Communication Theory: Lasswell's Model
Communication Theory: Lasswell's Model
Communication Theory: Lasswell's Model
≡ MENU
Communication Theory
All About Theories for Communication.
Lasswell’s model
in ADVERTISING, PUBLIC RELATIONS, MARKETING AND CONSUMER BEHAVIOR,
COMMUNICATION MODELS, MASS COMMUNICATION
Harold Dwight Lasswell, the American political scientist states that a convenient way to
describe an act of communication is to answer the following questions
Who
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume
Says What
that you are happy with it. Ok
https://www.communicationtheory.org/lasswells-model/ 1/9
4/5/2019 Lasswell's model
In Which Channel
To Whom
This model is about process of communication and its function to society, According to
Lasswell there are three functions for communication:
Lasswell model suggests the message flow in a multicultural society with multiple audiences.
The flow of message is through various channels. And also this communication model is
similar to Aristotle’s communication model.
In this model, the communication component who refers the research area called “Control
Analysis”,
Example:
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume
that you are happy with it. Ok
https://www.communicationtheory.org/lasswells-model/ 2/9
4/5/2019 Lasswell's model
CNN NEWS – A water leak from Japan’s tsunami-crippled nuclear power station resulted in
about 100 times the permitted level of radioactive material flowing into the sea, operator
Tokyo Electric Power Co said on Saturday.
Whom – Public
while analysing social conflicts who said that behind struggle there is a castration complex
lasswell says that
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume
that you are happy with it. Ok
https://www.communicationtheory.org/lasswells-model/ 3/9
4/5/2019 Lasswell's model
LINK
ITS VERY SIMPLE TO UNDERSTAND .Can u guys translate to swahili languange coz i ave
found it difficult when iwas doing my research of swahili .Thanh you
LINK
Behailu
September 24, 2016, 5:21 pm
LINK
Load Tella
October 30, 2016, 12:11 pm
Very apt, straight to the point and easy o internalise for students and useful in training
journalism students.
LINK
Miss Amoah
November 9, 2016, 6:14 pm
LINK
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume
senavi
that you are happy with it. Ok
November 19, 2016, 12:09 pm
https://www.communicationtheory.org/lasswells-model/ 4/9
4/5/2019 Lasswell's model
Who
Says What
In Which Channel
To Whom
With what effect?
of course very clearly understand . because beginner will apply your mated so it was possible
to any more understand – Engineer Senavirathna (Industrial Mechanical Engineering)
LINK
Zamin
April 28, 2017, 4:22 pm
this model no doubt easy and understanding but to me lasswell’s not mention feedback term
so we can say this is the single way (one way) communication.
LINK
U.c
July 9, 2017, 12:37 am
harold dwight made it a thing of easy understanding,by putting it in the way of who,says
what,in which channel,to whom and with what effect.I LOVE THIS PAGE
LINK
Aadil Bhat
September 22, 2017, 8:03 pm
This model is quite easy to understand because this model is capable of so ideas which can
easily be understood. Lasswell has made to top simple because of its nature but it’s feedback
and noise makes it somehow bit more difficult but of reading nature.
LINK
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume
that you are happy with it. Ok
https://www.communicationtheory.org/lasswells-model/ 5/9
4/5/2019 Lasswell's model
Blessing T Madziwanzira
November 27, 2017, 2:00 am
LINK
Blessing T Madziwanzira
November 27, 2017, 2:01 am
LINK
annu
January 9, 2018, 8:44 pm
LINK
Louis
September 15, 2018, 1:34 am
This model is however outdated and merely out rated in this days absolutely complex and
superior technology. It was worth in early days and it was by then. Accordingly its of great
value in todays study as Lasswell revealed upon this mechanism and literature of
communication.
LINK
Nellyne
October 6, 2018, 4:43 pm
https://www.communicationtheory.org/lasswells-model/ 6/9
4/5/2019 Lasswell's model
LINK
john chihiya
October 12, 2018, 2:35 pm
LINK
owembabazi faith
October 29, 2018, 1:40 am
The model was well discribed and it can easily be understood by any one
LINK
Caleb Jambo
November 10, 2018, 9:21 pm
Easily understood
LINK
PREVIOUS COMMENTS
Leave a Comment
Name *
Email *
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume
Website
that you are happy with it. Ok
https://www.communicationtheory.org/lasswells-model/ 7/9
4/5/2019 Lasswell's model
Comment
Save my name, email, and website in this browser for the next time I comment.
Submit
S
To search, type and hit enter Search
C
Advertising, Public relations, Marketing and Consumer Behavior
Business Communication
Communication / General
Communication Barriers
Communication in Practice
Communication Models
Cultural Communication
Development Communication
Group Communication
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume
Intercultural Communication that you are happy with it. Ok
https://www.communicationtheory.org/lasswells-model/ 8/9
4/5/2019 Lasswell's model
Interpersonal Communication
Mass Communication
Organisational Communication
Political Communication
Technical Communication
Visual Communication
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume
that you are happy with it. Ok
https://www.communicationtheory.org/lasswells-model/ 9/9