I saw this more as an experiment, a chance to pay homage to a time and place in movie-making. I was also reminded of "Breakfast at Tiffanys" a tad in its glamorization of that Jackie Kennedy/Audrey Hepburn period of high ladies fashion. It was sort of a 50's lag, a last vestige of the classy old styles before the hip/hippie modern era would sweep them away forever. Call it the end of elegance, if you will.
On the other hand, it was the end of an era for the more innocent screwball comedies/romances as well. Movies changed just as abruptly, and got just as down to earth in its realism as the fashions. So, we are seeing here a double homage, to the fashions, and the more lighthearted tenor of movies, in the 50's/early 60's.
The movie did well in the plot/story/jokes department. It was a tightrope, because if they got TOO risqué or hip, it would take away from the tenor and point of the whole retro/throwback thing. In that case, it inevitably would come across in some ways as a retread and stock, but that was the price paid for doing this. There simply was not much room to work with in any sense per plot development, and tongue-in-cheek can only go so far without betraying homage to the old school of doing things. With the aforementioned built-in restrictions, I think that Payton Reed did a pretty darn good job here! Well worth seeing, and a must-see for those who love retro fashions and movies.
