Presentation On Corporate Personality: Ratan Tata
Presentation On Corporate Personality: Ratan Tata
Presentation On Corporate Personality: Ratan Tata
on
corporate personality
Ratan Tata
Submitted to:- Kruti m’am
Occupation : Businessman
Nationality : Indian
History
• Ratan Tata, actually Ratan Naval Tata, was
born on December 28, 1937, in Mumbai.
• He is the present Chairman of the Tata
Group, India's largest conglomerate
established by earlier generations of his
family.
• Ratan Tata was born into the wealthy and
famous Tata family of Mumbai.
• He was born to Soonoo & Naval Hormusji
Tata, a Gujarati-speaking Parsi family.
• Ratan is the the great grandson of Tata
group founder Jamsetji Tata.
• Ratan's childhood was troubled, his
parents separating in the mid-1940s, when
he was about seven and his younger
brother Jimmy was five.
• Ratan Tata's mother moved out and both
Ratan and his brother were raised by their
grandmother Lady Navajbai
Education
• He was schooled at the Campion School
in Mumbai. In 1962, after graduating from
Cornell University with a degree in
Architecture and Structural Engineering,
Ratan joined the family business.
• Ratan turned down a job offer from IBM,
following the advice of J.R.D. Tata, and
entered the family business.
Career
Ratan Tata joined the Tata Group in
December 1962, when he was sent to
Jamshedpur to work at Tata Steel. He worked
on the floor along with other blue-collar
employees, shovelling limestone and handling
s the blast furnace.
In 1971, Ratan was appointed the Director-in-
Charge of The National Radio & Electronics
Company Limited (Nelco), a company that was
in dire financial difficulty.
• Ratan Tata suggested that the company invest in
developing high-technology products, rather than
in consumer electronics.
• J.R.D. was reluctant due to the historical financial
performance of Nelco which had never even paid
regular dividends. Further, Nelco had 2% market
share in the consumer electronics market and a
loss margin of 40% of sales when Ratan took
over.
• Nonetheless, J. R. D. followed Ratan's
suggestions
Looks:
Numbers first.
Length – 3100mm
Width – 1500mm
Height – 1600mm
Wheelbase – 2230mm.
Ground Clearance – 180mm
Not so nano – the Tata Nano (the 1-lakh car)
Ratan Tata Trivia