    4. Customer Relations
    - The customers you just targeted: how are you going to get them, keep them and grow them
    Customer Relations

    Describes the types of


    relationships a company
    establishes with specific
    Customer Segments
    Customer Relations

    What type of relationship do


    we establish and maintain
    with customer segment?
    How costly are they?

    How are they integrated with


    the rest of our business
    model?
    Customer Relations Types

    Personal assistance

    Dedicated personal assistance


    Self-service
    Automated services
    Communities
    Co-creation
    5. Revenue Streams
    - How and what are they paying your in return for solving their problem
    Revenue Streams

    The cash a company


    generates from each
    Customer Segment (costs
    must be subtracted from
    revenues to create earnings)
    Revenue Streams

    For what value are our


    customers really willing to pay?
    For what do they currently
    pay?

    How are they currently paying?


    How much does each RS
    contribute to overall revenues?
    Revenue Streams Types

    Asset sale

    Usage fee
    Subscription fees

    Lending/Renting/Leasing
    Licensing
    Brokerage fees
    Advertising
    6. Key Resources
    - What resources would you need to make all those happen?
    Key Resources

    The most important assets


    required to make a business
    model work
    Key Resources

    What Key Resources do our


    Value Propositions require?

    Our Distribution Channels?


    Customer Relationships?
    Revenue Streams?
    Key Resources Types

    Physical

    Intellectual

    Human
    Financial
    7. Key Activities
    - what are the most important thing you have to do for the business to work?
    Key Activities

    The most important things a


    company must do to make its
    business model work
    Key Activities

    What Key Activities do our


    Value Propositions require?

    Our Distribution Channels?


    Customer Relationships?
    Revenue Streams?
    Key Activities Types

    Production

    Problem solving
    Platform/network
    8. Key Partnerships
    - who do you need by your side to make all those happen?
    Key Partnerships

    The network of suppliers


    and
    partners that make the
    business model work

    LOOK AT YOUR VALUE


    CHAIN
    Key Partnerships

    Who are our Key Partners?


    Who are our key suppliers?
    Which Key Resources are we
    acquiring from partners?
    Which Key Activities do
    partners perform?
    Partnership Types

    Strategic alliances
    between
    non-competitors
    Coopetition: strategic
    partnerships between
    competitors
    Joint ventures to develop new
    businesses
    Buyer-supplier relationships to
    assure reliable supplies
    Motivations For Creating Partnerships

    Optimization and economy


    of scale
    Reduction of risk and
    uncertainty
    Acquisition of particular
    resources and activities
    9. Cost Structure
    - How much are all those going to cost you?
    Cost Structure

    All costs incurred to operate a


    business model
    Cost Structure

    What are the most important


    costs inherent in our business
    model?
    Which Key Resources are
    most expensive?
    Which Key Activities are most
    expensive?
    Cost Structure Types

    Cost-driven

    Value-driven
    Fixed costs
    Variable costs

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