Gorg Ahto Lazy Pursuit
Gorg Ahto Lazy Pursuit
Gorg Ahto Lazy Pursuit
PERSUASION
George Hutton
mindpersuasion.com
©MindPersuasion
Contents
Prelude 5
Introduction 6
This Is for Everybody 11
Old School Persuasion - Style One 16
Old School Sales Method Two 21
Lazy Persuasion Outline 25
First Mind Shift 29
Second Mind Shift 33
Third Mind Shift 38
Chimp Brain 43
Advice - Love Hate 48
Money 53
Secrets of The Ego 58
Human Action 62
Four Quadrants are Everywhere 68
Hard Selling Is Futile 72
How to Achieve Any Goal 77
Rapport Is Essential 82
Overall Process 88
Meta Model 93
Minimizing Negatives 101
Linguistic Presuppositions 107
Externalizing The Hidden Voices 120
When Do I Close? 126
Leveraging Indirectly 131
Social Situations 138
Non-Financial Deal Making 142
Selling Negative Ideas 149
Basic Ideas 155
Sales Situation 160
Final Words 165
Observational Exercises To Internalize Ideas 166
Appendix 171
Further Study 180
Contact 181
Mind Persuasion Kindle Books 182
Prelude
You stopped a woman, told her you were lost, didn't know
where the subway station was, and you were going to miss
your flight. She stopped, listened, nodded, looked at you
and said, "Thank you," and kept on walking. Would that be
an acceptable outcome? Probably not. You were hoping she
would tell you where the nearest subway station was. You
communicated a specific message to her in hopes of
eliciting a specific behavior from her.
Endpoints on A Spectrum
Their Idea
Fear of Rejection
Upside Down
Job Interviews
These techniques will work perfectly on job interviews. If
you are in a room full of applicants, the techniques in this
manual will put you squarely in the lead, even if the other
applicants have more experience or more education. Never
again will you worry about if you'll get a call back or a
reply. Never again will you hope. Once you master the
simple yet profound ideas in this course, you will know.
Dating
Secrets to Charisma
This car has nine airbags, more than any other car on the
market. And what that means to you is that no matter what
happens, if you get into an accident, you will be completely
safe. This car has a 350cc engine, and what that means to
you is if you are on an on ramp, and waiting your turn to get
onto the freeway, you'll be able to quickly accelerate and
merge in with traffic. This car has dual climate control, and
what that means to you is that both the driver and the
passengers can be as comfortable as they possibly can.
Nobody will get left out.
What's Required
If you have ever had a sales job like this, or if you've ever
been sold something like this, you know that it requires a
lot of energy. One of the stereotypes of salesman that use
the feature-benefit model is they have an extraordinary
amount of energy. It's also assumed that the potential
customer has less knowledge than the salesperson about
the object they may be purchasing. They wander into the
store, having a vague idea of wanting something new, and
then the ultra-energetic salesperson pops out of nowhere
and launches into a twenty-minute memorized
demonstration of features and benefits.