DATA INTERPRETATION AND ANALYSIS

TABLE NO 4.1:- Table showing the age of respondents

AGE NO. OF PERCENTAGE

BELOW 18 YEARS 15 30%

18-40 AGE YEARS 13 26%

30-49 AGE YEARS 12 24%

ABOVE 50 YEARS 10 20%

TOTAL 50 100%

AGE
20
15
10
5
0
BELOW 18 YEARS 18-40 AGE YEARS 30-49 AGE YEARS ABOVE 50 YEARS

NO. OF RESPONDENTS

Inference:

From the above graph it is shown that 30% of respondents are below 18,
26% are 18 and 30, 24% are 30-49, and 20% are above 50 years. It means
the majority of people are below 18 years.
Table No.4.2:- Table showing the educational background of respondents

EDUCATIONAL NO OF PERCENTAGE
BACKGROUND RESPONDENT

Non-matriculate 4 8%

Matriculate 11 22%

Graduation 24 48%

Post graduated 11 22%

Total 50 100%

EDUCTATIONAL BACKGROUND

25

20

15

10

Non-matriculate
Matriculate
Graduation
Post graduated

Inference:
From the above graph, it is clear that 8% of respondents are non-matriculated,
22% are matriculated, 48% are graduated, and 22% are post-graduated. It
means the majority of people are the people who are graduated i.e., 48%.
Table No. 4.3:- Table showing the occupation of respondents

OCCUPATION NO.OF PERCENTAGE

Business 9 18%

Service 11 22%

Student 23 46%

Others 7 14%

Total 50 100%

OCCUPATION

30

20

10
Series 1
0
OCCUPATION Business Service Student

Series 1

Inference:

From the above graph, it is clear that 18% of respondents are businessmen,
22% are service, 46% are students, and 14% are others than them. It means
the majority of respondents are students.
Table No. 4.4:- Table showing the gender of the respondent

Gender No. of respondent Percentage

Male 14 28%

Female 36 72%

Total 50 100%

GENDER

40

20
No. of respondent
0
Male Female

No. of respondent

Inference:

From the above graph, it is clear that 28% of the respondents are male and
72% people are female. It means the majority goes to the female.
Table No. 4.5:- Table showing the income of the respondents:

INCOME NO OF PERCENTAGE
RESPONDENTS
Below 5000 9 18%
5000-10000 8 16%
10000-20000 17 34%
Above 25000 16 22%
Total 50 100%

INCOME
18
16
14
12
10
8
6
4
2
0
Below 5000 5000-10000 10000-20000 Above 25000

NO OF

Inference:

From the above graph, it is clear that 18% of respondents are having income
below 5000, 16% are having between 5000 to 10000, 34% are having
between 10000 to 25000 and 32% are having above 25000.
Table No. 4.6:- Table showing the internet users among respondents

INTERNET NO. OF PERCENTAGE

YES 40 80%

NO 10 20%

TOTAL 50 100%

INTERNET USER
45

40

35

30

25

20

15

10

0
YES NO

NO. OF RESPONDENT

Inference:

From the above graph, it is clear that most of the people are using the internet
as 80% are users of the internet and the rest 20% people are nonusers.
Table No. 4.7:- Table showing the period of internet users

PERIOD OF NO.OF RESPONDENT PERCENTAGE

Less than 1 14 28%

1-3 9 18%

3-5 17 34%

More than 5 10 20%

Total 50 100%

PERIOD OF INTERNET
18
16
14
12
10
8
6
4
2
0
Less than 1 01-Mar 03-May More than 5

NO.OF RESPONDENT

Inference:

From the above graph, 28% of respondents are users who use the internet for
less than 1 year, 18% are between 1-3 years, 34% are between 3-5 years and
20% are more than 5 years.
Table No. 4.8:- Table showing the customer of Flipkart:

SHOPPING ON NO. OF PERCENTAGE

YES 36 72%
NO 14 28%
TOTAL 50 100%

SHOPPING ON FLIPKART
40

35

30

25

20

15

10

0
YES NO

Series 1

Inference:

From the above graph, it is clear that 72% of the respondents are users of
Flipkart and 28% of respondents aren’t users of Flipkart.
 Table No. 4.9:- Table showing the interest of responders towards Flipkart:

INTERESTED PEOPLE NO. OF RESPONDENTS PERCENTAGE

YES 37 74%

NO 13 26%

TOTAL 50 100%

INTERESTED PEOPLE IN ONLINE SHOPPING

35

30

25

20

15

10

0
YES NO

NO. OF RESPONDENTS

INFERENCE

From the above graph, it is clear that 74% are interested in online shopping,
and the rest 26% people are not interested.
 Table No. 4.10:- Table showing the buying behavior of customers regarding
shopping

PRODUCT BROUGHT NO. OF PERCENTAGE

STATIONERIES 6 12%

CLOTHES 18 36%

COSMETICS 17 34%

ELECTRONIC 5 10%

OTHERS 4 8%

TOTAL 50 100%

PRODUCT BROUGHT
20

15

10

0
STATIONERIES CLOTHES COSMECTICS ELECTRONIC OTHERS

NO. OF RESPONDENTS

Inference:

From the above graph, it is clear that 12% of respondents are interested to buy
stationeries, 34% are using cosmetics, 36% are using clothes, 10% are
interested in electronics, and the rest 8% are interested in specific things. It
seems people are interested in clothes buying from Flipkart.
Table No. 4.11:- Table showing the no. of time of purchasing of customers

SHOPPING NO. OF PERCENTAGE

6 month back 4 8%

6 month-1 year 23 46%

3-5 year 17 34%%

more than 5 years 6 12%

Total 50 100%

NO. OF RESPONDENTS SHOPPING FIRST TIME

20

15

10

0
6 month back 6 month-1 year 3-5 year more than 5 years

NO. OF RESPONDENTS

Inference:

From the above graph, it is clear that 8% of people are using Flipkart for 6
months, 46% of people are using it for 6 months-1 year, 34% of people for 3-
5 years, and 12% of people are using it from more than 5 years. It means
people are using Flipkart from 6 months to 1 year mostly.
 Table No. 4.12:-Table showing the frequency of purchasing of product

FREQUENCY OF NO. OF PERCENTAGE

ONCE 13 26%

2-4 TIMES 14 28%

4-6 TIMES 17 34%

MORE THAN 6 6 12%

TOTAL 50 100%

FREQUENCY OF PURCHASE

20

15

10

0
ONCE 2-4 TIMES 4-6 TIMES MORE THAN 6
TIMES

NO. OF RESPONDENTS

Inference:

From the above graph, it is clear that 26% of people used it once, 28% used it
2-4 times, 34% used it more than 5 times, and 12% people used for more than
6 times. it means most people used it more than 5 times.
 Table No. 4.13: Table showing the satisfaction level of respondents.

SATISFACTION NO. OF PERCENTAGE

HIGH SATISFIED 4 8%

SATISFIED 11 22%

DISSATISFIED 22 44%

HIGH 13 26%
DISSATISFIED

TOTAL 50 100%

SATISFACTION LEVEL OF USERS

30 22
11 13
20
4
10
0
HIGH SATISFIED SATISFIED DISSATISFIED HIGH
DISSATISFIED

Inference:

From the above graph, it is clear that 8% of people are highly satisfied, 22%
are satisfied, 44% are dissatisfied, and 26% are highly dissatisfied. It means
most people are dissatisfied with Flipkart.
 Table no 4.14:- Table showing the experience of customers concerning
Flipkart

EXPERIENCE NO. OF PERCENTAGE

GOOD 4 8%

VERY GOOD 11 22%

WORST 22 44%

NOT THAT MUCH 13 26%

TOTAL 50 100%

EXPRIENCE IN FLIPKART
25

20

15

10

0
GOOD VERY GOOD WORST NOT THAT MUCH

NO. OF RESPONDENTS

Inference:

from the above graph, it is clear that 8% of people like Flipkart,22% say it is
very good, 44% people say that it is worst, and 26% say it is not that much
good. The majority is 44% which means people are not happy with Flipkart
.Table no. 4.15:- Table showing the customer’s preference to buy the product

LIKELY TO BUY NO. OF PERCENTAGE

FLIPKART 27 54%

OTHERS 23 46%

TOTAL 50 100%

No. of respondents
28

27

26

25

24

23

22

21
Flipkart Others

No. of respondents

Inference:

From the above graph, it is known that the majority of respondents 52% mean
most of the people are interested to do their shopping through Flipkart rather
while 46% of people are interested to do it from other e-commerce media.
 Table no. 4.16 Table showing the planning of respondents to buy through
Flipkart.

PLANS TO BUYING NO. OF PERCENTAGE

ELECTRONICS 7 14%

GIFTS/ACCESSORIES 12 24%

CLOTHES 22 44%

OTHERS 9 18%

TOTAL 50 100%

PLANS TO BUY
25

20

15

10

0
Electronics Gifts/Accessories Clothes Others

No. of respondents

Inference:

Above table shows that 14% of people are interested to buy electronics, 24%
in gifts, 44% in clothes, and 18% in others. It means most people are interested
to buy clothes from Flipkart.
 Table 4.17: Table showing the customer’s reason to buy through Flipkart

REASON TO BUY NO. OF PERCENTAGE

GOOD CUSTOMER 11 22%

GOOD PRICE 13 26%

SERVICE TIMELY 17 34%

VARIOUS ITEM 9 18%

TOTAL 50 100%

REASON TO BUY
18
16
14
12
10
8
6
4
2
0
Good customer services Good price Service timely Various item

No. of respondents

Inference:

The above table shows that 22%people said that it gives good customer service,
26% of people say it is good in price, 34% people are satisfied with its timely
delivery, and 18% are satisfied with its various items. It means 34% of people
like Flipkart because of its timely delivery.