Food Truck Assignment (SISD1078569679F)

Foods: Fourth Quarter- Design a Food
Truck Project
https://www.cteonline.org/curriculum/project/design-and-create-a-food-truck-pbl-project/7PJ2wk
Industries / Pathways
 Hospitality, Tourism, and Recreation
Foods Class 4th Quarter Page 1 of 56

Contents
Project Description......................................................................................................................................4
Standards....................................................................................................................................................5
The History of Food Trucks..........................................................................................................................6
Introduction.............................................................................................................................................6
How Entrepreneurs are Making Big Bucks with Food Trucks...................................................................7
Richard Santoro..................................................................................................................................7
FollowRichard Santoro......................................................................................................................7
Digital Marketing Professional, Social Media Specialist, CMO, MD, Business Growth.............7
Standards and Objectives......................................................................................................................14
Activities in this Lesson..........................................................................................................................14
Powerpoint Lecture...............................................................................................................................17
Resources and Materials.......................................................................................................................17
History Channel-Food Truck History Lecture.........................................................................................23
Summative Assessment.........................................................................................................................23
Designing a Menu for a Food Truck...........................................................................................................24
Introduction...........................................................................................................................................24
Lesson Times................................................................................................................................................................ 24
Creative & Unique Food Truck Menus Lecture......................................................................................26
Designing your Food Truck Menu Projects............................................................................................26
Designing the Inside of a Food Truck.........................................................................................................30
Introduction...........................................................................................................................................30

Designing and Creating a Food Truck Model.............................................................................................40
Introduction...........................................................................................................................................40
Lesson Times.............................................................................................................................................................. 40
Creative and Unique Food Truck Powerpoint Demo / Modeling............................................................41
Designing Your Own Food Truck Projects........................................................................................................ 43
Suggestions for Materials:.....................................................................................................................44
Food truck Wars....................................................................................................................................45
Overview........................................................................................................................................................................ 46
Part 1: Basics................................................................................................................................................................ 46
Part 2: Business Plan............................................................................................................................................... 47
Part 3: Design Food Truck....................................................................................................................................... 48
Part 4: Presentations................................................................................................................................................. 50
Food Truck Project Group Rubric........................................................................................................................ 52
Food Truck Rubric for Individual Students...................................................................................................... 54

Project Description
Food trucks solve a dining service problem by giving them a portable catering option. Since the
late 2000s, food truck popularity has exploded, capturing the attention of not only consumers and
entrepreneurs but also regulators and city officials. Some explain their recent popularity from the
recession's impact on brick and moral establishments, while others point to the use of social
media enabling vendors to reach followers in real time. Whatever the cause, it is clear that food
truck vendors aren't planning on going away anytime soon.
Throughout the course of this project, students will learn the evolution of food trucks, design a
menu, and design and create a mock food truck.
Lesson #1: Students will learn about the history and evolution of food trucks and create an
illustration timeline of this history.
Lesson #2: Students will learn about menus of a food truck, and then design their own food truck
menu.
Lesson #3: Students will learn food truck tech and design the inside of a food truck on paper.
Lesson #4: Students will design and create a food truck by a paper template.
This project is brought to you by Alyssa Agin with support from the CTE Online curriculum
leadership team and detailed coordination provided by Team Lead Laura Gallardo.

Standards
California's 2013 CTE Standards
 CTE.HTR.KPAS.10.11 Explain how to select, safely use, and efficiently care for facilities and
equipment related to food product development, food preparation, dining, lodging, tourism,
and recreation
 CTE.HTR.KPAS.6.3 Use health and safety practices for storing, cleaning, and maintaining tools,
equipment, and supplies
 CTE.HTR.KPAS.5.3 Use systems thinking to analyze how various components interact with each
other to produce outcomes in a complex work environment
 CTE.HTR.B.1.2 Understand how the various segments of the industry contribute to, and impact,
local, state, national, and international economies, cultures, and the environment.
 CTE.HTR.B.3.2 Understand basic local, state, and federal sanitation regulations as they pertain
to food production and service
 CTE.HTR.B.4.1 Understand the responsibilities of management, such as ensuring safe work

practices and conditions and complying with important laws and regulations that affect
employment, such as wage and hour laws, tenant status, and accommodation of minors.

The History of Food Trucks
by Alyssa Agin
Students will be able to understand the basics of the history and

evolution of food trucks. This is part 1 of 4 lessons for a project
designing a food truck.
Introduction
This lesson is the first lesson out of four lessons for a cumulative project of designing a food truck.
Students will demonstrate their understanding by designing and creating a model paper food truck.
In this first lesson, students will learn the basic history of food trucks. The students will begin by
looking at two pictures from different time eras and filling out a Venn diagram reflecting their
thoughts. After viewing a short PowerPoint presentation, students will create a timeline and present
from a time era. This lesson is to help students understand the history of food trucks and how they
have evolved over time.
The goal of this lesson is to have the students have an understanding of how food trucks began and
how they have led to what they are today.
For more background information on Food Trucks, this article has a great summary of everything
you need to know before you start a food truck business:
https://www.linkedin.com/pulse...
Note:
Before class you will need to print out Venn Diagram and a timeline for each student (links below).
The Venn Diagram is part of the hook.
Timeline Project directions can be printed out.

How Entrepreneurs are Making Big Bucks with Food Trucks
Richard Santoro
FollowRichard Santoro
Digital Marketing Professional, Social Media Specialist, CMO,
MD, Business Growth

The ability to be your own boss and make lots
of money doing it is all part of the startup
dream. An up and coming segment of the small
business world is food concession vending.
This is a form of food service that does not
involve being stationary.
Mobility is the key to the food concession

industry. The ability to pick up and move
whenever you have an event or want to switch
locations is paramount in this business; which brings attention to the fact that there are several
things needed to begin a concession business. One of the first important things is location.
Another important aspect is choosing the type of food you will serve. One more vital thing to
consider is advertisement.
According to Los Angeles-based industry-

research firm IBISWorld, the street-food
business -- including mobile food trucks and
non-mechanized carts -- is a $1 billion industry
that has seen an 8.4 percent growth rate from
2007 to 2012. It's very entrepreneurial: 78
percent of operators have four or fewer employees.
The true number of these businesses is difficult to count, since the mobile food industry is
comprised of food trucks, food carts and kiosks, which have appeared in malls as well as at train
and bus stations, airports, stadiums, conference centers, resorts, and other locations in recent
years.
LOCATION
One of the first things to consider when starting a food

concession business is the location where you will set
up your vending equipment. You’re best bet is to set up
in a highly trafficked area where many people live and
work. One of the biggest parts of your clientele is
potentially the work force around the location.
Even better would be to find a highly trafficked area
that also had little choice of food. People are more
tempted to think outside the box and eat from your
concession trailer. Many of these workers do not have a
lot of time for a lunch break. Quick, simple, cheap, and
delicious food is the key to drawing people in and creating loyal customers.

TYPE OF FOOD
Another thing to consider when you start a

concession business is what type of food you will
serve. You must first consider the part of the
country you are in. Goulash may not appeal to
New Yorkers. Another thing you must consider is
financial history of the area you are serving.
Some people may neither desire or be able to
afford sushi or caviar for lunch so be careful
about offering food out of the economical means
of those to whom you are planning to sell.
FOOD PREPARATION
Another thing you need to consider about your food, is

how easy or difficult it may be to prepare in a mobile
style kitchen and how long it will take to prepare. You
definitely don’t want the items you are selling to take a
long time to prepare. If so, people will be more
tempted to just go into a sit-down restaurant to eat.
Quickness is definitely a way to go for the food
concession business.
MARKETING STRATEGY
One other thing you may want to weigh when

setting up a food vending business is
advertisement. Roadside signs and billboards are
a great way to go, albeit expensive. A great way
to make sure you have great advertising is to
have exceptional food and service. With these to
attributes, your company will be advertised by
one of the best and most powerful means of
advertisement: word-of-mouth. Get people to
enjoy your food and the friendly face you offer in the middle of a possibly hectic workday.
Having a great relationship with your customers is definitely a must when dealing with the food
service industry. Other forms of advertisement include fliers, sale signs, and coupons. Bags,
napkins, and containers with your company name and logo on them are also great ways to
advertise. For the business with the larger budget, t-shirts, hats, and bumper stickers might be a
way to go.

CAPITAL AND FUNDING FOR YOUR FOOD TRUCK BUSINESS
To start with, you need money to rent, lease or purchase a truck or cart for your business. Other
areas you will need funding for will be kitchen equipment, supplies, commissary fees,
professional fees such as legal and accounting, as well as initial permitting in the municipalities
you plan to work in. In some cases, you may also need money to pay employees. There are
several places where you can get this money that your new mobile business needs, but first you
need to think about which type of funding will work best for you.
In this article, we will explain the differences between the various types of capital and the stages
at which they are needed.

CAPITAL NEEDS
For each stage of your mobile food business’ life, there may be financial needs that require
outside funding. The funding types for the different stages are called:
 Seed capital – Seed capital is the money you need to do your initial research and planning
for your business.
 Start-up capital – Start-up, or working capital, is the funding that will help you pay for
equipment, rent, supplies, etc., for the first year of operation.
 Mezzanine (expansion) capital – Mezzanine capital is also known as expansion capital,
and is funding to help your company grow to the next level, purchase better equipment,
or add additional trucks to your fleet.
 Bridge capital – Bridge funding, as its name implies, bridges the gap between your
current financing and the next level of financing.
Each of these areas will play an important part in your mobile food service company’s growth at
various stages. Since most food truck operators will need start-up capital, we will focus on this
area.
You are going to need funding to keep you going while your business cuts its teeth. What will
this money be spent on?
 Purchasing your food truck or cart
 Payroll (for you and any employees)
 Commissary rent
 Fees and licensing
 Food
 Kitchen supplies
 Truck and equipment maintenance
 Insurance
 Taxes
Make sure you allow enough money for the true expenses associated with running your mobile
business for at least the first year of its operation. (And don’t forget to pay yourself first.) Make
sure you’ve planned for additional employees, food production increases, additional fees and
licensing for new locations to sell your gourmet fare in. One of the top reasons many new
businesses fail is because they don’t get enough start-up capital. (The other reason is poor
management.) Realistically estimate your financial needs and leave room for the unexpected, or
you may unexpectedly be out of business.
Now that you know about the different types financing for different stages of your mobile food
vending business’ growth and have an idea of how much capital you will need. How does this
financing work? In the next of our series we will explain it to you
In order to compile our ranking of America’s best food trucks, we started with the more than 450
food trucks from more than 40 cities that were considered for last year’s ranking and added 50 to
the list, mostly new trucks and ones suggested by readers. We factored Twitter followers, Yelp

reviews, and Yelp stars into a weighted algorithm, rounded out by an originality score that took
into account menu innovation, overall concept, and geography.
BEST FOOD TRUCKS IN AMERICA PUBLISHED IN 2014 BY FOX NEWS
A few notes from the team who complied this:

Only trucks were considered. If it was a trailer
or a cart, if it wasn’t on four wheels and
couldn’t move on its own power from parking
ticket to parking spot, it wasn’t considered.
Some cities (especially much-beloved Portland,
Ore.) pained us: many of their food "trucks"
didn’t make the cut because they weren’t well,
trucks. Also, this is a list of food trucks. Trucks
that just make cupcakes or coffee are cupcake or coffee trucks, not food trucks. Dessert trucks
were also not considered.
BEST FOOD TRUCKS IN AMERICA PUBLISHED IN 2014

1. Kogi BBQ (Los Angeles)
2. The Cinnamon Snail (New York)
3. Red Hook Lobster Pound (New York)
4. Wafels & Dinges (New York)
5. The Grilled Cheese Truck (Los Angeles)
6. The Chairman (San Francisco)
7. The Lime Truck (Los Angeles)
8. Senor Sisig (San Francisco)
9. Lobsta Truck (Los Angeles, San Francisco)
10. Grill 'Em All (Los Angeles)
Whatever decisions you might make about your mobile concession business, there are certain
things you must consider to make having a successful company easier. In the mobile food service
industry, important options include location of your vending equipment, type of food served and
advertising your business in order to make it more successful. By considering these things, you
will have a better chance of making a name for yourself in the food industry.

Standards and Objectives
Standards
California's 2013 CTE Standards (5) Show Standards
Related Instructional Objectives (SWBAT...)
 Demonstrate the basic understanding of food truck history

 Utilize a Venn Diagram to compare and contrast
Activities in this Lesson

Venn Diagram of Chuckwagon and Ice Cream Truck Hooks / Set
Before class, print the 2 circle Venn Diagram (2 objects) for each student.
_______________________________________________________________
As the students come into the classroom, either give them the Venn diagram or have it sitting at
their desk.
Also, have the Food Truck Venn Diagram Pictures displayed for the entire class to see.
1. Have students fill out the Venn diagram (similarities and differences of each of the pictures).
2. After a few minutes of the students filling out their own Venn diagram, draw one for the entire
class to see.
3. Call on students to hear their ideas and fill in the Venn diagram (attached is key for sample
answers for the diagram).
4. Ask the students the difference between them and then ask the similarities. Ask what they all
have in common last.
5. Let the the students know the biggest similarity is they are all trucks, they make food on-site,
and are part of the history and evolution of food trucks. Let the students know today they will
learn the history of food trucks.

Resources and Materials

Powerpoint Lecture
Pass out the blank Food Truck History Timeline Template and Rubric for Timeline to each
student.
1. Let them know they will need to draw a picture or a few sentences explaining what happened
in that year.
2. Show students the Food Truck History PowerPoint. Notes for each slide are embedded on
the note preview section of the PowerPoint, or in the separate PDF Notes resource.
Food Truck History Powerpoint Food Truck History Powerpoint (PDF Version)
Note: This version does not include the teacher
notes.

Food Truck History PowerPoint (PDF Notes)
Time period of Food Truck group project Projects

For this project, have the students divide into groups of 2-3 students. Provide each student with
the Food Truck Timeline Project Directions and Project Rubric.
1. Each group will have a time period assign to them (look at timeline for reference from
PowerPoint).
2. Students are given a sheet of white paper to draw a picture of a food truck during that time
period. An extension is to have the students explain what type of food they would sell and the
name of their food truck.
3. Each group will present to the class what they drew and why they drew it.
Directions to have display:
 Draw a food truck on a 8X11 white paper from the time period you were given. Also, write the
time period of food truck.
 On the back of the paper write what type of food they will be serving on their food truck.


Name:_________________________ Time period:_________________________
Please draw a food truck from the time period you were assigned.
What food will you be serving?

________________________________________________________________________

History Channel-Food Truck History Lecture
Show the History Channel-Food Truck History video. It may be viewed as a closure or a way to
add additional info to each student's time period of their food truck group project.
 This video is a short clip from the History channel about food truck history. This video
summarizes the history of food trucks.
 Have students have their timeline out to add any details from the video they have learned to
their timeline.
History Channel-Food Truck History
Summative Assessment
Assessment Type(s): Teacher-Made Test
Quick Quiz using Kahoot

Students can play individually or as a team in this online quiz! You must be able to project the
website on a screen or projector, and they must have a smart phone or computer access to play.
1. Go to the following link and project the web page on the

screen: https://play.kahoot.it/#/k/66e615dc-0ea2-4621-b565...
2. Press "Play."
3. The Quiz should be called "Food Truck History." If this is it, select "Start Now."
4. You can now decide if you want the quiz to be in "Classic" (students play individually) or
"Team Mode." (I usually use Classic.)
5. On their smart phone or computer, have students go to the URL kahoot.it and type in the
Game Pin displayed up on your screen. Then, they have to come up with their name or
nickname.
6. When everyone is logged in, you can start the quiz by selecting Start. The quiz will start
automatically! Hit Next after each question has been answered by the students. A scoreboard
will show the results for each question.
7. There are four multiple choice questions for them to answer. Once the quiz is over, select
End.

Designing a Menu for a Food Truck
by Alyssa Agin
This is lesson 2 out of 4 for a project

designing a model food truck. Students will
look at creative menus for Food Trucks and
then design their own menu.
Introduction
This lesson is the second lesson out of four lessons for a cumulative project of designing a food
truck. They will demonstrate their understanding by designing and creating a model paper food
truck.
Students will begin with brainstorming creative way to add twist to their favorite meal. Than look at
creative food truck menus through PowerPoint to help inspire them to design their own menu.
Students will display menus for each student to go through a gallery walk.
Added enrichment: tally up the votes for the students to have insist results of the project. (On the
teacher rubric students are given extra credit for turning in their rubric and if their menu wins a
category from the peer review.)
The goal of this lesson to have the students to have an understanding of what a food truck menu
looks and what it entails.
Note:
Peer Review Rubric needs to be printed by day two for each student.
Lesson Times
Hook/Lecture
45 Minutes
Brainstorming/Gallery Walk
45 Minutes

Standards
 Students will be able to produce a unique menu

 Students will be able to add twist to some of their favorite foods

What kind of food do you like? Hooks / Set
Note: The Hook for Menu Lesson PowerPoint includes the directions below.
1. What is favorite food? Write it below.
2. If you could have a twist on your food what it would be. For example, I like PB&J but I also
like hamburgers and bacon. So I might have a PB&J Hamburger (50% beef & 50% bacon).
3. Come up with a creative name for your new product. For example, the PB&J Hamburger
could be called "Sweet & Beefy!"
4. Today we are going to look at creative menus from Food Trucks and you will be designing
your own Food Truck Menu.
Hook for Menu Lesson (powerpoint)

Creative & Unique Food Truck Menus Lecture
Use the Unique Food Truck Menus PowerPoint to show students some examples of unique
menus and how they are displayed. Notes are added in the PowerPoint.
The last slide explains what is expected for their menu (four entrees, two sides with
creative/unique names and a name of their food truck.)
Optional: You can also show the Short Film on Food Truck Menus.
Unique Food Truck Menus Powerpoint
Food Truck Menus pdf
Short film on Food Truck Menus
Designing your Food Truck Menu Projects

During this time students will create their Food Truck Menu. Depending on your classroom, you
can have students use computers/chromebooks to do research.
If computers are not available, have students use paper and markers to create menu. You may
also assign for homework to print off anything from home that they would like to add.
Share the Menu Tricks and Hints handout with students to give them some ideas.
Peer Review Rubric needs to be printed. (Listed under Gallery walk resource)

Food Truck Menu Tricks & Hints
*Keep in mind the menu is the primary means of businesses representation. It explains exactly
who you are and represents your personality as well.
*A small, simple menu can be used to enhance a truck’s impression of elegance or simplicity. A
long, item intensive menu can emphasize your festive side.
When designing your menu put your bestselling item or those with the biggest draw on the prime
sports of the menu board. (Where the average size person draws their eyes too)
If room allows, arrange your menu in columns.

For example on side can reflect a sense of sophistication and elegance, and two or more can
bring the sense of playfulness.
Highlight spotlight signature items in ways it draws to your customer (adding color, images,
labels and logos)
Naming items specifically or creatively and using active descriptions of the ingredients to the
dishes. Make the customer want to order it.
Make your food affordable

 What kind of food truck are you going to have? What is the name?
 What are the important characteristics of the menu for the restaurant you have chosen?
 What details make sense for food items?
 Does the menu go beyond naming the food item? What kinds of names are used?
 What colors belong on the menu? How do the colors relate to the other elements of the
menu?

Assessment Type(s): Projects, Rubrics
Students will do a gallery walk so that they can peer review each other's menus.
 Each student will have their menu on display and every student will observe each others
menus.
 You may set a timer for a minute at each menu.
 The Food Truck Menus Peer Rubric needs to be printed for each student.
 Below is a rubric for teacher as well.
Food Truck Menus Name

Class Period
What is the most creative menu? _______________________
What is the most creative food item? ___________________
Creative way to display menu? _______________________________
What is the most creative Food Truck name? ________________________
What are the three food items you want to try?

1.______________________________
2._______________________________
3._______________________________
No way I am not going to try ______________________________because ______________________.
Overall Creativity__________________________
NOTES:

Food Truck Menu Teacher
Rubric
4 3 2 1
Creative menu items 4 items 3 items 2 items 1 item
Side Dishes 2 items & Creative 1 item & Creative 2 items 1 item
no
Creative Food Truck Name Unique Creative Name name
no
Creative Menu Beyond Effort effort little effort effort
Total: ____/16
Extra Credit (peer review turned in):__________________

Extra Credit (peer review winner):

Designing the Inside of a Food Truck
by Alyssa Agin
Students will learn about the inside of a food truck and then
design their own. This is lesson 3 of 4 for the project Design a
Food Truck.
Introduction
This is lesson three of four for the project Designing a Food Truck. In this lesson students will
observe a short video and a PowerPoint presentation to understand what a food truck looks like
inside. Students will design the inside of a food truck.
The goal of this lesson to have the students have an understanding of what a food truck looks like on
the inside compared to a brick and mortar.
Teacher Note:
If you have done lesson 2 (Designing a Menu for a Food Truck) with your students, please have your
students have their menu available. If you haven't done lesson 2 with your students the students,
when the time comes in the lesson, need to think about what types of food they would serve.
You will need:
 scratch paper
 white 8X11 paper
*For the activity there are printable directions for the students in a word document.

What do you think it looks like? Hooks / Set
In this hook, you will have students.

Using just 3 minutes and an entire 8x11 sheet of paper to draw a mock inside of a food truck.
Things to consider:
 Where a window would be for them to serve their food?
 What type of food would they be serving?
 Do you need an oven? A fryer? A fridge?
 What about preparing food?
 Also, think about walkway for home to move.

Next, you will be watching a short YouTube video on an inside of a truck and you need to write
down everything you see.

Now that the film is over we will discuss what you saw. Some of your ideas that are unique will
be put on the white board.
Examples:
 Back up camera
 Grills
 Windows
 Assembly area
Phase 2: What type of foods would be used for this food truck?
 Ex: hamburgers
 Grill cheese
 Sandwiches
 You most likely wouldn't use it for an ice cream truck or coffee shop.
What were they missing in your original food truck?

Inside a Food Truck

What is inside a food truck? Lecture
Show the short clip, History Channel - Inside a Food Truck. It describes the minimum
requirements for a truck.
1. Next, go through the Inside a Food Truck PowerPoint slides, showing pictures of a inside

of food trucks and floor plans.
o With each slide, have a discussion about what type of appliances are inside the food
truck.
o Ask students what type of food/drink is being served inside.
o After, ask the students how the service is being done. (They cook the food here, prep
the food here, and take order here...)

Inside a Food Truck Powerpoint (PPTX)

History Channel -Inside a Food Truck
What's inside your food truck? Projects
Students will now start designing the inside of their food truck. Students need to use the menu they
designed from lesson 2. If they didn't do lesson 2, as an alternative, students can think about what
type of food they would serve.
*Attached is the Inside a Food Truck Project Directions handout for students to have the
directions.
Directions:
Plan Your Food Truck Design
Plan how you will use the space with your plan of the food truck equipment inside your mobile
kitchen. Ergonomics is the number one consideration in the design of kitchen space. Your kitchen
should be designed for maximum labor efficiency, safety and functionality. Make sure that there is
plenty of room to move about freely when carrying hot pots and bulky supplies. If employees do not
have to waste time and extra movement completing a task, efficiency is increased and fatigue and
workplace injuries are reduced.
You will determine the type of food truck you want, along with the equipment needed to serve the
food. After all, if you decide you want to start a coffee truck you will have very different space and
equipment requirements than a burger bus.
Get a piece of paper or open a Word document and begin to write down each piece of equipment
you need to include on your future truck. This could include a refrigerator, deep fryer, freezer, heat
lamp, and storage space to list a few of the basics. Remember to think where you will take the
orders as well.
After you get the list of equipment created, the next part will be to determine how much space you
need. Make sure to get the specifics of each piece of equipment you want to put into the truck and
design a layout of where you want each piece of equipment to be placed. (Like the floor plans from
the PowerPoint.)
Take your time when determining the layout of your truck. You want to develop a truck layout that
allows you to conduct food prep in an efficient way.
An average food truck is around 16 feet long but could be up to 30 feet long. It all depends on what
size truck.

Inside a Food Truck Project Directions

Plan Your Food Truck Design
Plan how you will use the space with your plan of the food truck equipment inside your mobile
kitchen. Ergonomics is the number one consideration in the design of kitchen space. Your kitchen
should be designed for maximum labor efficiency, safety and functionality. Make sure that there is
plenty of room to move about freely when carrying hot pots and bulky supplies. If employees do not
have to waste time and extra movement completing a task, efficiency is increased and fatigue and
workplace injuries are reduced.
You will determine the type of food truck you want, along with the equipment needed to serve the
food. After all, if you decide you want to start a coffee truck you will have very different space and
equipment requirements than a burger bus.
Get a piece of paper or open and Word document and begin to write down each piece of equipment
you need to include on your future truck. This could include a refrigerator, deep fryer, freezer, heat
lamp, and storage space to list a few of the basics. Remember to think where you will take the
orders as well.
After you get the list of equipment created the next part will be to determine how much space you
need. Make sure to get the specifics of each piece of equipment you want to put into the truck and
design a layout of where you want each piece of equipment to be placed. (Like the floor plans from
the PowerPoint.)
Take your time when determining the layout of your truck. You want to develop a truck layout that
allows you to conduct food prep in an efficient way.

Assessment Type(s): Rubrics
Attached the Inside a Food Truck Rubric for a final assessment
Inside a Food Truck Rubric

4 3 2 1
List of Applicances
Appliances match Food being Served
Food Truck is Functional
Serving Window is located
Storage
Total:________/20

Designing and Creating a Food Truck Model
by Alyssa Agin
This is lesson 4 out of 4 for a Project designing a

model food truck. In this lesson students will be
looking at pictures of food trucks helping them
create their own model food truck.
Introduction
Students will observe a PowerPoint with pictures of the most unique and creative food trucks in the
nations. Students will use ideas presented in PowerPoint and their own ideas to produce a model
food truck from a template or their own creativity.
The goal of this lesson to have the students create a unique and one of a kind model food truck by
taking what they have seen and researched.
Note:
The Designing of Food Truck lesson length can be at your discretion.
Lesson Times
Hook/Lecture
45 Minutes
Designing of Food Truck
90 Minutes
Presentation/Voting
45 Minutes

Standards
 Students will be able to design and create a food truck model that adapts to their
custumers

Hook Hooks / Set
Share the Movie and Television-Inspired Food Trucks PowerPoint to students.
 The food trucks presented are all inspired by a movie or television show
 Have the students guess which show it came from!
 Also ask the students what they think each truck would be serving based on their
name.
Movie and Television-Inspired Food Trucks PowerPoint
Movie and Television-Inspired Food Trucks PowerPoint PDF
Movie and Television-Inspired Food Trucks PowerPoint PDF (Teacher Notes)
Creative and Unique Food Truck Powerpoint Demo / Modeling

Share the Creative and Unique Food Trucks PowerPoint of some of the most creative and unique
food trucks in the world.
Objective: Students need to see the variety of food trucks, see how their designs are used and what
types of food they serve looking at their design.
There are several slides but before you start, you could ask the students to vote on their favorite
food truck and why. (Maybe have a scratch paper out allowing them to keep track.)
Some discussion notes are located in the PowerPoint.

1. Have the students observe the outside of the trucks and design. Think about where the
trucks are parked and how they took it to their advantage to sell their food.
2. Suggestion for discussion:
o Where was the show taken place?
o Discuss where each truck was parked, and how it helped or didn't help them.
o How were the menus displayed?
o Was there a truck you remember from the clip and why do you remember it? (Design
of truck, menu items, the people working it?)
o Was there any advertisement?
3. GOAL of lecture: Students to understand what sells in their city. How the outside of your
truck and menu display attracts customers.
4. Have the students brainstorm on how they would design their own food truck.

Food Network-The Great Food Truck Race
The Great Food Truck Race

Season 3 Highlights
Designing Your Own Food Truck Projects

There are several options for this project. This can be a group project or individual project. Let the
students be creative (instructions for students below). Also, use your own discretion on how many
days you would like your students to have for this project.
Provide students with the Design Your Own Food Truck Instructions.

 Option 1: Students will design a Food Truck using the Food Truck Paper Template below.
 Option 2: Students will draw their own template of a Food Truck.
 Option 3: Students will have an opportunity to use any materials they would like to design their
unique food truck. (Example: cereal boxes, Styrofoam cups...)
Requirements:
 Be Creative & Unique
 Must place window/where the food will be served out of
 Display menu (be creative)
Other considerations:
 What city will they be located in? Why did you choose that city?
 What is their logo?
 What is their slogan?
 What is their hashtag?
Possible Extensions:
1. Design how food will be carried out
2. Create a t-shirt design
3. Attached is an in-depth "Food Truck Wars" project. Example: The students are asked to
do research about the city their regulations and policy for food truck. Use the Food
Truck Wars Instruction handout.
4. If you are teaching a culinary arts class, ask the students to make one of their menu items.

Suggestions for Materials:
 Cereal boxes
 Shoe boxes
 Soda cans
 Styrofoam cups
 Construction paper
Food Truck Paper Template

Food Truck Wars Instruction
Food truck Wars

Overview
The class will break up and each will design their own Food Truck company At the end, each
group will present their food truck company to the class. (or each student will design their own
Food Truck company)
There are 6 main components to this project:
 Your basic concept and information

 Your Business Plan
 Your website and other social media outlets
 Your menu presentation
 The model of your truck on display
Please have fun and creativity is encouraged!
Part 1: Basics
1. Food Truck Name
a. Find your niche!
i. Healthy foods

ii. Unique cupcakes
iii. Foreign dishes
iv. Gastropub creations
v. Gelato
vi. Organic
2. Logo/Design
a. Do you have a specific theme?
b. A color scheme that relates directly to your food?
c. Logo/design can be:
i. Drawn/sketched on paper
ii. Created online and printed out
iii. Physical/3D representation
3. Slogan/tag line for your company
a. A catchy phrase for your customers to know you by
4. Menu (from lesson 2)
a. 3-6 menu items
b. Include prices
c. Create appealing, short descriptions of each dish
d. Does your menu have a name?
e. Pictures are optional (MUST have photos for final portfolio)
5. Demographics
a. What city and state will you be operating in?
b. What are the popular food trucks that are already in your location?
c. Research your city:
i. Do they require a health department certificate?
ii. Truck permits?
iii. Parking restrictions?
iv. Truck dimensions
v. Any required equipment in the truck?
vi. Etc.
Part 2: Business Plan

1. Introduction/Overview
a. Introduce your company and idea
b. Be brief, don’t give away your whole plan in the introduction
c. What will you sell?

d. Who will buy it?
e. Location?
2. Company vision and mission statement
a. State your mission and vision
b. Explain how your company got started
c. List some short and long term goals
d. What is the main reason people will want to come to you? Best wings? Freshest
smoothies?
e. Give a brief description of the food truck industry as it pertains to your city
3. Ka-ching!
a. What will you charge?
b. How will you make money? Catering, events, etc.
c. Describe your products and services
4. Hustling
a. How will customers learn about your food truck?
b. How can you encourage referrals?
c. Will you have any specials or coupons? (Groupon, LivingSocial, etc.)
d. Who are your major competitors?
e. Any specific marketing strategy? Park by a college -> be open for late night
menus
f. How will you be different from competitors?
5. Operations
a. Any legal or government issues in your state or city?
b. Any specific policies for customers? ($5 minimum, etc.)
c. Describe your location in detail and where you plan on parking
d. Where will you keep your truck at night?
6. Conclusion
a. Describe why you think/know your food truck will be successful
b. List any strengths and weaknesses and how you can overcome your weaknesses
Part 3: Design Food Truck

Designing Your Own Food Truck:
Option 1: Design a Food Truck using the Paper Template
Option 2 : Draw your own template of a Food Truck.

Option 3: Use any materials they would like to design your unique food truck. (Example: cereal boxes, shoe
boxes, soda bottles, Styrofoam cups)
Requirements:
1. Be Creative & Unique
2. Must place window/where there food will be served out of
3. Display menu (be creative)
4. Display name of food truck

Part 4: Presentations
 Viewers will be rating your Food Truck presentation. There will be a prize for First Place
in each class 

Assessment Type(s): Rubrics
Students will present their food truck model to the class. Per discretion of the teacher, determine
what questions you would like answered by the student, which should depend on the length you
went to in your instructions. (Food Truck Wars includes in-depth questions that can be answered
during the presentation.)
Example:
 What's the name of your food truck?

 How did you come up with this name?
 Explain the design of your food truck.
 What will your food truck serve?
 What city would your food truck be located in?
 What's your hashtag?
 What's your slogan?
Each student should be taking notes for each food truck and voting on their favorite at the end.
(Voting Sheets attached)
Exploration Extensions: After presentation, students can display their Food Truck Model and have a
blank piece of paper next to it, known as a "graffiti wall." Students can then be given time to walk
around and write positive feed back of each students "graffiti wall."
Rubrics will be used for an assessment

Food Truck Project Group Rubric

This rubric is for a group food truck project

Food Truck Rubric for Individual Students
Individual food truck project rubric
11 points 15 points 17 points 20 points

Poor Fair Good Excellent
Food Truck
name fits the
theme of the
truck. It is Food Truck
displayed in name fits the
several theme of the
locations to truck. It is
be visible displayed in
from several locations
Food Truck name different to be visible
some what fits angles of the from different
the theme of the truck. The angles of the
truck. It is truck design truck. The truck
displayed well on is in a way design is
Food Truck name doesn't fit the truck visible that is displayed neatly
the theme of the truck. It is from 2 angles. somewhat in a way that is
not displayed well on the The truck design neat and attractive to the
truck visible by 1 angle. The is not neat or very attractive to customer. The
truck design is not neat or vert attractive to the the name and truck
Truck Design attractive to the customer. customer. customer. shows creativity.
Marketing Marketing
material some material fits
what fits the the theme of
theme of the the truck.
truck. The The material Clear evidence
material design is design is in a of effort put
not neat of very way that is forth by the
Marketing material doesn't fit attractive to the somewhat student. Menu
theme of the truck. The customer. neat and and restaurant
material design is not neat or Opening event attractive to are organized,
very attractive to the does not reflect the colorful and very
Logo/Slogan customer. target market. customer. creative.
1st place (3 points each)

2nd place (2 points each)
3rd place (1 points)
Most unique (5 points)
Most votes for most unique (10 Points)

Extra Credit (receiving voting from
classmates:)

Food Truck Voting Sheet for Students
Name
Please fill out each line for each classmate. You will be voting for several categories. You
may not vote for yourself.
Name of the Creative Design?

truck (notes) Food? Hahstag Slogan

Choose a 1st, 2nd & 3rd in each category

Ultimate Winner (most creative):

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What are some examples of successful food trucks mentioned in the document?

What are some examples of successful food trucks mentioned in the document?

What are the main components involved in designing a food truck?

What are the main components involved in designing a food truck?

Foods: Fourth Quarter- Design a Food

 Hospitality, Tourism, and Recreation

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 CTE.HTR.B.4.1 Understand the responsibilities of management, such as ensuring safe work

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Students will be able to understand the basics of the history and

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Mobility is the key to the food concession

According to Los Angeles-based industry-

One of the first things to consider when starting a food

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Another thing to consider when you start a

Another thing you need to consider about your food, is

One other thing you may want to weigh when

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BEST FOOD TRUCKS IN AMERICA PUBLISHED IN 2014 BY FOX NEWS

A few notes from the team who complied this:

BEST FOOD TRUCKS IN AMERICA PUBLISHED IN 2014

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Related Instructional Objectives (SWBAT...)

 Demonstrate the basic understanding of food truck history

Activities in this Lesson

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Resources and Materials

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Time period of Food Truck group project Projects

Directions to have display:

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What food will you be serving?

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Resources and Materials

History Channel-Food Truck History

Quick Quiz using Kahoot

1. Go to the following link and project the web page on the

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This is lesson 2 out of 4 for a project

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Related Instructional Objectives (SWBAT...)

 Students will be able to produce a unique menu

Activities in this Lesson

1. What is favorite food? Write it below.

Resources and Materials

Hook for Menu Lesson (powerpoint)

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Resources and Materials

Unique Food Truck Menus Powerpoint

No way I am not going to try ________because .