I.

INTRODUCTION

A. Business Name:

Dulcis Dente.

Our business only focuses on one type of food product. But there will be a twist on
the product to make it unique and different from other products.

We came up with the name of the business “Dultis Dente” which means sweet tooth
in Latin because it is different and appealing.

Since we will only offer one product we will offer a variant of flavors of it to the
public.

B. Address

UNP, Tamag, Vigan City

C. Entrepreneurs:

Name: Lanz Thirdy Q. Aquino

Address: Pandan, Caoayan, Ilocos Sur

Contact No: 09171591282

Name: Jiezonne Mart D. Balido

Address: Bangeud, Abra

Contact No: 09267280527

Name: John Luke A. Del Carmen

Address: Barraca, Vigan City, Ilocos Sur

Contact No: 09971296737

 Name: Ranier C. Duquez

Address: Paing, Bantay, Ilocos Sur

Contact No: 09355161373

Name: Benedict Harry M. Ragon

Address: Buquig, Bantay, Ilocos Sur

Contact No: 09975816556

Name: Jonell S. Taculog

Address: Paguraper, Sto. Domingo, Ilocos Sur

Contact No: 09351336075

D. Nature of the Business

Dultis Dente is a food business, for we will be preparing a food product for
consumers.

Dultis Dente, bringing you quality products at an affordable price!

E. Statement of Financing Needed

In order to operate the business, we need a capital to start and progress. Having a
capital is an essential element in the business industry. As we cross the threshold in business
life and entrepreneurship, the capital needed for our business will be coming from money
from our own pockets. An amount of Php 1200 will be used as our capital. Each of the six (6)
partners in this business will equally share an amount of Php 200 and whatever gains or
earning we will get, we will divide it equally to each partner.
 II. EXECUTIVE SUMMARY

Dultis Dente is a sweet candy food business focusing on home-made pastillas which
favors elementary, high school, college and even teachers who are our main targets. It
specializes on pastillas with various flavors and expects to catch the attention of students
and teachers because of its affordable price, uniqueness and great taste.

We came up with Dultis Dente as the name of the business because it different and
unique from other businesses.

Dultis Dente is equally owned by 6 partners and managed by a management team

composed of 2 managers namely: Lanz Thirdy Aquino – the President; Benedict Harry M.
Ragon – Purchasing and Production Manager, and other partners in this business will be
cooks, purchasers, servers and cleaners.

Entering into this kind of business will be hard because of the other businesses of the
same venture in the university, which are highly competitive.

To overcome these adversities, our group wants to provide and sell products with
the highest quality at an affordable price to meet the demand of the target customers.

III. ENVIRONMENTAL AND INDUSTRY ANALYSIS

A. Condition of General Environment

 Political
 Public health policies are pushing for more organic food.
 Current policies push for the public to be more conscious in buying food.

 Economical
 Healthier foods are pricier compared to manufactured foods.
  Global economic crisis.

 Sociocultural
 Our business will change based on customer’s demand.
 Customer awareness, changing expectation.

 Technological
 New information and communication technologies.
 Online groceries for faster food delivery.

 Legal
 Changes of laws.
 Increase litigations.

 Environmental
 Products that will be more eco-friendly.

B. Conditions of Specific Environment

 Supply and Demand Conditions

Supply
We will be purchasing our supplies from 3 (three) different places, enough for
us to buy all the raw materials needed and to not lack from it.

Demand

Since our business is near from the UNP-LS, where most of the population are
students/teachers. A lot of students will be attracted by the lush flavors of the
pastillas.
 Competition

The level of competition will be difficult since the marketing will be due on
after the work immersion, it will be expected that there will be numerous
competitors, including other groups and the existing canteens/stalls in the campus.

Table 1. Comparison of the Marketing Strategies of Major Competitors

Factor Strength Weakness Competitors Importance to

Customers
Products Limited Various Critical
products Products

Price Product will Lower Price Critical

be affordable
Quality Concise details Critical
of Products
Service We will Important
provide
excellent
services for
the customers
Expertise Some may They may have Very
have little better sellers Important
experience in
providing
services
Location We will all sell Important
within the
campus
Appearance The business Important
name may not
 give a clue
about the
product that is
being sold

IV. DESCRIPTION OF THE BUSINESS

A. Products and/or Services

 Pastipops

A Caramel Graham, Cookies and Cream, and Milo flavored filling and coated
with a very popular desert of Filipinos, Pastillas.

B. Size of the Business

Dultis Dente is a small business.

C. Vision, Mision, and Values

Our Vision

Our mission is to be the most successful, well known and to be the world’s best

producer. Continuously expand our interest to produce business opportunitites around

our area of operations

Our Mision

To provide excellent services and quality delicious products

Our Values

Honest

A passion to serve
D. Location of the Business and its Major Physical Assets

The Dultis Dente is located at the West side part of the CBAA
building.wherein a lot of students and teachers always pass by. The location is easily
noticed because it is just 10 meters away beside the Flagpole.

E. Background of the Business Owners

Table 2. Position and Background of the Business Owners

Name Position Background/Characteristics

Lanz Thirdy Aquino Cook Has a passion in cooking

Jonell Taculog Seller

Benedict Harry Ragon Cashier

John Luke Del Carmen Seller

Purchaser of Raw
Jiezzone Mart Balido Reliable
Materials

Ranier Duquez Cleaner Organized

 V. PRODUCTION PLAN

A. Manufacturing Process

Process Flow Chart for Manufacturing Caramel Graham PastiPops

Prepare all the ingredients.

In a pan, pour 1 cup of evaporated milk. Wait until ¾ of

the milk is evaporated

Add 1 cup of condensed milk in the pan and stir well.

Put small amount of butter milk then mix it well.

Ingredients:
Butter milk
If the mixture is thick, remove from heat and transfer into Condensed milk
container, Let it cool until the mixture is ready to be molded. Evaporated milk
Sugar
Water
While waiting put ¼ cup of water in a pan and 1 cup of All Purpose Cream
sugar, for the caramel filling. Stir till it becomes sticky. Graham Biscuit

Add a small amount of all-purpose cream. If the sugar

becomes thick and brown in color, it is already cooked.

Put in another container and wait until it becomes cold.

Mold the mixture into jack stone ball shape then put a
caramel filling inside.

Crush the graham biscuit; coat the caramel PastiPops into

it.

Put it in a clean container.

 Process Flow Chart for Manufacturing Cookies and Cream Pastipops

Prepare all the ingredients.

In a pan, pour 1 cup of evaporated milk. Wait until ¾ of

the milk is evaporated.

Add 1 cup of condense milk in the pan and stir well.

Put small amount of butter milk then mix it well. Ingredients:

Butter milk
Condensed milk
If the mixture is thick, remove from heat and transfer into Evaporated milk
container, Let it cool until the mixture is ready to be mold. Cookies and
Cream Biscuit
Separate the cream from the biscuit then crush the
cookies.

Mold the mixture into jack stone ball shape then put a
cream filling inside

Coat the crushed cookies into the PastiPops

Put in a clean container.

 Process Flow Chart for Manufacturing Milo Pastipops

Prepare all the ingredients.

In a pan, pour 1 cup of evaporated milk. Wait until ¾ of

milk is evaporated.
Ingredients:
Add 1 cup condensed milk in the pan and stir well. Butter milk
Condensed milk
Evaporated milk
Milo
Put small amount of butter milk then mix it well.

If the mixture is thick, remove from heat and transfer into

container, Let it cool until the mixture is ready to be molded.

Add Milo powder in the mixture then mold the mixture.

into jack stone ball shape.

Coat the Milo powder into the PastiPops.

Put in a clean container.

B. Physical Plant

Cooking/Preparation
Area
Cashier
C. Machinery and Equipment

Table 4. Tools and Equipment that will be utilized

Tools Equipment

Cooking/Preparation Pan Gas Stove

Mixing Bowl LPG

Wooden Spoon

Measuring Cups

Plates

Trays

Container

Cooler

Serving Yema Paper

Container

Cleaning Mop

Rug

Sprayer
D. Suppliers of Raw Materials

Pabliford’s Vigan Public Puregold

Market

Supplier No.1 Supplier No, 2 Supplier No. 3

E. Future Capital Equipment Needs

Table 5. Future Capital Equipment Needed for the Expansion of Dultis Dente

Capital Equipment Needed Purpose

Refrigerator To preserve raw materials.

VI. OPERATIONS PLAN

A. Descriptive of the Company’s Operations

Worker/s is/are a thing a business should always check in order to maintain
the good run of service. We will check the number of worker/s in the business and
each will have their own assigned tasks in operating the business.
Table 6. Step by Step Operation of the Business

Activities Duration Output

Purchasing/Buying Raw 30 minutes Raw Materials

Materials
Making ready to serve 2 hours Ready to serve Products
Products
Persuade Customers 1 minute Customers

Taking customer’s order 30 seconds Orders

 Preparation/Cooking of 5 minutes Dultis Dente’s Product
orders
Serve 30 seconds Profit

B. Flow of Orders

For every business, customer’s contentment of the company’s service is one of the
important things the business should maintain. To suffice customers’ wants and needs,
there should be a good flow of orders for goods and services.

The business’ goods will be bought at the nearest supermarket/grocery stores to

prevent cramming of buying goods in case there will be a shortage of goods and igredients.

The assigned workers of each section will do their tasks harmoniously in order to
have a good flow of service.

Place the
order

Purchasing Pay for the

Raw Materials order

Financing Process the

order

Serve the
order

Finishing the order, the sales man will hand it to the customer.
C. Promotion

The group will have a comprehensive marketing, advertising and promotion

campaign that will maximize word of mouth marketing and will consist of printed materials
and social media.

Flyer

Tarpaulin
D. Sales Forecasts

Table 7. Sales Forecast of Dultis Dente,

First Year by Month

Month Projected Sales (units) Projected Sales (pesos)

April 600 1000
May 800 1500
June 1100 1750
July 1450 2000
August 1800 2250
September 2100 2500
October 2400 2800
November 2700 3050
December 2800 3300
January 2500 3150
February 2300 3000
March 2400 3100
Total 22950 29400

VII. ORGANIZATIONAL PLAN

A. Form of Ownership

Our business will be a partnership because there comes a time in the world of entrepreneur
that running a business on your own becomes too difficult due to various reasons. It could
be due to expansion demands that call for financial injections, or too much workload in the
enterprise that needs someone else in the enterprise that needs someone else in the mix
this means that forming world a partnership at times the business world becomes a
necessity.
B. Partners

Table 9. Summary Table Showing Details about the business Partners

Name of Partners Qualifications Capital Contribution

Lanz Aquino Trustworthy Php 200.00
John Luke del Carmen Has financial power Php 200.00
Benedict Harry Ragon Good decision maker Php 200.00
Ranier Duquez Has business passion Php 200.00
Jiezonne Mart Balido Business comitted Php 200.00
Jonell Taculog Has wide connections Php 200.00

C. Organizational Chart/ Lines of Authority

Lanz Aquino

President

Benedict Harry Ragon John Luke Del Carmen

Jonell Taculog
Purchasing and Production Finance and HR Manager
Marketing Manager
manager

Ranier C. Duquez Jiezonne Balido

Administrative Manager
Sales and Marketing Manager

D. Background of the Management Team Administrative Manager

Table 10. Summary Table Showing Details about the manegement team

Name of Managers Job Title; Duties and Obligations Manegerial

Responsibilities Expirience
 Lanz Aquino President Business-committed Expirienced leading a
whole school by
being the President
of the school's
highest organization

Benedict Harry Purchasing and Know how to ensure Had a summer job
Ragon Production manager that the production expirience in a shop
is cost effective
Jonell Taculog Marketing Manager Enrich our careers Work experience as a
page and social Recruitment
media accounts with Marketing Manager
multimedia, posts or similar role
and employee
testimonials
John Luke Del Finance And Hr Possesses the Expirienced working
Carmen Manager evidence of in a school
continous environment
professional
development
Ranier C. Duquez Sales and Marketing Knows how to Expirienced selling in
Manager engage in superior an online shop
customer service
Jiezonne Balido Administrative Organize and Familiarity with
Manager supervise other financial and
office activities facilities
(recycling, management
renovations, event principles
planning etc.)
E. Roles and Responsibilities of Management Team

Table 11. Summary table Showing the Roles and Responsibilities of the Management Team

Name Role Responsibilities

Lanz Aquino President Create, communicate and
implement the
organization's mission: Make sure
that direction is communicated on
a level that allows every employee
to understand his role.
Benedict Harry Ragon Purchasing and A production worker is responsible
Production manager for operating and maintaining
equipment in a factory or
warehouse and preparing items for
distribution. production worker
cleans and operates factory
equipment, works on an assembly
line, puts together and inspects
products, and adheres to all factory
safety guidelines and standards.
Jonell Taculog Marketing Manager Marketing managers oversee the
promotion of a business, service,
product or brand. Depending on
the organization, they may be
managing the marketing of a whole
line of products and services, or be
focused on one particular thing to
promote. They may also be in
charge of a staff of marketing
assistants.
John Luke Del Carmen Finance And Hr To undertake the preperation and
Manager dispatch of orders for the business.
Check and arrange the distribution
of orders on their arrival
Sales and Marketing Accomplishes marketing and sales
Ranier C. Duquez Manager human resource objectives by
recruiting, selecting, orienting,
training, assigning, scheduling,
coaching, counseling, and
disciplining employees;
communicating job expectations;
planning, monitoring, appraising,
and reviewing job contributions;
planning and reviewing
compensation actions; enforcing
policies and procedures
Jiezonne Balido Administrative Administration Manager’s role is to
Manager oversee the administrative
operations of a business. They are
in charge of the department’s day-
to-day functions as well as
supervising and supporting staff.
Another title common to the
profession is Administrative
Manager.
 VIII. FINANCIAL PLAN

A. Assumptions

It is assumed and estimated that the group will have sales of twice the capital
income by the end of the year and maintain a healthy cash flow

B. Pro Forma Balance Sheet

Table 12. Sample Projected Sheet, as of End of First Year (in pesos)

ASSETS

Current Assets

Cash 1200

Accounts Receivable

Total Currents Assets 1200

Fixed Assets

Equipment 300

Accumulated Depreciation 300

Total Fixed Assets 600

Total Assets

LIABILITIES AND OWNER’S

EQUITY

Partners’ Equity 200

Aquino’s Capital 200

Ragon’s Capital 200

Balido’s Capital 200

 Taculog’s Capital 200

Del Carmen’s Capital 200

Duquez’s Capital 200

Total Partners’ Equity 1200

Total Liabilities and Partners’ 1200

Equity

C. Pro Forma Income Statement

Table 13. Dultis Dente, Projected Income Statement,

First Year by Month (in thousand pesos)

Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar TOT
AL

Sales 33. 39.6 47.5 48. 43. 47. 50. 52.7 55. 45. 43. 46. 549.
2 7 89

Cost of Sales 21.7 26.1 31.3 31.3 29.7 28.2 31.0 37.6 41.6 32.7 30. 32. 374.
5 2 2 5 6 9 2 32

Gross Margin 11.2 13.5 16.2 16.2 15.3 14.6 16. 17.6 19.4 15. 16. 28. 191.
5 8 1 7 15

Sales Expense 4.5 4 4 4 4 4 4 4 4 4 4 4 48.5

Depreciation 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 3.5 42

Total Operating 8 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 7.5 90.5
Expense

Net Profit (loss) 3.25 6 8.7 8.7 7.88 7.11 8.57 10.1 11.5 8.04 8.04 11.7 99.6
 Table 14. Dultis Dente, Projected Income Statement,

First Two Years (in thousand pesos)

Year 1 % Year 2 %
Sales 549.89 100 739.564 100
Cost of Sales 374.32 65.71 482.817 65.71
Gross Margin 191.15 34.09 249.352 34.09
Sales Expense 48.5 8.69 58.2 8.02
Depreciation 42 7.53 50.4 6.95
Total Operating 90.5 16.22 108.6 14.97
Expense
Net Profit (loss) 99.6 17.86 138.61 19.11

D. Sources and Uses of Funds

The capital that will be exploited will be from the shares of the 6 partners. The total
capital will be Php1200. Thus, the share of investments is Php200 each industrial partner.