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    Apple Inc.: Think Different!

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    Julian
    Apple was founded in 1976 and has since transformed into a multinational technology company through innovative products like the iMac, iPod, iPhone and iPad. It invests heavily in research and development, takes risks by cannibalizing its own products, and uses creative marketing strategies to gain loyal customers. These factors have helped Apple dominate markets for computers, smartphones and other devices, achieving a market value of over $750 billion as of 2017.

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    Apple Inc.: Think Different!

    Uploaded by

    Julian
    18 views21 pages
    Apple was founded in 1976 and has since transformed into a multinational technology company through innovative products like the iMac, iPod, iPhone and iPad. It invests heavily in research and development, takes risks by cannibalizing its own products, and uses creative marketing strategies to gain loyal customers. These factors have helped Apple dominate markets for computers, smartphones and other devices, achieving a market value of over $750 billion as of 2017.

    Original Description:

    Historia apple.

    Original Title

    appleinc-170620183025

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    Apple was founded in 1976 and has since transformed into a multinational technology company through innovative products like the iMac, iPod, iPhone and iPad. It invests heavily in research and development, takes risks by cannibalizing its own products, and uses creative marketing strategies to gain loyal customers. These factors have helped Apple dominate markets for computers, smartphones and other devices, achieving a market value of over $750 billion as of 2017.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views21 pages

    Apple Inc.: Think Different!

    Uploaded by

    Julian
    Apple was founded in 1976 and has since transformed into a multinational technology company through innovative products like the iMac, iPod, iPhone and iPad. It invests heavily in research and development, takes risks by cannibalizing its own products, and uses creative marketing strategies to gain loyal customers. These factors have helped Apple dominate markets for computers, smartphones and other devices, achieving a market value of over $750 billion as of 2017.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 21

    APPLE INC.

    Think Different!
    HISTORY
    Apple was founded on April 1, 1976, by
    Steve Jobs, Steve Wozniak and Ronald
    Wayne.

    1984: The Macintosh was INTRODUCED.

    1998: Apple introduced the all-in-one iMac.

    1999: The iBook CAME UP.

    AND THE INNOVATIONS CONTINUED..


    SINCE THEN, APPLE HAS TRANSFORMED INTO A MULTINATIONAL
    TECHNOLOGY COMPANY THAT DESIGNS, DEVELOPS, AND SELLS CONSUMER
    ELECTRONICS, COMPUTER SOFTWARE, AND ONLINE SERVICES.
    The Apple Ipod, where it all started…
    Apple’s next-largest product launch after the iPod was the iPhone, its 2007 entry to the cell
    phone industry. With core innovative features which were never seen before, the
    cumulative sales of iPhone reached $1.1 million in just 3 months after its release!

    Touch Screen Board

    Virtual Keyboard

    Internet & Email capabilities


    Apple has transformed the way people listen to music,
    play video games, talk on the phone, and even read
    books. The company’s revolutionary product innova-
    tions are the reasons why the company topped
    Fortune’s Most Admired Companies list every year
    from 2008 to 2014.
    KEY COMPETITORS
    COMPUTERS CATEGORY COMPETITORS
    KEY COMPETITORS
    SMARTPHONE CATEGORY COMPETITORS
    But, Apple
    has always
    been on the
    top.

    WHY?
    WHY?
    Huge Investment on R&D
    Cannibalizing Existing Products
    A desire to take risks
    Aggressive and Creative
    Marketing Strategies
    Gaining the brand loyalty of its
    consumers
    1. HUGE INVESTMENTS ON R&D

    Apple spent $10.39 billion on R&D in 2016 - its highest annual spend ever, among all its other departments.
    2. CANNIBALIZING EXISTING PRODUCTS

    “If you don’t cannibalize yourself, someone else will”


    - Steve Jobs -
    3. A DESIRE TO TAKE RISKS

    The Company depends on component and product manufacturing and logistical services
    provided by outsourcing partners, & performance also depends on support from third-party
    software developers.
    4. DEVELOPING AGGRESSIVE AND CREATIVE MARKETING STRATEGIES

    Apple has always used creativity in its mass communication techniques, whether it be Print ads or
    Television commercials. The 1984 “ Super Bowl” advertisement is still considered as the greatest
    advertisement of all time!
    5. GAINING THE BRAND LOYALTY OF ITS CONSUMERS

    Recent customer surveys by 451 Research measured a 99% customer satisfaction rate for iPhone 6S and 6S
    Plus and a 97% satisfaction rate for the iPad Air 2. The survey also suggests that the loyalty rate for the
    iPhone is almost twice as strong as the next highest brand.
    Although Apple has messed up quite a lot of times with its products, its
    customers are incredibly forgiving and patient.

    WHY?

    Well, it’s mainly because of the late, great Steve Jobs. Apple is Apple
    because they’re essentially thinking of Steve.
    SO,WHAT IS THE
    CURRENT VALUE
    THIS APPLE?
    As of May 2017, the California
    based Tech. Giant was valued
    at $752 billion!

    Fun fact: The GDP of the whole country of Pakistan amounts to $350 billion.
    WHAT’S NEXT FOR APPLE? AUGMENTED REALITY

    IHOLOGRAPHIC IMAGES

    DRIVERLESS CARS
    S
    U HISTORY A DESIRE TO TAKE RISKS

    &
    M INNOVATION
    CREATIVE
    CANNIBALIZING
    M MARKETING
    EXISTING PRODUCTS
    STRATEGIES
    A GAINING

    CONSUMER
    R
    LOYALTY
    FUTURE PLANS
    Y KEY COMPETITORS
    HUGE INVESTMENT AND MARKET

    ON R&D DOMINANCE
    DISCLAIMER

    These slides were created by Shail


    Daswani, IIT Kharagpur during a
    Marketing Internship by
    Prof. Sameer Mathur ,IIM
    Lucknow

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