An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.An advertising executive comes up with a campaign to defeat Augusto Pinochet in Chile's 1988 referendum.
- Nominated for 1 Oscar
- 15 wins & 28 nominations total
- Director
- Writers
- All cast & crew
- Production, box office & more at IMDbPro
Storyline
Did you know
- TriviaSeveral people from the actual "No" campaign in Chile were hired to play members of the "Yes" campaign in the film.
- GoofsAll entries contain spoilers
- Quotes
Publicista Campaña Sí: [Speaking to the YES Campaign board] If you want to scare people, you have to scare them with their past, their past poverty, long lines to buy bread. The opposition has its cries of socialism, yes. But the only thing that interests people is the scramble, and also they know that socialism is miserable. Instead you have a system in which anyone can be rich. Attention!, not 'everyone'... 'anyone'. You can not lose when all are committed to be that 'anyone'.
- Crazy creditsThe opening and closing credits all feature easel paper pads with prologue, title and ending credit roll call, showing a person's hands flipping over each page.
- ConnectionsFeatured in Chelsea Lately: Episode #7.9 (2013)
- SoundtracksLa alegria ya viene
Written by Sergio Bravo & Jaime de Aguirre
Pinochet's government were an arrogant bunch; 15 years of dictatorship will do that to you, to the point that the election was largely seen as a farcical exercise merely to validate his rule.
So, the fact that this election campaign won a seemingly un-winnable election and validate real democracy in that it began the end of Pinochet's rule is still a pretty incredible turn of events.
The film itself tells the story of Rene Saavedra (Gael García Bernal) an in demand advertiser with a troubled home life who spearheads the NO campaign by putting a positive, consumerist spin on it with plenty of humour to be had... www.ravechild.co.uk
- ravechildglasgow
- Feb 12, 2013
- Permalink
Details
Box office
- Gross US & Canada
- $2,343,664
- Opening weekend US & Canada
- $71,742
- Feb 17, 2013
- Gross worldwide
- $7,699,095
- Runtime1 hour 58 minutes
- Color
- Sound mix
- Aspect ratio
- 1.40 : 1