Introduction To Entrepreneurship I (Elective) : Myinfo

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Introduction to Entrepreneurship I (Elective)
This list is representative of the materials provided or used in this course. Keep in mind that the
actual materials used may vary, depending on the school in which you are enrolled, and whether
you are taking the course as Independent Study.
For a complete list of the materials to be used in this course by your enrolled student,
please visit MyInfo. All lists are subject to change at any time.
Scope & Sequence : Scope & Sequence documents describe what is covered in a course (the scope)
and also the order in which topics are covered (the sequence). These documents list instructional objectives an
skills to be mastered. K12 Scope & Sequence documents for each course include:
 Course Overview
 Course Length
 Prerequisites
 Course Outline
Course Overview
In this introductory business course, students learn the basics of planning and launching their own successful
business. Whether they want to start their own money-making business or create a non-profit to help others,
this course helps students develop the core skills they need to be successful. They learn how to come up with
new business ideas, attract investors, market their business, and manage expenses. Students hear inspirationa
stories of teen entrepreneurs who have turned their ideas into reality, and then they plan and execute their
own business.
Students are introduced to the course, identify how to find trustworthy sources of information, and learn abou
plagiarism and the correct use of citations. They download the software required for the course.
 Lesson 1: Using the Course

 Lesson 2: Set Up Your Computer
 Lesson 3: Files and Folders
 Lesson 4: Study Questions and Assignments
Section 1: The Role of the Entrepreneur
Students learn the definition of entrepreneur. They learn about product- and service-based businesses, produc
and consumers, and how an economy is formed. They discover differences among regional economies,
https://www.k12.com/high-school-course-list/introduction-entrepreneurship-i-elective-bus040.html
the relationship between capitalism and entrepreneurship, and how entrepreneurs contribute to the economic
growth and development of the U.S. They learn about future prospects for entrepreneurship and the role of th
entrepreneur in the local community.
 Lesson 1: Entrepreneurship Basics

 Lesson 2: Producers and Consumers
 Lesson 3: Entrepreneurs and the Economy
 Lesson 4: Past and Future of Entrepreneurship
Section 2: Entrepreneurship as a Career
Students learn the advantages and disadvantages of self-employment, in particular, of teen entrepreneurs.
They learn characteristics of successful entrepreneurs, essential skills and education, and reasons to become
an entrepreneur. They assess their personal potential to become an entrepreneur and identify potential career
 Lesson 1: Self-Employment
 Lesson 2: Characteristics of Entrepreneurs
 Lesson 3: Personal Potential for Entrepreneurship
 Lesson 4: Career Paths for Entrepreneurs
Section 3: Economic Principles
Students learn about gross and net profit, value, loss, and startup costs. They learn how to increase a company
net profit and identify the impact of profit motive on business. They look at direct and indirect competition, pr
non-price competition, and how a company can improve its competitive position. They are introduced to suppl
demand, and scarcity, and learn how land, labor, capital, and entrepreneurship combine as factors of producti
 Lesson 1: Profit and Loss

 Lesson 2: Profit Motive and Competition
 Lesson 3: Supply and Demand
 Lesson 4: Factors of Production
Section 4: Production and Delivery
Students explore major fields of business activity, including extractive, manufacturing, wholesaling, retailing,
subcontracting, and cottage industries. They look at types of consumer goods, services, and economic utility, i
form, place, time, possession, and information utility. They learn about economies and diseconomies of scale,
saturation, and the stages of the product life cycle.
 Lesson 1: Fields of Business Activity

 Lesson 2: Product and Service Types
 Lesson 3: Economic Utility
 Lesson 4: The Product Life Cycle
Section 5: Small Business Basics
Students learn about production, finance, marketing, and customer service. They explore the factors that cont
small business success or failure. They look at issues of ethical behavior, social responsibility, and legal issues
learn how to identify conflicts of interest and explore the role of the entrepreneur in promoting ethical busine
 Lesson 1: Parts of a Business

 Lesson 2: Success and Failure
 Lesson 3: Business Ethics
Section 6: Business Ideas and Opportunities
Students learn to generate and evaluate business opportunities. They look at the role of small business in the g
economy, and changes and trends as a source of new business ideas. They explore how personality, personal
background, interests, experience, abilities, and financial resources will impact one's choice of business.
 Lesson 1: Small Business Opportunities

 Lesson 2: Developing Business Ideas
 Lesson 3: Personality and Skills
Section 7: Defining Your Business
Students learn to define their business. They write mission and vision statements and business plans. They lea
determine and focus the scope of a company's products and services.
 Lesson 1: Setting a Purpose

 Lesson 2: Your Business Plan
 Lesson 3: Setting the Scope
Section 8: Business Organization
Students learn about personal liability, legal and tax issues, the three main types of corporations, and franchis
They learn how to register trademarks, where to get business licenses and permits, and how to register for tax
They explore sources of assistance in planning and licensing a business, different types of organizational chart
records needed by small businesses. They learn about factors that affect purchasing, ways to control inventory
procedures for shipping and receiving.
 Lesson 1: Business Structures

 Lesson 2: Corporations and Franchises
 Lesson 3: Registering a Business
 Lesson 4: Internal Organization
 Lesson 5: Buying and Using Inventory
Section 9: Marketing Basics
Students learn about the factors that affect brand image, marketing and market positioning, and the steps in d
a marketing message. They learn about market share and market penetration strategy, market segmenting an
and questions to ask in a customer profile survey.
 Lesson 1: Brand Image

 Lesson 2: The Marketing Mix
 Lesson 3: Market Penetration
Section 10: Promoting Your Company
Students learn about promotional methods and costs, types of advertising media and their strengths and weak
and differences between institutional and product advertising. They learn how to use emotions, desires, fears
needs in advertising messages. The learn the components of a marketing plan and how to coordinate diverse
promotional activities.
 Lesson 1: Promotional Methods

 Lesson 2: Advertising Media
 Lesson 3: Advertising Messages
 Lesson 4: Creating a Balanced Plan

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https://www.k12.com/high-school-course-list/introduction-entrepreneurship-i-elective-bus040.

you are taking the course as Independent Study.

please visit MyInfo. All lists are subject to change at any time.

 Lesson 1: Using the Course

Section 1: The Role of the Entrepreneur

entrepreneur in the local community.

 Lesson 1: Entrepreneurship Basics

Section 2: Entrepreneurship as a Career

Section 3: Economic Principles

 Lesson 1: Profit and Loss

Section 4: Production and Delivery

saturation, and the stages of the product life cycle.

 Lesson 1: Fields of Business Activity

 Lesson 1: Parts of a Business

Section 6: Business Ideas and Opportunities

 Lesson 1: Small Business Opportunities

Section 7: Defining Your Business

determine and focus the scope of a company's products and services.

 Lesson 1: Setting a Purpose

Section 8: Business Organization

procedures for shipping and receiving.

 Lesson 1: Business Structures

Section 9: Marketing Basics

and questions to ask in a customer profile survey.

 Lesson 1: Brand Image

Section 10: Promoting Your Company

 Lesson 1: Promotional Methods

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