43S - MBA - 033 - Project Synopsis or Summary
43S - MBA - 033 - Project Synopsis or Summary
43S - MBA - 033 - Project Synopsis or Summary
To Mangalore”
Project Stream: A
Project reference number: 43S_MBA_015
Name of students:
1. Name: Sujit Chandrashekar Hegde
USN No.: 4SF18MBA82
Email id: sujit.mba18@sahyadri.edu.in
Mobile No: 7019040790
2. Name: Deeksha B
USN No.: 4SF18MBA19
Email id: deeksha.mba18@sahyadri.edu.in
Mobile No.: 8971668169
Introduction
India has shown strong growth in female entrepreneurship over the past couple of years and
more women are pursuing their careers in this direction and continuing to make notable
progress in entrepreneurial landscape. With the constant evolution in the Indian startup
ecosystem, more and more women are pursuing the company dream and succeeding in their
projects.
In India, because of culture & traditions, women are supposed to perform household activities
& take care of family because of these reasons women entrepreneurship is very low. But due
to the widespread of education and social awareness during last three decades now women
are showing interest in starting their own venture. Hence there is a considerable growth of
women entrepreneurs. Now a day’s in Indian women are willing to accept challenges &
assume responsibility in economic social, political group. Generally, they engage them in tiny
or small cottage industries but recent study show women have been starting ventures in all
the sector equivalent to men.
Women Entrepreneurship
Research Methodology:
The data required for the study is collected from both primary and secondary sources.
The primary data was collected through personal interview method & through Google forms
by mailing to respondents. In addition, the direct contact and discussion with the women
entrepreneurs in Mangalore. The secondary data is collected from both print and electronic
media like books, journals, periodicals, conference paper, working paper, blogs and websites.
Sample size: 161 women entrepreneurs.
51%
50%
50%
49%
49%
49%
48%
Married Unmarried
Percentage
interpretation:
From the above table and graph, we understood that out of the total responses 51% that is 82
are married and 49% that is 79 are unmarried.
15.00%
8.90%
10.00%
5.00%
0.00%
Below 25 25-30 31-40 41-50 51 and above
Percentage
Interpretation:
From the above table and graph, we understood that out of the total responses from the
survey, 35.7%respondents are under energetic age group of below 25, 21.7% respondents
comes in the age group of 25-30, 16.6% respondents comes in the age group of 31-40 while
17.2% respondents from the survey comes in the age group of 41-50 and 8.9% respondents
comes in the age group of 51 and above.
Percentage
Interpretation:
From the survey, we understood that out of the total responses, 21% of the respondents have
the educational background with primary, while 22.9% of the respondents have done SSLC,
36.9% have completed graduation and 19.1% of the respondents have done post-graduation
from the survey to become an entrepreneur.
25.00%
18.60%
20.00%
13.50%
15.00%
10.00% 5.80%
5.00%
0.00%
Sole proprietor Joint family Partnership Pvt. Ltd Cooperative
Percentage
From the above table and graph, we observed that 29.5% out of the respondents, women
entrepreneurs started as a sole proprietor while form of the organization of 32.7% is joint
family, 18.6% are partnerships, 13.5% are private limited and 5.8% are cooperative.
20.00%
15.00% 9.60%
10.00% 5.70%
5.00%
0.00%
House wife Student Employment Family Social Worker
Business
Percentage
Interpretation:
From the above table and graph, it is observed that out of the total respondents 22.3% are
house wives, 34.4% are students, 28% are employed while 9.6% are running family business
and 5.7% are social workers.
percentage
Interpretation:
From the above and graph, we observed that many reasons have made the women to start a
business by themselves. Out of the total respondents, 18.5% respondents were unemployed,
25.5% respondents had dissatisfying jobs, 19.7% respondents started a business to use their
idle fund while 24.8% women started to use their technical skill by starting up a business and
11.5% of the respondents start their business to use their leisure time on hand.
Percentage
Interpretation:
From the above data, we observed that, women had many opponents before becoming an
entrepreneur.
Out of the total respondents, we found that 25.5% respondents agreed that they had
opponents from their husband before starting the enterprise, 21.7% are parents while 26.1%
were in-laws and 26.7% were relatives.
Weaknesses
20.00% 18.70%
17.40% 16.80%
18.00% 16.10% 16.10%
14.90%
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
e s ty ss k an
dg es il i le ris lo
le s in ob is d
ow bu te ng
kn of
m on la etti
h of k ati l cu g
pt ea c er a n
e id La en
c yi
-d g No la
in No ea De
of Id
ck
La
Percentage
Interpretation:
From the survey, we found that there are weaknesses to the women entrepreneurs while
running the business.16.1% of the respondents have stated that when they did not have proper
idea about the business. 14.9% lack of in-depth knowledge regarding its marketing and
manufacturing and 16.8% calculating the risk is very important in a business when it does not
happen, it becomes a problem to the entrepreneur mainly to run a business. 16.1% mobility is
a weakness for them being entrepreneurs they could not move freely due to some reason.
18.7% of the respondents said that sometimes getting a loan from the bank and other sources
would be difficult that would be a greatest problem as finance is very important and it acts as
a pillar.
17.4 % of the respondents stated that idea generation is very important to run a business and
to be able for that women should innovate and satisfy the customers else it is also a problem
to the women entrepreneurs.
Threats
30.00%
26.10%
25.00% 21.70%
18.60%
20.00% 17.40% 16.20%
15.00%
10.00%
5.00%
0.00%
Shortage of Big unit Less demand Giving up due Obsolescence
capital competition to family of product and
obligation technology
Percentage
Interpretation
From the above table and graph, all the respondents agreed that they have threats being
entrepreneurs.
Out of the total respondents, 18.6 % respondents said that they had shortage of capital to run
a business. Capital is very important to start as well as to run the enterprise.
26.1% of the respondents said that they are facing competition from other enterprises of the
same field.
21.7% agreed that they have less demand on their products because of competition.
Innovation is very important to satisfy the customers.
17.4% of the respondents quit the business just because family obligation.
16.2% faced obsolescence of product and technology used to manufacture a product should
be good and technically strong so that they can produce innovative products else it would be
a threat for the entrepreneurs to be stable in the market.
Percentage
Interpretation:
From the above table and graph, we found that out of the total responses, 29% of the
respondents stated that they have social problems being an entrepreneur, 18.1% of the
respondents stated that they have Government problems as there are large official formalities
in availing help while 30.3% of the respondents says that they have financial problem and
22.6% of the respondents stated that they have marketing problem as it is very important to
satisfy the customers for getting profit.
Percentage
From the survey, we observed that women have a financial problem as an entrepreneur.
Finance is very important to set up and run any kind of business. So owner must be stable in
finance.
Out of the total respondents, 23 % respondents said that they have problem from financial
agency as they are not encouraging them in extending loans or credits.
29.8% of the respondents say that most of the financial agencies have harsh and hard rules
repayment rule though they do not have enough profit for the repayment.
24.2% of the women entrepreneur say that there are no specific Governmental policy to get
some additional financial benefits for them grow in the society.
Percentage
Interpretation:
From the above table and graph we observed that, women have many social and domestic
problems being entrepreneur.
17.4 % of the respondents said that they had objections during launching of a project by their
husband/family. 18.6 % of the respondents said that they have to maintain family as well as
business so it is also a problem as well as challenge for them. 18% of the respondents are in
different attitude and 17.4% non-cooperation from their family. 16.1 % have limited liberty in
the society and 12.5 % of the respondents says that still there is a domination policy in the
society.
25.00% 21.80%
19.20%
20.00%
15.00%
10.00%
5.00%
0.00%
Multiple duties Limited resources Lack of self Pre-requisite of
confidence stability/security
responsible for
creating certain
problems
Percentage
Interpretation:
Out of the total respondents, 30.4 % of the respondent’s states that Women have to do
multiple duties like maintaining the family as well as enterprise so it would be a problem for
her being entrepreneur as she could not give more concentration on her business. So it is a
serious problem in reaching a goal.
28.6 % of the respondents states that limited resources also a problem for them to run a
business which could be financial, technology, product or labour also.
19.2 % of the respondents state that self-confidence is very important for being an
entrepreneur. Lack of confidence also leads to loss in business.
21.8% of the respondent’s states that pre-requisite of security also creates the problem while
running a business.
Government Problem
40.00% 37.90%
35.00%
30.00%
24.20%
25.00%
20.50%
20.00% 17.40%
15.00%
10.00%
5.00%
0.00%
A large number of Delaying tactics by Discrimination Unnecessary Govt.
official formalities the Govt. interference
department
Percentage
Interpretation:
From the above table and graph, we observed that women entrepreneurs are facing many
problems while availing Government’s help to set up and run the business.
37.9 % of the respondents says that official formalities are more in availing Government’s
help which is time consuming.
24.2% of the respondents says that Government department makes delay in procedure for
getting loan or any other process.
17.4% of the respondents states that there are possibilities of discrimination between male
and female.
20.5 % of the respondents says that interference of the government can be seen.
Percentage
Interpretation:
From the above graph it was revealed that 25.5%ofwomen entrepreneurs faced competitive
challenges .23 % told us about inadequate information about changing market forces. 17.39%
said about lack of encouraging response from customers. 10.5% faced delay in receipt of
payment towards credit sales. 8.8% felt about lack of publicity of their products.
DESCRIPTIVE STATISTICS
Descriptive Statistics N Minimum Maximum Mean Std. Deviation
Interpretation: From the above table, the highest score was 3.6087 was gained by various
weaknesses followed by 3.3354 domestic and social commitment problems. Marketing
problems faced by women entrepreneurs scored 2.913. Various threats scored 2.8634.
Reasons for compelling enterprises scored 2.8571. The lowest score was made by problems
in availing Govt. help which amounted to 2.205. Others scored 2.5466, 2.472, 2.4596, 2.323
related to opponents to the idea of starting the business, financial problems, problems faced
and problems of professional mobility.
Reliability Statistics
Cronbach's
Alpha N of Items
.930 15
Correlations
What are the
Who were the problems
Which were opponents to faced by
the reasons the idea of What were the woman What were the
for compelling starting the various entrepreneurs various
enterprise? enterprise? weaknesses ? threats
** **
Which were the reasons Pearson Correlation 1 .032 .263 .306 .301**
for compelling Sig. (2-tailed) .691 .001 .000 .000
enterprise? N 161 161 161 161 161
Who were the opponents Pearson Correlation .032 1 .091 .123 .049
to the idea of starting the Sig. (2-tailed) .691 .253 .120 .540
enterprise? N 161 161 161 161 161
What were the various Pearson Correlation .263** .091 1 .930** .922**
weaknesses Sig. (2-tailed) .001 .253 .000 .000
N 161 161 161 161 161
** **
What are the problems Pearson Correlation .306 .123 .930 1 .936**
faced by woman Sig. (2-tailed) .000 .120 .000 .000
entrepreneurs? N 161 161 161 161 161
From the above table , it was revealed that the reasons for compelling enterprises is positively correlated with various
weaknesses ,problems faced and various threats faced by Women entrepreneurs at 0.263 ,0.306 and 0.301.respectively
at0.01 level of significance and at 0.032 with opposition to the idea of starting business at 0.05 level of significance.
The opponents to the idea of starting a business are positively correlated with other constructs at 0.032, 0.091, 0.123 and
0.049 at 0.05 level significance.
With regard to various weaknesses other constructs like reasons for compelling enterprise weaknesses faced and various
threats are positively correlated at 0.263, 0.930 and 0.922 at 0.01 level of significance
With respect to problems faced it is positively related to the opponents to the idea of starting
a business at 0.123 at 0.05 level of significance and positively correlated with other
constructs at 0.306, 0.930 and 0.922 at 0.01 level of significance.
Regarding various threats it was positively correlated at 0.049 with the opponents to the idea
of starting business. It is positively related to other constructs at 0.301, 0.922 and 0.936 at
0.01 level of significance.
Regarding financial problems it is positively correlated with constructs like domestic social
commitment, professional mobility, availing Govt. help and marketing problem at 0.955,
0.949,0.924 and 0.949 respectively at 0.01 level of significance.
With respect to domestic social commitment, it is positively correlated with other constructs
at 0.955, 0.946, 0.942 and 0.954 respectively at 0.01 level of significance.
Regard to professional and occupational mobility, it is positively correlated with other
constructs at 0.949, 0.946, 0.960, and 0.954 at 0.01 level of significance.
Regarding availing Government help it is positively correlated with other constructs at 0.924,
0.942, 0.960 and 0.957 respectively at 0.01 level of significance.
With respect to marketing problems it is positively correlated with all other constructs at
0.949, 0.954, 0.954 and 0.957 at 0.01 level of significance.
Findings:
Findings are the data or information which are discovered by doing survey or by an inquiry.
Following are the information which we have collected and analyzed are summarized. We
found the data from the survey is based on the method that is descriptive statistics as well as
correlation that we have adopted to prepare a report.
From the study, we found that women has many problems to set up as well as to run
the business like social problems, financial problems, government problems,
marketing problems.
As per descriptive statistics, it was found that the highest score was 3.6087 was
gained by various weaknesses followed by 3.3354 domestic and social commitment
problems. Marketing problems faced by women entrepreneurs scored 2.913. Various
threats scored 2.8634 reasons for compelling enterprises scored 2.8571. The lowest
score was made by problems in availing Govt. help which amounted to 2.205. Others
scored 2.5466, 2.472, 2.4596, 2.323 related to opponents to the idea of starting the
business, financial problems, problems faced and problems of professional mobility.
Conclusion
.
During the survey, many of the women entrepreneurs spilled the beans about their
problems and challenges. Many problems which they had faced had immediate solutions.
But they were not aware of the same. In conclusion, we may say that an awareness program
has to be conducted by the Government departments or through Chamber of Commerce or
District Industrial Centers. Many entrepreneurs faced financial problems. But they were not
aware of the various schemes of the Government under which finance could be obtained from
banks or other financial institutions. A training on risk management and marketing of their
products is of utmost important. Social issues can be managed. Seminars or annual gathering
of women entrepreneurs where individual issues can be discussed and solutions can be found.
Scope
The scope is restricted to women entrepreneurs in Mangalore city municipal area. It was
found from the study that most of the women entrepreneurs were not aware of the
Government schemes meant for women entrepreneurs. We must make a further study as to
the reasons for the same. Secondly, majority are not knowing how to prepare business plan
to get financial assistance from the financial institutions. Thirdly marketing of their products.
An indepth research is required to study the demand and supply blocks. Further a study has
to be made towards how to organize conferences specifically meant for women
entrepreneurs to discuss their problems and difficulties. The study should be done by a
committee specially meant for the same. For this committee representatives may be chosen
from chamber of commerce, Govt.department, financial institutions, representatives from the
women entrepreneurs, the author and students.