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Saul Bass

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Saul Bass (May 8, 1920 April 25, 1996) was an American graphic designer and filmmaker, perhaps best

t known for his design of film posters and motion picture title sequences. During his 40-year career Bass worked for some of Hollywood's greatest filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Amongst his most famous title sequences are the animated paper cutout of a heroin addict's arm for Preminger's The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of the C.I.T. Financial Building in Hitchcock's North by Northwest, and the disjointed text that race together and apart in Psycho. Saul Bass designed emblematic movie posters that transformed the visuals of film advertising. He designed many posters, a number in its 50s and an example of his work is shown below on the poster for The Shining featuring jack Nicholson. His last commissioned film poster was created for Steven Spielberg's Schindler's List (1993), but it was never distributed.

Bass designed some of the most iconic corporate logos in North America, including the AT&T "bell" logo in 1969, as well as AT&T's "globe" logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines' 1968 "jetstream" logo and United Airlines' 1974 "tulip" logo which became some of the most recognized airline industry logos of the era.

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