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    Samsung VS Apple

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    Jewel Mae Mercado
    This document is a term paper submitted by four students to their professor focusing on the balance sheets of Samsung and Apple. It provides background information on both companies, describing how Samsung started as a small trading company in 1938 and has since grown into a large conglomerate, while Apple was founded in 1976 by Steve Jobs and Steve Wozniak to make user-friendly computers. It also notes that together Samsung and Apple control around two-thirds of the global smartphone market. The paper is organized into sections that will cover the strengths and weaknesses of each company, their products and services, organizational structure, performance analysis from different perspectives, and references.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Samsung VS Apple

    Uploaded by

    Jewel Mae Mercado
    56 views3 pages
    This document is a term paper submitted by four students to their professor focusing on the balance sheets of Samsung and Apple. It provides background information on both companies, describing how Samsung started as a small trading company in 1938 and has since grown into a large conglomerate, while Apple was founded in 1976 by Steve Jobs and Steve Wozniak to make user-friendly computers. It also notes that together Samsung and Apple control around two-thirds of the global smartphone market. The paper is organized into sections that will cover the strengths and weaknesses of each company, their products and services, organizational structure, performance analysis from different perspectives, and references.

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    This document is a term paper submitted by four students to their professor focusing on the balance sheets of Samsung and Apple. It provides background information on both companies, describing how Samsung started as a small trading company in 1938 and has since grown into a large conglomerate, while Apple was founded in 1976 by Steve Jobs and Steve Wozniak to make user-friendly computers. It also notes that together Samsung and Apple control around two-thirds of the global smartphone market. The paper is organized into sections that will cover the strengths and weaknesses of each company, their products and services, organizational structure, performance analysis from different perspectives, and references.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    56 views3 pages

    Samsung VS Apple

    Uploaded by

    Jewel Mae Mercado
    This document is a term paper submitted by four students to their professor focusing on the balance sheets of Samsung and Apple. It provides background information on both companies, describing how Samsung started as a small trading company in 1938 and has since grown into a large conglomerate, while Apple was founded in 1976 by Steve Jobs and Steve Wozniak to make user-friendly computers. It also notes that together Samsung and Apple control around two-thirds of the global smartphone market. The paper is organized into sections that will cover the strengths and weaknesses of each company, their products and services, organizational structure, performance analysis from different perspectives, and references.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Kingfisher School of Business and Finance

    Lucao District, Dagupan City

    A term paper in Cost Accounting focusing on Balance

    Submitted by:

    Avecilla, Mariella Jane

    Barrozo, Jenah Dean

    Lincod, Jhanna Jhessel

    Mercado, Jewel Mae

    Submitted to:

    Mary Grace I. Pasaoa, CPA

    March 2018
    I. COMPANY BACKGROUND

    The competition to wow consumers has been intensely fought between Apple
    and Samsung Electronics for years. They claim a duopoly over the premium part of
    the smartphone market. Together they control around two-thirds of the global market
    (Apple claims 44% of smartphone revenues and Samsung 22%; UBS, 2013). And
    today the competition between these two companies still arises.
    The Samsung Group is a South Korean based conglomerate company that
    includes a number of subsidiaries. With only 30,000 won (about $27 USD), Lee
    Byung-chull started Samsung on March 1 in 1938, as a trading company based in
    Taegu, Korea. The small company of only 40 employees started as a grocery store,
    trading and exporting goods produced in and around the city, like dried Korean fish
    and vegetables, as well as its own noodles.
    The company has released around 46 smartphones and 27 tablets just in
    2014 due to numbers of employees. The South Korean company went
    from shipping 2.4 million smartphones worldwide in the first quarter of 2010 to
    over 79 million units in the first quarter of 2017 alone.
    On the other hand, Apple Inc. is an American multinational company
    headquartered in Cupertino, California that designs, develops, and sells consumer
    electronics, computer software, and online services. Apple Computers, Inc. was
    founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who
    brought to the new company a vision of changing the way people, viewed computers.
    Jobs and Wozniak wanted to make computers small enough for people to have them
    in their homes or offices. Simply put, they wanted a computer that was user-friendly.
    According to the biography of Steve Jobs, the name was conceived by Jobs after he
    returned from apple farm. He apparently thought the name sounded “fun, spirited
    and not intimidating.”
    At present, Apple has opened 500 retail stores across 18 countries,
    including 272 in the United States and 228 elsewhere, since May 2001 In 2016,
    Apple shipped, on average, nearly 54 million units per quarter. In the fourth
    quarter of 2017, 46.68 million iPhones were sold worldwide. In the 2016 fiscal
    year, Apple sold 211.88 million iPhones.

    II. STRENGHTS AND WEAKNESSES


    III. PRODUCTS AND SERVICES OFFERED
    IV. ORGANIZATIONAL STRUCTURE
    V. PERFORMANCE ANALYSIS
    A. Customer’s Perfective
    B. Learning and Growth

    C. Financial Perspective
    D. Internal Business Process
    VI. REFERENCES

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