Milton Glaser

Milton Glaser
Milton Glaser (June 26, 1929) is one of Americas

most celebrated graphic designers. His designs
include the I NY logo, the psychedelic Bob Dylan
poster, and the Brooklyn Brewery logo. In 1954, he
also co-founded Push Pin Studios, founded New York
Magazine with Clay Felker, and established Milton
Glaser, Inc. in 1974. His artwork has been featured
in exhibits, and placed in permanent collections in
many museums worldwide. Throughout his long
career, he has designed many posters, publications
and even architectural designs. He has received
many awards for his work, including the National
Medal of the Arts award from President Barack
Obama in 2009, and was the first graphic designer
to receive this award.
Glaser was born in New York City to Hungarian
Jewish immigrants. He attended The High School of
Music & Art, and graduated from Cooper Union in
New York City. By a fulbright scholarship, he also
studied graphic design at the Academy of Fine Arts

in Bologna, Italy. 1954 he co-founded Push Pin
Studios, along with fellow Cooper grads Edward
Sorel, Seymour Chwast, and Reynold Ruffins. Glaser
and Chwast directed Push Pin for twenty years,
while it became a guiding reference in the world of
graphic design. In 1983, Glaser teamed up with
Walter Bernard and started a publication design firm
called WBMG in New York City. WBMG has designed
more than 50 magazines, newspapers and
periodicals around the world.
Over his career, Glaser has personally designed and

illustrated more than 300 posters. His work is
displayed in the Cooper Hewitt National Design
Museum, New York; the Victoria and Albert Museum,
London; and the Israel Museum, Jerusalem. His work
has also been featured in exhibits all over the world.
He has also done one-man shows at the Centre
Georges Pompidou in Paris and the Museum of

Modern Art in New York City.
Glaser is the subject of the 2009 documentary film
To Inform and Delight: The World of Milton Glaser.
Works
Push Pin Studios
After graduating at the Cooper Union in New York
City, Reynold Ruffins, Seymour Chwast, Edward
Sorel and Glaser, founded Push Pin Studios in 1954.
Glaser joined after his return in Italy. In 1957, the
"Push Pin Monthly Graphic," was sent out to friends
and clients. They rejected tradition and favored
reinvigorated interpretations of historical styles.
The studio redefined and expanded the imprimatur
of the designer, illustrator, and visual culture at
large.
Bob Dylan Poster

In 1966, Glaser designed a poster for Bob Dylans
Greatest Hits LP. It was one of Glasers first
posters. The poster depicts the profile of Bobs face
with psychedelic, swirly hair, with Dylan written at
the bottom in one of Glasers typefaces. His

inspiration for the poster was Marcel Duchamps
1957 Self-Portrait; and Art Nouveau, That was an
influence for the colors and shapes in the picture. 6
million posters have been printed and distributed,
and sells for hundreds of dollars, and has become a
huge collectable.
I Heart New York Logo

One of Glaser's most recognizable works is his I
Heart New York logo. In the mid-1970s, New York
City's crime rate was up and the city was widely
perceived to be dangerous and was on the verge of
bankruptcy. In 1977, the city hired advertising
agency Wells Rich Greene and Milton Glaser to
design a logo to increase tourism and boost moral.
It was Glaser who came up with the design in the
back of a taxi cab on the way to the meeting. The
logo consist of the capital "I" and a red heart,
stacked on top of "NY," symbolizing New York in
American Typewriter typeface. His inspiration for

the logo was Robert Indiana's LOVE design, with the
four letters stacked on top of each other. "Glaser
loved New York so much that he gave his work to
the city for free, hoping it would become public
property."
Today, the logo has earned the city $30 million each
year and has become a pop culture and has been
reproduce on T-shirts and hats, and can be seen
everywhere in New York. Imitations have been
made, for example "I Heart Radio." The city has
been filling nearly 3,000 objections against them.
After the September 11 Terrorist attacks, the logo
has become even more of a symbol, creating unity
between the public. Glaser had even designed a
modified version saying, "I Love New York More than
Ever," in response to the attacks. The Heart had a
little black spot to symbolize the attack on the
World Trade Center site.

Milton Glaser

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What was Milton Glaser's most famous logo design?

What studio did Milton Glaser co-found in 1954?

Milton Glaser

Milton Glaser (June 26, 1929) is one of Americas

studied graphic design at the Academy of Fine Arts

Over his career, Glaser has personally designed and

Georges Pompidou in Paris and the Museum of

Bob Dylan Poster

the bottom in one of Glasers typefaces. His

I Heart New York Logo

American Typewriter typeface. His inspiration for

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