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A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market. (2005). Wang, Chih-Jen ; Wu, Chi-Cheng.
In: Marketing Letters.
RePEc:kap:mktlet:v:16:y:2005:i:2:p:143-161.

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Cited: 19

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Cites: 29

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Citations received by this document

  1. Store brand introduction in a dual-channel supply chain: The roles of quality differentiation and power structure. (2023). Xiao, Yujie ; Niu, Wenju ; Xue, Weili ; Zhang, Lianmin.
    In: Omega.
    RePEc:eee:jomega:v:116:y:2023:i:c:s0305048322002080.

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  2. Assessing the impact of manufacturer power on private label market share in an equilibrium framework. (2023). Richards, Timothy J ; Pasirayi, Simbarashe.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322007573.

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  3. Mail-in-rebate and coordination strategies for brand competition. (2022). Pei, Zhi ; Yan, Ruiliang ; Amrouche, Nawel.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:247:y:2022:i:c:s0925527322000469.

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  4. Positioning of private label brands of men’s apparel against national brands. (2021). Mukherjee, Swati ; Saha, Subrata ; Sanyal, Shamindra Nath ; Ghosh, Pritha.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:9:y:2021:i:3:d:10.1057_s41270-020-00091-7.

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  5. Private label management: A literature review. (2021). Yang, Wei ; Wu, Lifang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:125:y:2021:i:c:p:368-384.

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  6. Impacts of store-brand introduction on a multiple-echelon supply chain. (2021). Duan, Yongrui ; Cheng, Rong ; Zhang, Jianguang ; Ke, Hua.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:292:y:2021:i:2:p:652-662.

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  7. Consumer Behaviour and Factors Affecting the Selection of Green Private Label Products in Greek Retail Market. (2019). Tsekouropoulos, Georgios ; Theocharis, Dimitrios ; Sarmaniotis, Christos.
    In: International Conference on Economic Sciences and Business Administration.
    RePEc:icb:wpaper:v:5:y:2019:i:1:204-213.

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  8. Online market entry and channel sharing strategy with direct selling diseconomies in the sharing economy era. (2019). Sethi, Suresh ; Zhang, Xuefeng ; Chiu, Su-Mei ; Liu, Mengqi.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:218:y:2019:i:c:p:135-147.

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  9. Green products: digital marketing and consumer behavior for sustainability. (2018). Andreopoulou, Zacharoula ; Tsekouropoulos, Georgios ; Theocharis, Dimitrios ; Koliouska, Christiana.
    In: Agricultural Economics Review.
    RePEc:ags:aergaa:330629.

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  10. Premium store brand: Product development collaboration between retailers and national brand manufacturers. (2017). Hara, Reiya ; Matsubayashi, Nobuo.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:185:y:2017:i:c:p:128-138.

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  11. Interaction between channel strategy and store brand decisions. (2017). Jin, Yannan ; Wu, Xiaole ; Hu, Qiying.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:256:y:2017:i:3:p:911-923.

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  12. The Role of Brand Image and Product Characteristics on Firms’ Entry and OEM Decisions. (2016). Caldieraro, Fabio.
    In: Management Science.
    RePEc:inm:ormnsc:v:62:y:2016:i:11:p:3327-3350.

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  13. Does private-label production by national-brand manufacturers create discounter goodwill?. (2013). Geyskens, Inge ; Dekimpe, Marnik G ; Deleersnyder, Barbara ; Braak, Anne Ter.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:30:y:2013:i:4:p:343-357.

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  14. Supply chains in the presence of store brands. (2013). Rao, Vithala ; Fang, Xiang ; Gavirneni, Srinagesh.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:224:y:2013:i:2:p:392-403.

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  15. PRIVATE LABELS, RENT SHIFTING AND CONSUMER WELFARE.. (2012). Johansen, Bjørn Olav.
    In: Working Papers in Economics.
    RePEc:hhs:bergec:2012_002.

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  16. Advertising competition and industry channel structure. (2011). Chen, Ying-Ju ; Wang, Chih-Jen ; Wu, Chi-Cheng.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:22:y:2011:i:1:p:79-99.

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  17. Private Label and National Brand Pricing and Promotional Strategies in Health Differentiated Product Categories: Canadian Evidence. (2011). Anders, Sven ; Ahmad, Waseem.
    In: 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland.
    RePEc:ags:eaae11:114223.

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  18. Supply chain interactions due to store-brand introductions: The impact of retail competition. (2010). Heese, Sebastian H. ; Groznik, Ana .
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:203:y:2010:i:3:p:575-582.

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  19. Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models. (2009). Sethuraman, Raj.
    In: Marketing Science.
    RePEc:inm:ormksc:v:28:y:2009:i:4:p:759-781.

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  2. Private Labels Competition and Retailers Market Power: The Case of Fluid Milk Market in Connecticut. (2016). Rabinowitz, Adam ; Liu, Yizao ; Xuan, Chen.
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  3. Full versus partial collusion among brands and private label producers. (2015). Wey, Christian ; Hasnas, Irina .
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  5. Optimal production channel for private labels: Too much or too little innovation?. (2014). MEUNIER, Guy ; Chambolle, Claire ; Christin, Clémence.
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  7. Optimal production channel for private labels: Too much or too little innovation?. (2013). MEUNIER, Guy ; Chambolle, Claire ; Christin, Clémence.
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