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    Assignment Question For Marketing Management

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    Dipti Baghel
    This document contains 13 questions related to marketing management for an MBA assignment. The questions cover topics such as: 1) The importance of studying consumer behavior in marketing management. 2) The concept of the marketing mix and the rationale for an extended marketing mix for services. 3) How the marketing environment affects Indian marketing concepts and how market segmentation scope may change with the opening of the Indian economy.

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    Assignment Question For Marketing Management

    Uploaded by

    Dipti Baghel
    1K views2 pages
    This document contains 13 questions related to marketing management for an MBA assignment. The questions cover topics such as: 1) The importance of studying consumer behavior in marketing management. 2) The concept of the marketing mix and the rationale for an extended marketing mix for services. 3) How the marketing environment affects Indian marketing concepts and how market segmentation scope may change with the opening of the Indian economy.

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    This document contains 13 questions related to marketing management for an MBA assignment. The questions cover topics such as: 1) The importance of studying consumer behavior in marketing management. 2) The concept of the marketing mix and the rationale for an extended marketing mix for services. 3) How the marketing environment affects Indian marketing concepts and how market segmentation scope may change with the opening of the Indian economy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views2 pages

    Assignment Question For Marketing Management

    Uploaded by

    Dipti Baghel
    This document contains 13 questions related to marketing management for an MBA assignment. The questions cover topics such as: 1) The importance of studying consumer behavior in marketing management. 2) The concept of the marketing mix and the rationale for an extended marketing mix for services. 3) How the marketing environment affects Indian marketing concepts and how market segmentation scope may change with the opening of the Indian economy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Shri Shankaracharya Institute of Professional Management &

    Technology
    P.O. Sejbahar, Mujgahan, Raipur (C.G.)

    ASSIGNMENT QUESTION

    Name of Program: Master of Business Administration Semester: 2nd


    Branch: Management Subject Code: 576213(76)
    Subject: Marketing Management

    1. Elaborate the importance of studying Consumer Behavior in Marketing management.


    2. Explain the concept of Marketing Mix. Discuss the rationale for extended marketing
    mix for services.
    3. What do you mean by marketing environment? How does it affect the Indian marketing
    concepts?
    4. Discuss the scope and relevance of the concept of market segmentation. will the scope change
    with the opening of Indian economy? Illustrate how firms would be benefited in marketing their
    products and services by segmentation.
    5. How would you differentiate between organizational buying and individual buying?
    6. What would be suitable segmentation basis for the following and why?
    (i) Premium brand of after shave lotion
    (ii) Rs. 1 lac small car proposed by a leading Indian car manufacturer (TATA NANO)
    7 Discuss the implications of new product development decision on the business enterprise.
    8. What are the various stages of the new product development and launch. Explain with examples.
    9. Personal selling focuses in on personal “or one to one” selling. It involves an individual sales
    man or a sales team establishing and building a profitable relationship with customers over a period
    of time through a series of steps. Explain the steps in the personal selling process which helps in the
    successful sales.

    10. Describe the stages in consumer decision making process.


    11. Suppose you are the Marketing manager of a banking firm. Your bank has opened its first
    branch overseas. What factor do you think will affect the choice of marketing the most and why?
    12. A brand is a composite set of beliefs and associations in the mind of consumers. In brand
    development, as a part of branding strategy decision, the brand manager can decide to create new
    brand elements for the new products, apply some of the existing brand elements to the new
    product, or use a combination of existing and new brand elements to the existing and new
    products. Explain the different branding strategies used by the companies for their range of
    products.
    13. How would you differentiate between organizational buying and individual buying

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