My big down vote for this is promoting a dinner for 30 bucks. Unless he's marketing towards D I N K households or other celebs who don't care about budgeting. Almost a grand per dinner per month? That doesn't even factor in lunch or breakfast dude. Also 30 minutes is completely off. No matter what the intro says about no tricks etc. You don't make a full Thai or other dinner in 30 minutes or less from start to finish. I cook Thai at home at least once a week. All these ethnic episodes are ingredient heavy and he's def not doing this in 30 minutes without organizing his ingredients first. I cook for a living and I'm all about efficiency and budgeting at home. Go ahead and promote cooking more exotic things like Thai and Lebanese at home. I'm all for that. I think people need to get more creative in the kitchen but don't be promoting this to the average household as achievable. (unless those 4 people you're cooking for are all in the kitchen helping). Also lasagna for 30 bucks? I guarantee you I can do lasagna for way less than 30 bucks.