BUSINESS PLAN

A business plan is a written document that describes in detail how a

business — usually a startup — defines its objectives and how it is to go
about achieving its goals. A business plan lays out a written roadmap for
the firm from each of a marketing, financial, and operational standpoint.

Business plans are important documents used to attract investment

before a company has established a proven track record. They are also a
good way for companies to keep themselves on target going forward.

Although they're especially useful for new businesses, every company

should have a business plan. Ideally, the plan is reviewed and updated
periodically to see if goals have been met or have changed and evolved.
Sometimes, a new business plan is created for an established business
that has decided to move in a new direction.
The Need for a Business Plan

• The business plan is prepared using a scientific approach

in determining possible business situations considering the
different perspective of people who are interested in the
business.

• The business plan is actually the roadmap of the new

business. It is the roadmap of the entrepreneur. It provides
a clear direction to any uncertain business endeavor.
 However, there is another written document that
must be prepared and is of equal importance on the
business plan. This is the feasibility study which
serves as the forerunner of the business plan.

In general, two major tests are conducted every

time a new business idea is created, namely, the test
of possibility and the test of feasibility.
Major Parts of the Business Plan

1. Introduction
2. Executive Summary
3. Environmental Analysis
4. Business description
5. Organizational Plan
6. Production Plan
7. Operation Plan
8. Marketing Plan
9. Financial Plan
10.Appendix
1. Introduction
The introduction presents the general perspective of the
business. It may consist of one to two pages. It includes the
following sections:

1. Proposed name of the business

2. Address of the business
3. Name of the owner or owners
4. Description of the business
5. Location of the business
6. Funding requirement and source
2. Executive summary

This section outlines the company and includes the mission

statement along with any information about the company's
leadership, employees, operations, and location.

Must include the following sections

1. Vision, Mission, Goals, and Objectives of the business

2. Business model
3. Business and product position
4. Wealth improvement approaches
5. Parties supporting the business
Vision, Mission, Goals, and Objectives

A vision is a vivid mental image of what you want your business to be

at some point in the future, based on your goals and aspirations. Having a
vision will give your business a clear focus, and can stop you heading in
the wrong direction.

A vision statement captures, in writing, the essence of where you want

to take your business, and can inspire you and your staff to reach your
goals.

A vision statement should communicate your long-term business

goals, and it should reflect your view of the world and your business's
place in it.
Your vision statement might be inspired by certain aspects of your
business, such as:

• finances (e.g. to sustain and support your family)

• reputation (e.g. among customers, staff, competitors)
• service quality standards (e.g. to make customers a priority)
• growth (e.g. you offer new products, innovate, get more customers,
increase locations)
• passion (e.g. that you and your staff enjoy what you do)
• sustainability (e.g. that you are financially and environmentally
sustainable).

You should also think about what inspired you to start a business,
and what business values and principles are important to you.
Make sure your vision statement:

 is clear and written in plain English (i.e. no jargon or

'business speak')
 is passionate, powerful and memorable
 is short and says a lot in a few words
 is realistic (i.e. in terms of your resources, capabilities
and growth potential)
 describes the best outcome (ideal state) for your
business
 doesn't use numeric measures of success
 helps build a picture in people's minds.
Example vision statements:

1. 'There will be a personal computer on every desk running

Microsoft software.' (Microsoft's original vision statement)
2. 'Our vision is to be earth's most customer centric company; to
build a place where people can come to find and discover
anything they might want to buy online.' (Amazon.com)
3. 'To build a community of coffee lovers in Brisbane, by serving the
best coffee at the best possible prices.' (local café)
4. 'Our salon will change the way you think about a haircut, and
leave you glowing both inside and out.' (local hairdresser)
Mission Statement

A sentence describing a company's function, markets and

competitive advantages; a short written statement of your
business goals and philosophies.

A mission statement defines what an organization is, why it

exists, its reason for being. At a minimum, your mission
statement should define who your primary customers are,
identify the products and services you produce, and describe
the geographical location in which you operate.
Note:

A mission statement is intended to clarify the

what, who, and why of a company. On the other hand,
a vision statement describes where the company
wants a community, or the world, to be as a result of
the company's services. A mission statement is the
roadmap for the company's vision statement.
3. Environmental Analysis
A strategic tool. It is a process to identify all
the external and internal elements, which can
affect the organization's performance.
The analysis entails assessing the level of
threat or opportunity the factors might present.
These evaluations are later 
translated into the decision-making process. The
analysis helps align strategies with the firm’s
environment.
An environmental analysis, or PESTEL analysis, categorizes
the changes and forces that affect your startup either directly or
indirectly through your customers, suppliers and competitors.
PESTEL is an acronym that stands for the Political, Economic,
Social, Technological, Economic, and Legal market forces. This
type of analysis is usually conducted in the process of preparing
a strategic plan, with the goal being to identify 
threats and opportunities for your business.
PESTEL is a common framework for conducting this macro-
environmental scan that summarizes high-level trends as they
relate to your target customers, markets and technology.
4. Business Description
The next section that should appear in your
business plan is a company description. It’s best to
include key information about your business, your
goals and the customers you plan to serve.

Your company description should also discuss

how your business will stand out from others in the
industry and how the products and services you’re
providing will be helpful to your target audience.
5. Organization Plan

Your business plan will outline the way that your

organization will be set up. You’ll introduce your company
managers and summarize their skills and primary job
responsibilities. If you want to, you can create a diagram that
maps out your chain of command.

Don’t forget to indicate whether your business will operate

as a partnership, a sole proprietorship or a business with a
different ownership structure. If you have a board of directors,
you’ll need to identify the members.
6. Production Plan

A production plan is just one part of an overall business plan, and it

serves as a road map for future production activities. A production plan
gets a small business idea one step closer to becoming a reality.

The purpose of a production plan is to lay out the schedule of

production and how the business owner plans to maintain that
schedule. It is a medium-range plan that takes into account the current
supply and demand factors involved in the company's production.

It’s a good idea to mention your suppliers, too. If you know how
much it’ll cost to make your products and how much money you’re
hoping to bring in, those are great details to add. You’ll need to list
anything related to patents and copyright concerns as well.
7. Operation Plan

An Operational Plan is a highly detailed plan that provides a clear

picture of how a team, section or department will contribute to the
achievement of the organization's goals. The operational plan maps out
the day-to-day tasks required to run a business and cover.

The plan covers the what, the who, the when, and how much:

•What - the strategies and tasks to be achieved / completed

•Who - the individuals who have responsibility for each task strategy/ task
•When - the timeline for which the strategies/tasks must be completed
•How much – the financial resources available to complete a strategy/task
8. Marketing Plan
In your business plan, it’s important to
describe how you intend to get your products
and services in front of potential clients. That’s
what marketing is all about. As you pinpoint the
steps you’re going to take to promote your
products, you’ll need to mention the budget
you’ll need to implement your strategies.
9. Financial Plan

In the final section of your business plan, you’ll reveal the

financial goals and expectations that you’ve set based on
market research. You’ll report your anticipated revenue for
the first 12 months and your annual projected earnings for
the second, third, fourth and fifth years of business.

If you’re trying to apply for a personal loan or a small

business loan, you can always add an appendix or another
section that provides additional financial or background
information.
 The financial section of your business plan
determines whether or not your business idea
is viable and will be the focus of any investors
who may be attracted to your business idea.
The financial section is composed of three
financial statements: the income statement, the
cash flow projection, and the balance sheet. It
also should include a brief explanation and
analysis of these three statements.
10. Appendix

Think of your business plan as the narrative that tells the story,
while the appendix is where you put the factual information that
supports it. The appendix fleshes things out with details that help
corroborate and support the plan you have presented.

The appendix will be the final section of your business plan,

and just as with every other part, take the time to meticulously
prepare these supporting materials, especially if you’re presenting
the information to a potential lender or investor. The care and
thoroughness you put into your backup documents will be a big
clue to your readers about your general approach to business, and
could help sway opinion one way or the other.
Here is a full list of items you might want to prepare for your appendix:

Credit histories for both the business and its owners

Business and personal tax returns
Resumes of the owners and key management (required)
Photos of your products or their prototypes (required)
Samples of marketing materials, logos, and mockup ads (required)
Reference letters from business associates and community leaders
Details of your market research studies
Information about your competitors
Press clippings about you and the business
Any relevant news articles on your product or industry
Legal documents such as your incorporation papers, shareholder certificates, etc.
Copies of patents, permits or licenses you hold
Copies of your property and equipment leases or rental agreements
Contact info for your professional staff, including your accountant and attorney
Contracts for current or future work
Spreadsheets and documentation for financial projections
 Group 1 - Coffee Shop Group 5 - Review Center
   
Karol Bercero (Leader) Fitri Cerado (Leader)
Albert Vicente Nicole Grace Yuste
Airone Yap Daniele Gogoling
Brianna Taclindo Althea Serentas
Kimberly Wong Jairo Amadeo
Czarina Beatisula  
 
Group 2 - Food Delivery Group 6 - (Pet Shop or Fitness Gym)
   
Kathleen Tanate (Leader) Christian Oliver Ang (Leader)
Mark Damariñas Naomi Bacuado
Ella Jamora Vette Fermillan
Andrea Wong Gene Valencia
Felynne Torbolento Raymond Jamora
  Dani Zapico
 
Group 3 - Skin Care (Clinic or Essentials) Group 7 - Trading Company
   
Kyla Galvan (Leader) Abegail Ang (Leader)
Liezl Diamante Karyll Gonzaga
Treena Lim Dexter Go
Jennie Sevilla CJ Nacional
Marianka Wata Jerimae Sevilla
   
Group 4 - Clothing Line Group 8 - Shoes Store
   
Princes Kristine Joy Lim (Leader) Miko Bualan (Leader)
Hannah Boholst Olsen Provido
Jewel Canonigo Lila Gunther
Antonette Castrojo Paul Soledad
Kaila Agreda Dwight Liquit