Propuesta en Idioma Ingles de Un Producto o Servicio
Propuesta en Idioma Ingles de Un Producto o Servicio
Propuesta en Idioma Ingles de Un Producto o Servicio
SENA
TUTOR
SANDRA PATRICIA ROJAS CARDOZO
ALBA ROCIO OCHOA SANCHEZ
APRENDIZ
JORGE HUGO OVIEDO OCHOA
VOCABULARY
1. When segmenting the market in age groups, a product is needed that benefits the entire
population
2. Analyzing the segmentation by the income of the people, the product must be easily
accessible for both the low-income population and the high-income population.
3. When implementing the new product, the city should be at the forefront of other cities in
entertainment for its inhabitants
With these elements exposed, I think it would be good to have a multipurpose community park as
a new product, the idea it is really cutting edge and has room for people outdoor, environmental
trails, recreational and cultural programs.
VARIABLE DEFINITION
With this company specialized in money orders, payments,
recharges and collections at the national level with more
Geographic Segmentation than 20 years of experience in the market and with a
network of 8,000 customer service points, located in more
than 1,070 municipalities nationwide, wants to replace the
need to achieve proximity between customers and their
families.
Facilitate life generating experiences of trust, closeness and
tranquility. Present as an alternative the sending and
Age and Life - Cycle of payment of money orders without distinction of gender,
Segmentation age, etc. Sending of Money: Persons over 18 years of age.
Payment of Money Orders: People from 14 years of age.
The consumers:
Nomads: High activity group digital, prepared for a
new delivery model.
Hunters: High activity group digital, prepared for a
new delivery model.
Quality Seekers: Seek a high service quality and
effective and the Data Protection.
BIBLIOGRAPHY
https://www.dane.gov.co/index.php/estadisticas-por-tema
https://www.efecty.com.co/nosotros
https://www.accenture.com/t00010101T000000Z__w__/co-es/_acnmedia/Accenture/Conversion-
Assets/DotCom/Documents/Local/cl-es/Accenture-Banking-Global-Distribution-Marketing-Consumer-
Study-Espanol.pdf