CORPORATE DECK

Introduction

Crystal Hues was established in 1989, incorporated as a Public Limited

#Since 1989
Company in 1995 under Indian Companies Act.

Content (writing, translation, localization), Creative and Promotion

#Integrated Services
services – All three components of communication lifecycle.

#200+ Languages 150+ full time employees, multi-skilled domain specialists, empanelled
native professionals in 200+ language combination
Image
A wonderful

#Robust Infrastructure In-house facilities ensure smooth integration with downstream processes
serenity has
taken

and delivery as per specifications

possession
of my entire
soul
Introduction

#Scalable Scalability of resources and infrastructure to meet customers’ varying

needs. Secure processes ensure confidentiality.

#3000+ Clients Works with more than 3,000 clients

#ISO Certified The processes and procedures are ISO 9001:2015 and ISO/IEC
27001:2013 certified by DNV-GL, and are part of D&B verified database
since 90's. Strict adherence Image
to statutory and legal compliances.
A wonderful
serenity has
taken
possession
of my entire
soul
Vision & Mission

Mission
To provide high quality Content, Creative and
Vision Promotion services

Ensure our prices are comparable to

Contribute to our customer’s
freelancers and competition.
success through our content,
creative, promotion services.
Exceed customer expectations not mere
customer satisfaction.

Ensure diversity and collaborative growth.

Stable, Secure Organization

More than 3,000 Clients Seven offices in south Asia

including multinationals, Over 80% revenues along with associates in 33
Governments establishments, contributed by returning International cities ensures
Corporate houses, Advertising clients native in-country professional
companies, etc. expertise and wider coverage.
Stable, Secure Organisation

CISCO fire-walled, UTM implemented,

NDA with each employee/ restricted bio-metric access, visitors logs,
resource to ensure CCTV monitored, guarded facilities.
confidentiality.

Profit making debt-free Latest software from leading technology

company. providers including Microsoft, Adobe
Quark, Autodesk, Symantec, Corel, etc.
Specialised Business Verticals

ADVERTISING AGENCY
 LOCALIZATION SERVICES
  DIGITAL MARKETING SOFTWARE DEVELOPMENT

www. chlworldwide.com www.chllocalization.com www. chldigital.com www. chlsoftech.com

Integrated services - Content, Creative, Promotion services – the three components of

communication lifecycle delivered through 4 specialised verticals.

Each vertical has dedicated specialized industry experts who offer highly customized
solutions that are just right for you.

These four verticals operate as an individual entity or work together to deliver solutions for
your communication needs, seamlessly. 

Integrated Approach
• ADVERTISING & BRAND • WEB APPLICATION
BUILDING DEVELOPMENT AND
• PRINT ADVERTISING & RADIO MAINTENANCE
SPOTS • SOFTWARE CONSULTANCY
• TELEVISION COMMERCIALS SERVICES
AND CORPORATE FILMS • WEBSITE DESIGNING &
DEVELOPMENT
• OUTDOORS, OOH, TRANSIT

• TRANSLATION LOCALIZATION • SOCIAL MEDIA

TESTING • PAID SEARCH & SOCIAL
• MULTILINGUAL VOICE-OVER • SEO, ORM
• VOICE TRANSCRIPTION • MEDIA PLANNING
• MULTILINGUAL SUB-TITLING • PROGRAMMATIC BUYING
• OUTSOURCED PROJECT • MARKETING AUTOMATION
Operations

Executes around 40 projects (big/small) a

day, each project involves a minimum of 4
experts from diverse domains.

Translation and localization of around 40 Million

Words per year

Most projects involve use of technology including DTP,

Voiceover, subtitling, source integration, presentation, GUI, etc.

Technology partners with SDL Trados, industry leading technology for

translation industry.
Operations

Success Rate on Quality of 99.7%.

Team of 150 Strong Professionals of Project Managers,

Localization Engineers, In House Translators, Quality
Assurance and DTP Team.
Multiple internet servers based in US and India
on both Linux and Windows platforms,
redundant ISPs.

Paperless office with integrated systems, real-time enterprise resource

planning, automated project management and quality control, online
administration and knowledge bank management.
 Quality Systems

1 PMS 2 6 Step QC

CHL uses CHL-PMS (Project Management The 6-step Quality Control (QC) process
System), a proprietary WAN-based workflow involves Project Analysis, Project Planning,
system to ensures strict adherence to quality Resource Allocation, QA review, Specialist
control process along with real time monitoring review, Feedback and delivery.
of projects and resource management.

4 Confidentiality
3 Automated Monitoring
Restricted access to information on need-to-
Real-time automated monitoring of projects
know basis to ensure information release
through the various stages, from initiation to
ensures confidentiality.
delivery to feedback and storage.
Content Services - 70+ Languages
Translation Copy/Content writing
Localization & Testing
Sub-titling - multilingual
Transcription
Voice-over - multilingual
Linguistic staffing
DTP
Interpretation
Pre-press services
Proofreading/Editing
Back-office Support

CHL Localisation has in-house Translators, DTP specialists, Graphic

engineers, Multimedia and IT engineers to ensure delivery of your project as
a ‘finished product’ be it a printed document, website, presentation, software
interface or help file.
Content Services - Languages Offered

Asian Languages
Burmese | Bangladeshi | Chinese | Dari | Indonesian | Japanese | Khmer | Korean | Kurdish | Malay | Malagasy |
 Nepalese | Pashto | Singhalese | Sorani | Sylheti | Thai | Tagalog | Vietnamese
Middle East & Eastern European Languages
Albanian | Arabic | Bulgarian | Croatian | Czech | Estonian | Farsi | Hebrew | Hungarian | Mongolian | Polish | Romanian |
Russian | Serbian | Slovenian | Slovak | Tajik | Turkish | Ukrainian | Uzbek
European Languages
Danish | Dutch | Finnish | French | Flemish | German | Greek | Icelandic | Italian | Maltese | Norwegian | Portuguese |
Spanish | Swedish
Indian Languages
Assamese | Bengali | Gujarati | Hindi | Kannada | Malayalam | Marathi | Oriya | Punjabi | 

Tamil | Telugu | Urdu
African Languages
Afrikaans | Amharic | Lingala | Swahali | Somali | Twi | Zulu
Qualifications- Content writers/ Translators

Min. 5 years experience PG/ MPhil

Experience of at least 5 years as M.Phil or at least a postgraduate
a professional translator/content in the specific language along
writer and established credentials with proven subject matter
in the domain of specialization. expertise.

Only native translators

Only Certified Translators
He/she should be in-country native Most of our translators are
speaker of the target language or at Certified Translators.
least 7 years of cultural, literary
exposure of the target language
country.
Best Practices

CHL Localization is associated with GALA (Globalization and Localization Association)

The Globalization and Localization Association is the largest global non-profit association
within the language industry, providing resources, education, ideas and research for
companies working with translation services, language technology and content
localization.

The translator and other resources working on your project are certified professional and
domain experts ensuring not just linguistic capabilities but includes professional domain
knowledge and experience.
Project Workflow
Step 1: Project Analysis
• Gather project requirements, Confirm client objectives
• Analyze client original documentation
• Establish delivery requirements and time line
First Step
• Obtain existing glossaries, reference materials, translation
memory from client if required.
Second Step Step 2: Project Planning – Prepare
• Files for Translation
• Organize resources, translation team
Third Step
• Establish project schedule
Step 3: Project Management
Fourth Step
• Start linguistic process
• Prepare file for Memory Tools, if required
• Document handed over to the linguistic experts for translation
Step 4: Translator Management
• Language combination specialist
• Domain specialist, Experienced native professional
• Delivery schedule and milestones
Project Workflow

Step 5: Review – Quality Check

• Translators verify consistency of terminology, linguistic
accuracy
• Proofreading done by translators (if cost approved by client)
Fifth Step • In-house Review by QA Team

Sixth Step Step 6: In-Country Review – Quality Check with Client

• Assess client comments
Seventh Step • Revise as appropriate
• Update translation memory if required

Step 7: Approval & Delivery – Final QC and Delivery

• Obtain final approval from client
• Assess customer satisfaction
• Archive information
• Deliver product in requested format
Translation Quality Control
Translation Quality Control
Translation quality control process are enumerated below:

Translation Controls

For quality results the translator should

• be a specialist in the text involved
• be a specialist in the language combination
• be a professional with academic qualifications
• have necessary skills, experience
• be a native resident of the country of the language

Checking Controls

• Use of client and subject specific glossary

• Ensure layout synchronization
• Compare the translation with original text manually.
Translation Quality Control
Editing Controls *
• Create and update terminology bank
• Verify stylistic, tone and nuance issues.

Proof Reading Controls

• Verify cultural localization issues like numbers, currency, date,
time, etc.
• Verify sensitivity issues relating to graphics, music and
designs.
• Verify File-naming and coding conventions.

Revision Controls
• Verify translation and compare with source text.
• Ensure implementation of glossaries (if provided by client)

Review Controls
• Ensure use of specific glossary (if provided by client).

* Only if client confirm cost for Editing and proofing (TEP process).
Growing Client List
 GET IN TOUCH
SDF K-11, NSEZ, Noida-201305
(UP) INDIA
Tel.: +91-120-4613200 | Fax:
+91-120-4613299
E-mail : info@crystalhues.com
Website: www.crystalhues.com

New Delhi | Noida | Bangalore | Chennai | Hyderabad | Gujarat