AP09-EV04 - "Formato Brief - Campaña Publicitaria en Inglés"
AP09-EV04 - "Formato Brief - Campaña Publicitaria en Inglés"
AP09-EV04 - "Formato Brief - Campaña Publicitaria en Inglés"
INSTRUCTORA
LILIANA SOLARTE NAVARRO
APRENDIZ
VERÓNICA CANO MÚNERA
History of the company in detail Ingenio Purpura was created from the fashion of
handbags and accessories made of leather with a
• Advertising has been traditionally done? unique design and style for each type of person.
• What kind of advertising and what issues The inspiration arose from the innovation of designs
were addressed? in uero giving a complement full of elegance and
style.
• What were the objectives of previous
campaigns? The managers developed this business idea by
acquiring artisans and leather goods from different
• What are the characteristics of your product areas of the country to market products.
or service?
After marketing the first articles, our products have
• What is the current position of your product had a great reception, which make of Ingenio
in the market? Purpura a good perspetive, acquire their identity
and obtain recognition, since then we have
developed several advertising campaigns in
different media to consolidate the image of our
company.
THE PRODUCT OR SERVICE PRESENT TENSE
Description of the product or service with all its Our products offered in the market are crafts and
features: accessories made with recycled material.
• Physical (if it has)
Our designs are manufactured by artisans from
• Chemical characterization (if it has) different parts of our country, inspired by protection
• Packaging (if it has) and care of nature.
• Strengths • Strengths:
(they are internal) Variety and exclusivity in designs, quality finishes
and leather materials, guarantee on all our articles.
• Threats
(they are external ) • Threats:
Shorter period of time in the market than our
competitors.
BUDGET PRESENT TENSE
Trends
We will generate new ideas to innovate our
products and adjust to the current fashion.
Public
Our target audience will be, in any case, with taste
for handmade accessories.
Product
Young and fresh, items with innovative and original
designs, which represents a great attraction for our
potential customers.
Distribution
The distribution is made through an independent
company, which will generate added value by the
rapid delivery of the product to our final customer.
Advertising
To publicize our products, make an advertisement
through print media, radio, television, as well as the
public image on the network.
SCHEDULE PRESENT TENSE