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    A Visual Guide To The 19 Traction Channels PDF

    Uploaded by

    Nizam Nmk
    This document discusses the importance of traction for startups and outlines 19 channels for gaining traction. It summarizes that traction is essential for startup growth and survival, defines traction as customer growth, and advises spending equal time on product development and traction acquisition. It then lists and briefly describes 19 channels for gaining traction, such as viral marketing, PR, partnerships, and community building. It promotes a book called "Traction" that provides frameworks for startups to find distribution channels and gain traction based on founder interviews.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    A Visual Guide To The 19 Traction Channels PDF

    Uploaded by

    Nizam Nmk
    223 views29 pages
    This document discusses the importance of traction for startups and outlines 19 channels for gaining traction. It summarizes that traction is essential for startup growth and survival, defines traction as customer growth, and advises spending equal time on product development and traction acquisition. It then lists and briefly describes 19 channels for gaining traction, such as viral marketing, PR, partnerships, and community building. It promotes a book called "Traction" that provides frameworks for startups to find distribution channels and gain traction based on founder interviews.

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    A-visual-guide-to-the-19-traction-channels.pdf

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    This document discusses the importance of traction for startups and outlines 19 channels for gaining traction. It summarizes that traction is essential for startup growth and survival, defines traction as customer growth, and advises spending equal time on product development and traction acquisition. It then lists and briefly describes 19 channels for gaining traction, such as viral marketing, PR, partnerships, and community building. It promotes a book called "Traction" that provides frameworks for startups to find distribution channels and gain traction based on founder interviews.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    223 views29 pages

    A Visual Guide To The 19 Traction Channels PDF

    Uploaded by

    Nizam Nmk
    This document discusses the importance of traction for startups and outlines 19 channels for gaining traction. It summarizes that traction is essential for startup growth and survival, defines traction as customer growth, and advises spending equal time on product development and traction acquisition. It then lists and briefly describes 19 channels for gaining traction, such as viral marketing, PR, partnerships, and community building. It promotes a book called "Traction" that provides frameworks for startups to find distribution channels and gain traction based on founder interviews.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 29

    TRUMPS

    EVERYTHING
    19
    CHANNELS
    FOR GROWTH
    Traction Trumps Everything
    ‘‘ A startup is a company designed to
    grow fast...The only essential thing is
    growth. Everything else we associate ‘‘
    with startups follows from growth.
    – Paul Graham

    ‘‘ Traction is growth. The pursuit of


    traction is what defines a startup.
    ‘‘
    – Traction Book

    Get
    Most Startups End in Failure
    ‘‘ Almost every failed startup
    has a product.
    What failed startups don’t ‘‘
    have are enough customers.
    – Traction Book

    Get
    You Need a Traction Strategy
    ‘‘ The #1 reason that we pass on
    entrepreneurs we’d otherwise
    like to back, is their focusing on
    product to the exclusion of
    ‘‘
    everything else.
    – Marc Andreessen

    Get
    Find Your Traction Channel
    ‘‘ If you can get even a single
    distribution channel to work, you
    have a great business.
    If you try for several but don’t
    nail one, you’re finished. So it’s worth
    thinking really hard about finding the
    ‘‘
    single best distribution channel.
    – Peter Thiel

    Get
    You Need To Give Traction
    Attention
    ‘‘ The biggest mistake startups make when
    trying to get traction is failing to pursue
    traction in parallel with product development.
    Traction and product development are of equal
    importance and should each get about half your
    attention. This is what we call the 50% RULE:
    Spend 50% of your time on product ‘‘
    and 50% on traction.
    – Traction Book

    Get
    Startups Get Traction Through
    19 Different Channels
    We interviewed more
    than forty successful
    founders to educate
    you on these
    channels. 40+ Interviews

    Get
    CHANNEL 01

    Viral Marketing
    Get your users to market
    for you.

    Companies that have used this channel successfully:

    Get
    CHANNEL 02

    Public Relations (PR)


    Get your name out there
    via traditional media.

    Companies that have used this channel successfully:

    Get
    CHANNEL 03

    Unconventional PR
    Do stunts and treat your
    customers outrageously well,
    and word will spread.

    Companies that have used this channel successfully:

    Get
    CHANNEL 04

    Search Engine Marketing


    Reach hundreds of millions of
    people by advertising on
    search engines.

    Companies that have used this channel successfully:

    Get
    CHANNEL 05

    Social and Display Ads


    Advertise on social media
    and websites to reach millions
    of potential customers.

    Companies that have used this channel successfully:

    Get
    CHANNEL 06

    Offline Ads
    Reach customers offline
    via TV, Radio and Print
    advertising.

    Companies that have used this channel successfully:

    Get
    CHANNEL 07

    Search Engine
    Optimization (SEO)
    Get to the top of search engines.

    Companies that have used this channel successfully:

    Get
    CHANNEL 08

    Content Marketing
    Use your blog to educate and
    reach customers.

    Companies that have used this channel successfully:

    Get
    CHANNEL 09

    Email Marketing
    Reach and convert
    your prospects with
    targeted emails.

    Companies that have used this channel successfully:

    Get
    CHANNEL 10

    Engineering as Marketing
    Use engineering resources
    to build tools that acquire
    customers.

    Companies that have used this channel successfully:

    Get
    CHANNEL 11

    Targeting Blogs
    Target popular blogs to reach
    new audiences.

    Companies that have used this channel successfully:

    Get
    CHANNEL 12

    Business Development
    Use partnerships to acquire
    millions of customers.

    Companies that have used this channel successfully:

    Get
    CHANNEL 13

    Sales
    Sell your product to enterprises
    and other customers.

    Companies that have used this channel successfully:

    Get
    CHANNEL 14

    Affiliate Programs
    Get affiliates to sell your
    product for you.

    Companies that have used this channel successfully:

    Get
    CHANNEL 15

    Existing Platforms
    Tie your growth to a larger
    platform like Facebook,
    Pinterest or the App Store.

    Companies that have used this channel successfully:

    Get
    CHANNEL 16

    Trade Shows
    Get customers and partners
    by participating in industry
    trade shows.

    Companies that have used this channel successfully:

    Get
    CHANNEL 17

    Offline Events
    Create an event to bring
    customers to you.

    Companies that have used this channel successfully:

    Get
    CHANNEL 18

    Speaking Engagements
    Give speeches to groups of
    potential customers.

    Companies that have used this channel successfully:

    Get
    CHANNEL 19

    Community Building
    Build a community around your
    company or product.

    Companies that have used this channel successfully:

    Get
    19 Traction Channels:
    1 Viral Marketing 11 Target Market Blogs
    2 Public Relations (PR) 12 Business Development (BD)
    3 Unconventional PR 13 Sales
    4 Search Engine Marketing (SEM) 14 Affiliate Programs
    5 Social and Display Ads 15 Existing Platforms
    6 Offline Ads 16 Trade Shows
    7 Search Engine Optimization (SEO) 17 Offline Events
    8 Content Marketing 18 Speaking Engagements
    9 Email Marketing 19 Community Building
    10 Engineering as Marketing

    Get
    Traction Book provides startup
    founders and employees with the
    framework successful companies
    have used to find their distribution
    channels and get traction.

    We developed this framework with the help of the founders behind


    several of the biggest companies and organizations in the world:

    Jimmy Wales Alexis Ohanian Paul English Alex Pachikov

    Get
    GET THE BOOK

    A STARTUP GUIDE TO
    GETTING CUSTOMERS

    Learn The Actionable Framework


    You Can Use to Get Traction

    Get the Book!

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