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Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels. (2019). Baier, Daniel ; Rese, Alexandra ; Schreiner, Timo.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:48:y:2019:i:c:p:87-99.

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  1. Personalized ad Content and Individual User Preference: A boost for Conversion Rates in the UK E-commerce Business. (2024). Taiwo, Ebenezer ; Ologunebi, John.
    In: MPRA Paper.
    RePEc:pra:mprapa:120595.

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  2. Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior. (2024). Albrecht, Carmen-Maria ; Blmker, Jan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001024.

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  3. Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing. (2024). Mou, Jian ; Wang, Yawei ; Fan, Liu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003454.

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  4. The role of presentation order in consumer choice: the abrupt disparity effect. (2023). Aksoy, Nilsah Cavdar ; Koa, Cenk ; Dogerlioglu-Demir, Kivilcim.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-022-09643-6.

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  5. Is online-to-offline customer care support essential for consumer service?. (2023). Dey, Bikash Koli ; Sarkar, Biswajit.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002217.

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  6. Luxury and Sustainability: Technological Pathways and Potential Opportunities. (2022). Ozuem, Wilson ; Ranfagni, Silvia.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:9:p:5209-:d:802234.

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  7. Economic corollaries of personalized recommendations. (2022). Lee, Won Jae ; Molaie, Mir Majid.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922000960.

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  8. Online personalized recommended product quality and e-impulse buying: A conditional mediation analysis. (2022). Amoako, Richard ; Gyamfi, Samuel Adu ; Amankwa, Eric ; Antwi, Collins Opoku ; Debrah, Emmanuel ; Jiang, Yuanchun ; Ampadu, Seth.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003556.

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  9. Short-term and long-term effects of touchpoints on customer perceptions. (2021). Trifu, Andreea ; Polo-Redondo, Yolanda ; Cambra-Fierro, Jess.
    In: Journal of Retailing and Consumer Services.
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  10. Standardized vs. customized firm-initiated interactions: Their effect on customer gratitude and performance in a B2B context. (2021). Trifu, Andreea ; Ruz-Mendoza, Miguel A ; Melero-Polo, Iguacel ; Cambra-Fierro, Jesus.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:133:y:2021:i:c:p:341-353.

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  11. Cause-Related Marketing Influence on Consumer Loyalty in a Medium-Sized City. (2020). de Noronha, Teresa ; Mercade-Mele, Pere ; Molinillo, Sebastian.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:9:p:3632-:d:352726.

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  12. The effect of attribute originality on consumers’ adoption intention of customization: The role of construal level. (2020). Chen, BO.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:55:y:2020:i:c:s0969698919306605.

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  13. Retail in my pocket– replicating and extending the construct of service quality into the mobile commerce context. (2020). Kaatz, Christopher.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:53:y:2020:i:c:s0969698919303005.

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  29. Consumer privacy and the future of data-based innovation and marketing. (2020). Goldfarb, Avi ; Bleier, Alexander ; Tucker, Catherine.
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  32. Online relationship marketing. (2019). Kozlenkova, Irina V ; Weaven, Scott ; Arli, Denni ; Steinhoff, Lena.
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  33. Programmatic Advertising: Forewarning and avoiding hype-cycle failure. (2019). Samuel, Anthony.
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  34. Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels. (2019). Baier, Daniel ; Rese, Alexandra ; Schreiner, Timo.
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  35. A study of the effects of programmatic advertising on users concerns about privacy overtime. (2019). Martin-Velicia, Felix ; Saura, Jose Ramon ; Palos-Sanchez, Pedro.
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  36. Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. (2019). Visconti, Luca M ; Feiereisen, Stephanie ; van Laer, Tom.
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  37. Marketing analytics using anonymized and fragmented tracking data. (2019). Spann, Martin ; Kakatkar, Chinmay.
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  38. Examining the impact of personalization on online advertising engagement: Moderating role of privacy concerns of online users. (2019). Zahid, Muhammad ; Awan, Tahira ; Noor, Uzma.
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  39. How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows. (2018). Kalaignanam, Kartik ; Rajavi, Koushyar ; Kushwaha, Tarun.
    In: Journal of Retailing.
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  40. Online purchase return policy leniency and purchase decision: Mediating role of consumer trust. (2018). Oghazi, Pejvak ; Hjort, Klas ; Hellstrm, Daniel ; Karlsson, Stefan .
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:41:y:2018:i:c:p:190-200.

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  41. A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information. (2018). Markos, Ereni ; Milne, George R ; Labrecque, Lauren I.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:42:y:2018:i:c:p:46-62.

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  42. “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. (2018). Ketelaar, Paul E ; Janssen, Loes ; van Gisbergen, Marnix S ; Huhn, Arief Ernst ; Konig, Ruben P ; Rozendaal, Esther ; van Woudenberg, Thabo J ; Bernritter, Stefan F.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:91:y:2018:i:c:p:277-285.

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  43. Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers websites. (2018). Franco, Ana Dolores ; Motyka, Scott ; Cervantes, Alfonso Valdez.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:90:y:2018:i:c:p:67-74.

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  44. The role of data privacy in marketing. (2017). Murphy, Patrick E ; Martin, Kelly D.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:45:y:2017:i:2:d:10.1007_s11747-016-0495-4.

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  45. The Future of Retailing. (2017). Grewal, Dhruv ; Nordfalt, Jens ; Roggeveen, Anne L.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:93:y:2017:i:1:p:1-6.

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  46. Personalized ads on Facebook: An effective marketing tool for online marketers. (2017). Tran, Trang P.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:39:y:2017:i:c:p:230-242.

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  47. Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers. (2016). Darke, Peter R ; Wilson, Andrew E ; Benedicktus, Ray L ; Brady, Michael K.
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    RePEc:eee:jouret:v:92:y:2016:i:3:p:287-299.

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  48. Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Zubcsek, Peter Pal ; Bart, Yakov ; Grewal, Dhruv .
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  49. Task facilitative tools, choice goals, and risk averseness: A process-view study of e-stores. (2016). Nath, Prithwiraj ; McKechnie, Sally .
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  50. The Importance of Trust for Personalized Online Advertising. (2015). Bleier, Alexander ; Eisenbeiss, Maik.
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    RePEc:eee:jouret:v:91:y:2015:i:3:p:390-409.

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