It appears that director Griffith Dunne tried to keep this film from being as powerful as it could have been. The movie fails to fully develop the town's overt fear of witches (missing only slightly), the full foreboding of "something wicked this way comes" with Jimmy (although the script lets them get away with it), and the magical love bond between Sally and Gary. A few small changes, such as more supportive background music, would have made these points support and counterpoint the lighter parts of the flick.
Bullock and Kidman are very good as the central characters, very believable as different-but-bonded sisters. Kidman is a little too flaky at times to be a fully credible witch, but this characterization runs well enough in context. Channing (whom I rarely enjoy) and Wiest are excellent in major supporting roles, outdone only by Webb and Wood (Sally's daughters) who show their abilities by *not* overacting their potentially cutesy roles. Instead, they do a great job in stating variations on their mother and Aunt Gilly.
Overall, I think most aspects of direction and production could have used one more iteration of quality improvement. Still, the movie is quite enjoyable, and worth watching again some time.
