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Kohn, M.G., and S. Shavell. The Theory of Search. J. Econ. Theory. 9(October 1974):93- 123.
Mills, D. Why Retailers Sell Private Labels. J. Econ. and Manage. Strategy. 4(Fall 1995):509-28.
Rao, R.C. Pricing and Promotions in Asymmetric Duopolies. Mktg. Sci. 10(Spring 1991):131-44.
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