Bob Hoffman(II)

Bob Hoffman, author of upcoming 'Alchemy in Technicolor' was Vice President, Marketing and Public Relations, for Technicolor's Hollywood headquarters. While there, he led Technicolor's publicity and awards campaigns for Birdman, Gravity and Life of Pi, and Martin Scorsese's The Aviator, The Departed, and Hugo. He joined Technicolor mid-2001 to launch the company's Digital Intermediate business, called 'Technique', and other digital initiatives - including Technicolor's award-winning Digital Printer Lights system. He has previously served as Digital Domain's head of PR and Publicity, and as a freelance producer, creating and co-producing the Peabody Award-winning PBS educational series Futures with Jaime Escalante.